# Filtration Infrastructure Smog-thwarting cities are on the rise through air-purifying technology. By [Gil Cohen](https://www.trendhunter.com/ghaddi), SVP Client Success | Published Aug 8, 2017 | Category: [Eco](https://www.trendhunter.com/pro/category/environmental-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/filtration-infrastructure ## Key Figures - Trend score: 4.8/10 - Evidence articles: 6 ## What is the Filtration Infrastructure trend? **Filtration Infrastructure:** While urban technology is making the transition to more green energy, city infrastructure is taking even larger steps towards shrinking its carbon footprint through proactive air purification. Taking advantage of the buildings and vehicles that are prevalent within cities anyways, smart technology is being adapted alongside these elements to counterbalance the pollution often associated with crowded downtown city centers. The shift towards active air purification denotes a paranoia in health-conscious consumers who demand cleaner environments for themselves and their families. ## At a Glance - Evidence: 6 featured examples - Articles from: Dec 3, 2015 to May 2, 2018 - Published: Aug 8, 2017 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Instant Entrepreneurship](https://www.trendhunter.com/megatrend/instant-entrepreneurship), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Filtration Infrastructure trend ### Active Air Purification Cities are taking larger steps towards shrinking their carbon footprint through proactive air purification using smart technology alongside prevalent urban elements. ### Green and Sustainable Infrastructure City infrastructure is transitioning towards green energy and sustainable materials in an effort to reduce pollution. ### Passive Pollution Reduction Architects and designers are incorporating passive pollution reduction methods, such as plant-covered buildings and innovative air-filtering materials, into their designs. ## What the Filtration Infrastructure trend means for industry ### For Urban Planning Urban planners can incorporate active air purification technology into their designs, as well as explore the use of green and sustainable materials for infrastructure. ### For Architecture and Design Architects and designers can incorporate passive pollution reduction methods, such as green installations and air-filtering materials, into their designs to improve air quality in cities. ### For Environmental Technology The development of new and innovative technology in the field of environmental technology, such as improved air filters and purification methods, can greatly contribute to reducing urban pollution and improving air quality. ## Workshop question How does your brand empower consumers as they increasingly become more educated about their own health and wellness? ## Trend signals for Filtration Infrastructure Trend score 4.8 out of 10, from popularity 69%, activity 68%, freshness 8%. - Popularity: 69% - Activity: 68% - Freshness: 8% ## Examples of the Filtration Infrastructure trend 6 featured examples from Dec 3, 2015 to May 2, 2018. - [Vertical Forest Cities](https://www.trendhunter.com/trends/stefano-boeri): Stefano Boeri has Designed a Plant-Covered City to Fix China's Smog Problem (Category: Eco) Implication: The field of architecture can explore innovative designs and techniques for incorporating greenery into buildings and creating sustainable urban landscapes. - [Air-Purifying Bicycles](https://www.trendhunter.com/trends/smog-free-bike): The 'Smog Free Bike' Generates Clean Air as It's Ridden (Category: Eco) Implication: Cycling industry can incorporate this technology into bicycle designs to promote cleaner air and healthier lifestyles. - [Air Purifying Street Lamps](https://www.trendhunter.com/trends/air-purification-system): The Eco Mushroom Air Purification System Illuminates While Cleaning (Category: Eco) Implication: Companies in the environmental technology industry can develop and market advanced air purification systems. - [Smog-Sucking Vacuum Towers](https://www.trendhunter.com/trends/smog-free-project): This Chinese Tower Was Designed As Part of the 'Smog Free Project' (Category: Eco) Implication: The development and implementation of smog-sucking vacuum towers could create opportunities in the environmental technology industry. - [Purifying Concept Cars](https://www.trendhunter.com/trends/air-pollution): The QClear Vehicle Cleans and Reduces Urban Air Pollution While it Drives (Category: Autos) Implication: Opportunities for car manufacturers and technology companies to innovate and develop vehicles with built-in air purification systems. - [Air-Purifying Origami Sculptures](https://www.trendhunter.com/trends/innovative-textile): Kengo Cuma Uses an Innovative Textile for a Whirling Sculpture (Category: Eco) Implication: Incorporating air-purifying textiles into building designs and structures. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Eco - [Jewel-Toned Fall Apparel](https://www.trendhunter.com/trends/quince-silk) - [Compostable Coffee Pucks](https://www.trendhunter.com/trends/compostable-coffee-pucks) - [Intelligent Private Grids](https://www.trendhunter.com/trends/ara-core-powers) - [Compact Electric Family MPVs](https://www.trendhunter.com/trends/compact-electric-family-mpvs) All articles: [Eco](https://www.trendhunter.com/eco)