# Financial P2P The financial industry adapts to consumer demand for peer-based platforms. By [Gil Cohen](https://www.trendhunter.com/ghaddi), SVP Client Success | Published Jun 8, 2017 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/financial-p2p ## Key Figures - Trend score: 3.3/10 - Evidence articles: 7 ## What is the Financial P2P trend? **Financial P2P:** Adjusting quickly to the P2P economy, consumers are increasingly comfortable with leveraging a network of peers for almost everything, including lending and borrowing money. Seeking more personable and seemingly authentic solutions for their financial needs, consumers are open to peer networks that offer more transparency and lower price points that traditional resources. ## At a Glance - Evidence: 7 featured examples - Articles from: Mar 11, 2016 to Apr 25, 2018 - Published: Jun 8, 2017 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Instant Entrepreneurship](https://www.trendhunter.com/megatrend/instant-entrepreneurship), [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism), [Many to Many](https://www.trendhunter.com/megatrend/many-to-many) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Financial P2P trend ### P2P Insurance There is a growing trend of P2P insurance services that are becoming popular among consumers who value the cost savings and practicality of shared ownership. ### Voice Assistant Money Transfers Voice assisted money transfer services like Google Pay can create a simple and seamless payment experience for consumers in the digital economy. ### Familial Payment Services Banks and payment service providers are creating payment solutions that teach children money management skills which could potentially create a loyalty base among their youthful consumers. ## What the Financial P2P trend means for industry ### For Fintech P2P insurance companies and mobile apps introducing innovative payment systems are examples of trends disrupting the financial services industry. ### For Retail Banking Bank partnerships with P2P platforms offer an alternative means of providing credit to consumers using a different approach to traditional retail banking. ### For Travel Currency exchange startups like WeSwap are making foreign exchange cheaper and more efficient for travelers. ## Workshop question What parts of the customer journey could you push on to establish more confidence and trust from consumers? ## Trend signals for Financial P2P Trend score 3.3 out of 10, from popularity 58%, activity 34%, freshness 8%. - Popularity: 58% - Activity: 34% - Freshness: 8% ## Examples of the Financial P2P trend 7 featured examples from Mar 11, 2016 to Apr 25, 2018. - [P2P Insurance Start-Ups](https://www.trendhunter.com/trends/insurance-carrier): 'Lemonade' is a New Service That Will Operate on a Peer Lending Model (Category: Business) Implication: Traditional insurance companies may need to re-evaluate their business models, adopt new technologies and think about how to leverage their existing customer base to remain compet… - [P2P Money Swap Apps](https://www.trendhunter.com/trends/weswap): WeSwap Allows Travelers to Exchange Money with Clear and Transparent Rates (Category: Tech) Implication: The finance industry can embrace P2P currency exchange apps to offer more convenient and transparent services to travelers, creating disruptive innovation opportunities. - [P2P Lender Bank Collaborations](https://www.trendhunter.com/trends/p2p-lending): The Zopa P2P Lending Platform Partnered with Metro Bank (Category: Tech) Implication: The financial services industry can leverage P2P lending platforms to expand their offerings and partner with banks to increase their lending capacity. - [P2P Car Insurance](https://www.trendhunter.com/trends/share-insurance): Guevara Lets Groups Share Insurance in Order to Keep Claims Low (Category: Autos) Implication: Guevara's P2P car insurance introduces disruptive innovation opportunities in the insurance industry by promoting shared resources and cost savings. - [Familial Payment Services](https://www.trendhunter.com/trends/virtual-piggy): Virtual Piggy is Launching a Family-Focused Mobile Banking Solution (Category: Tech) Implication: Opportunity for disruptive innovation in developing digital banking platforms with parental controls designed to teach children money management skills. - [Social P2P Payment Apps](https://www.trendhunter.com/trends/p2p-payment): France's Pumpkin Mobile Platform Allows for Convenient Payment Sharing (Category: Tech) Implication: Pumpkin's innovative P2P payment app represents disruptive opportunities for the financial technology industry. - [Voice Assistant Money Transfers](https://www.trendhunter.com/trends/google-pay-p2p-services): Google Pay P2P Services Can Now Be Done With Google's Assistant (Category: Tech) Implication: Integrating voice-activated payment services and mobile payment options could offer financial technology companies new ways to disrupt traditional banking and payment systems. ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)