# Social Filtering Integrated social media accounts allow for convenient networking. By [Katherinev123](https://www.trendhunter.com/katherine), Contributing Editor | Published Jul 21, 2011 | Category: [Pop Culture](https://www.trendhunter.com/pro/category/pop-culture-and-internet-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/filtered-networking ## Key Figures - Trend score: 3.0/10 - Evidence articles: 5 ## What is the Social Filtering trend? **Social Filtering:** Skype, Facebook, Twitter, LinkedIn—social media sites are crowding the web, and many consumers are finding it difficult to stay updated on all of their social media accounts. Thankfully, there are now sites that allow online users to integrate all of their accounts into one convenient place. With more social media tools, apps and sites popping up every day, filtered content and multitasking capabilities will become more important aspects of online networking. ## At a Glance - Evidence: 5 featured examples - Articles from: Jan 14, 2010 to Jun 8, 2011 - Published: Jul 21, 2011 - Patterns: [Reduction](https://www.trendhunter.com/pattern/reduction), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X ## Examples of the Social Filtering trend 5 featured examples from Jan 14, 2010 to Jun 8, 2011. - [Topic Trending Social Media Sites](https://www.trendhunter.com/trends/utopic): Utopic Keeps You Up-to-Date on All Your Friend's Interests (Category: Business) Implication: Marketing professionals can take advantage of social media aggregation tools like Utopic to gain insights into what's trending among their target audience and create more effectiv… - [TV-Like Networking](https://www.trendhunter.com/trends/ibuddz): Flip Through iBuddz's Channels for Integrated Social Networking (Category: Tech) Implication: Disruptive innovation opportunity: Integrate real-time social networking with multimedia content to create a more immersive and interactive user experience. - [Multitasking Instant Messaging](https://www.trendhunter.com/trends/imo-app): The 'imo' App Combines Skype, Facebook and MSN Together (Category: Tech) Implication: Developing similar apps that integrate multiple communication platforms could revolutionize the mobile app industry. - [Friend-Filtered Content](https://www.trendhunter.com/trends/meebo-minibar): Meebo Minibar Helps Curate Content for You by Connecting to Others (Category: Tech) Implication: The social media industry can leverage the idea of friend-filtered content to enhance user engagement and personalization. - [Friend-Filtered News](https://www.trendhunter.com/trends/comunitee-social-news): Comunitee Social News Uses Your Network to Deliver Relevant News Stories (Category: Tech) Implication: The Comunitee social news web app leverages social media networks to deliver personalized news. ## Themes within the Social Filtering trend ### Integrated Social Media Accounts As social media sites continue to crowd the web, consumers' need for integrated accounts will increase, making filtered content and multitasking capabilities of online networking important aspects. ### Social Media Friend Filters Social media sites using filters based on user networks and preferences have emerged, presenting opportunities to change the way people consume their daily intake of news and curate the vast content of the web. ### Multitasking Instant Messaging The need to integrate different instant messaging programs into one platform has been met, providing users with multitasking power tools to communicate faster and easier than ever before. ## What the Social Filtering trend means for industry ### For Social Media Marketing There is an opportunity for companies and brands to integrate people and their social/Online activities with their friends to benefit from the strengthened friendship ties they create. ### For News and Media Innovative methods of news consumption using social media filters offer opportunities to change the way people receive and consume the news. ### For Communications Technology The integration of different instant messaging programs into one platform presents an opportunity for communications technology companies to create multitasking power tools for users. ## Trend signals for Social Filtering Trend score 3.0 out of 10, from popularity 53%, activity 29%, freshness 8%. - Popularity: 53% - Activity: 29% - Freshness: 8% ## Recent trend clusters - [Untethered Range](https://www.trendhunter.com/protrends/cordless-floor-care) (Art & Design) - [Tier Diffusion](https://www.trendhunter.com/protrends/premium-parts-devices) (Tech) - [Shelf Supper](https://www.trendhunter.com/protrends/meal-assembly-products) (Lifestyle) - [Paperwork Relief](https://www.trendhunter.com/protrends/health-insurance-ai) (Tech) ## Trending in Pop Culture - [Oversized Dragon Plushies](https://www.trendhunter.com/trends/giant-chillet-plush) - [Influencer-Curated Cafe Menus](https://www.trendhunter.com/trends/kit-keenan) - [MIami Pop-Culture Shirts](https://www.trendhunter.com/trends/miami-pop-culture-shirts) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Pop Culture](https://www.trendhunter.com/popculture)