# Filtered Existence The ability of consumers to personalize and select media content. By [Katherinev123](https://www.trendhunter.com/katherine), Contributing Editor | Published Mar 21, 2012, updated Mar 27, 2012 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/filtered-existence ## Key Figures - Trend score: 1.9/10 - Evidence articles: 8 ## What is the Filtered Existence trend? **Filtered Existence:** Consumers today are not only bombarded with marketing messages but also social media status updates and online content from innumerable sources on the Internet. To help online users filter through the noise and receive only content and updates from the sources they care most about are filtering tools, which allow consumers to be extra selective about their day-to-day virtual experiences. While this poses an extra barrier for brands to break through, those that are able to make it through the filter stand to gain even more leverage and brand loyalty than ever before. ## At a Glance - Evidence: 8 featured examples - Articles from: May 25 to Dec 2, 2011 - Published: Mar 21, 2012 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Filtered Existence trend ### Personalized Content Filtering Consumers use filtering tools to personalize and be selective about their day-to-day virtual experiences; products that make it through the filter stand to gain more leverage and brand loyalty. ### Content Curation Consumers sift through the noise and structure information in a relevant way; companies should consider how they can integrate content curation into their marketing initiatives. ### Social Network Filters Services that build an even closer connection with consumers attract shoppers who want to utilize their online time in the most efficient way possible; companies could focus on specific desires of their customers in order to increase their revenue. ## What the Filtered Existence trend means for industry ### For Digital Media Personalized content filtering and curation tools disrupt traditional media consumption and provide tailored experiences for consumers. ### For Social Media Social network filters present opportunities in advertising and content creation as consumers demand more efficient and personalized experiences. ### For Technology Technology advances in filtering and curation allow for more efficient and personalized content consumption, creating opportunities for companies to innovate in this space. ## Trend signals for Filtered Existence Trend score 1.9 out of 10, from popularity 29%, activity 21%, freshness 8%. - Popularity: 29% - Activity: 21% - Freshness: 8% ## Examples of the Filtered Existence trend 8 featured examples from May 25 to Dec 2, 2011. - [Social Network Filters](https://www.trendhunter.com/trends/toyota-social-snap-shot): The Toyota ‘Social Snap Shot' App Personalizes Your News Feed (Category: Autos) Implication: The social media industry can leverage the trend of personalized social feeds to create platforms and features that enhance user engagement by providing more relevant and curated… - [Personally Catered Tweets](https://www.trendhunter.com/trends/subjot): Subjot is a Focused Social Media Tool that Gets Rid of Unwanted Topics (Category: Social Media) Implication: Social media platforms can benefit from developing features that allow users to personalize their feeds based on their interests, to increase engagement and usage. - [Sensory Spam Helmets](https://www.trendhunter.com/trends/information-overload-filter): The Information Overload Filter Blocks Sounds and Images You Wish to Ignore (Category: Tech) Implication: Innovations in software and hardware that enable real-time sensory filtering, personalized content delivery, and immersive experiences. - [Personalized Social Media Stats](https://www.trendhunter.com/trends/twtrland-twitter-service): The Twtrland Twitter Service Makes Tweeting Even More Personalized (Category: Social Media) Implication: Disruptive innovation opportunity: Develop innovative social media platforms and tools that provide users with personalized insights and improve their online experience. - [Digital Daily Dose Digestions](https://www.trendhunter.com/trends/news360-app): The News360 App Offers a Personalized News Service (Category: Tech) Implication: Opportunity for media and publishing companies to adopt personalized news services and content curation methods to deliver tailored content to their audiences. - [Friend-Filtered Content](https://www.trendhunter.com/trends/meebo-minibar): Meebo Minibar Helps Curate Content for You by Connecting to Others (Category: Tech) Implication: The social media industry can leverage the idea of friend-filtered content to enhance user engagement and personalization. - [Selective Browser Bookmarking](https://www.trendhunter.com/trends/copyto-web-app): CopyTo Web App Saves Only the Parts of Websites You Want (Category: Pop Culture) Implication: The industry focused on developing tools and technologies to help individuals efficiently organize and retrieve information on the web. - [Friend-Filtered News](https://www.trendhunter.com/trends/comunitee-social-news): Comunitee Social News Uses Your Network to Deliver Relevant News Stories (Category: Tech) Implication: The Comunitee social news web app leverages social media networks to deliver personalized news. ## Recent trend clusters - [Embedded Intelligence](https://www.trendhunter.com/protrends/embedded-intelligence) (Tech) - [Snap Utility](https://www.trendhunter.com/protrends/snap-utility) (Tech) - [Power Convergence](https://www.trendhunter.com/protrends/power-convergence) (Tech) - [Visual Verification](https://www.trendhunter.com/protrends/visual-verification) (Tech) ## Trending in Tech - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Variable Aperture Smartphone Cameras](https://www.trendhunter.com/trends/iphone-18) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Self-Cleaning Smart Vacuums](https://www.trendhunter.com/trends/tinecos-pure-one-station-5) All articles: [Tech](https://www.trendhunter.com/tech)