# Fingerprint Payment Debit cards with enhanced biometric functions prevent identity theft. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Nov 21, 2018 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/fingerprint-payment ## Key Figures - Trend score: 3.1/10 - Evidence articles: 6 ## What is the Fingerprint Payment trend? **Fingerprint Payment:** Businesses are transforming the traditional debit and credit card by adding an extra element of security to them–fingerprint activation. The incorporation of biometric security functions into this widespread payment platform aims to tackle the issue of identity theft. ## The consumer insight behind the Fingerprint Payment trend As the majority of consumers' financial and professional lives have moved online, identity theft is a growing threat. Consumers' concern about falling victim to phishing scams and other forms of online theft has resulted in them seeking out more sophisticated solutions that ensure their protection. ## At a Glance - Evidence: 6 featured examples - Articles from: Oct 25, 2018 to Mar 12, 2019 - Published: Nov 21, 2018 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Fingerprint Payment trend ### Biometric Security Businesses are incorporating biometric security functions into widespread payment platforms to tackle the issue of identity theft. ### Fingerprint Activation Fingerprint activation is being added as an extra element of security to traditional debit and credit cards, as well as other payment methods. ### Campus and Student ID Cards Biometric identification cards are being implemented in universities and other institutions to provide secure and logical access on campus, as well as identity verification and other functions. ## What the Fingerprint Payment trend means for industry ### For Banking and Financial Services The banking and financial services industry can use biometric technology to enhance the security of traditional payment methods and attract security-conscious customers. ### For Technology and Electronics The technology and electronics industry can develop and innovate biometric payment solutions, such as fingerprint-sensor smart cards and payment wearables. ### For Education The education industry can utilize biometric identification cards to provide secure and convenient campus access control and student identification. ## Workshop question Conceptualize how your brand could better prevent security breaches within its business. ## Trend signals for Fingerprint Payment Trend score 3.1 out of 10, from popularity 53%, activity 32%, freshness 8%. - Popularity: 53% - Activity: 32% - Freshness: 8% ## Examples of the Fingerprint Payment trend 6 featured examples from Oct 25, 2018 to Mar 12, 2019. - [Fingerprint-Activated Debit Cards](https://www.trendhunter.com/trends/secure-debit-card): NatWest's Secure Debit Card is Reliant on Biometric Data (Category: Tech) Implication: The banking industry can benefit from biometric payment technology by enhancing security measures and improving the overall payment experience for customers. - [Fingerprint-Sensor Smart Cards](https://www.trendhunter.com/trends/next-biometrics): NEXT Biometrics and Infineon Introduce New Biometric Payment Cards (Category: Business) Implication: The development of biometric payment cards offers an opportunity for companies within the payment industry to offer a unique and secure payment method. - [Biometric Wearable Payments](https://www.trendhunter.com/trends/tappy-technologies): Tappy Technologies Unveils a Fingerprint-Activated Payment Timepiece (Category: Tech) Implication: The convergence of biometric sensors and contactless payment technologies in wearable devices transforms the way consumers make transactions, providing an avenue for growth in the… - [Biometric Security PC Peripherals](https://www.trendhunter.com/trends/hp-usb-fingerprint-mouse): The HP USB Fingerprint Mouse Secures Your Workstation (Category: Tech) Implication: Disruptive innovation opportunity: Revolutionize computer hardware by embedding biometric security features in peripherals. - [Biometric Campus Cards](https://www.trendhunter.com/trends/biometric-campus-cards): A University in Argentina Will Outfit Students With Biometric Student Cards (Category: Tech) Implication: The use of biometric campus cards in higher education institutions presents an opportunity for enhanced security measures to protect students and faculty. - [Fingerprint-Activated Contactless Cards](https://www.trendhunter.com/trends/societe-generale): Societe Generale Implements Idemia's Platform for Security (Category: Business) Implication: The banking industry can harness the potential of fingerprint-activated contactless cards to improve payment security and provide seamless transactions for their customers. ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)