# Filmvertising Brands are using films to sell an image, not just a product. By [Katherinev123](https://www.trendhunter.com/katherine), Contributing Editor | Published May 20, 2011, updated May 24, 2011 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/filmvertising ## Key Figures - Trend score: 5.1/10 - Evidence articles: 8 ## What is the Filmvertising trend? **Filmvertising:** Today’s advertising needs to comprise more than just a great product, slogan, jingle or even a well-executed commercial. Because attention spans are short and distaste for advertising can be high, brands are attempting to appeal to the consumer craving for entertainment instead. These brands are crafting captivating, action-packed or thought-provoking videos that focus less on product and more on entertainment and brand image. ## At a Glance - Evidence: 8 featured examples - Articles from: Jan 13 to May 21, 2011 - Published: May 20, 2011 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Filmvertising trend ### Entertainment Advertising Advertising today needs to comprise more than just a great product or commercial. Brands are attempting to appeal to the consumer craving for entertainment instead. ### Cinematic Fashion Films Fashion designers are exploring cinematic storytelling through their commercials and fashion films, often featuring models in surreal and creative settings. ### Green Marketing Companies are promoting environmentally-friendly initiatives in their advertising campaigns to engage eco-conscious consumers. ## What the Filmvertising trend means for industry ### For Fashion Industry Fashion designers are constantly seeking innovative ways to showcase their collections through unique visuals, exploring the intersection between fashion and film. ### For Advertising Industry Advertising agencies are tasked with finding creative ways to engage with consumers in a world where attention spans are short and distaste for advertising can be high. ### For Technology Industry Advancements in technology are providing new opportunities for advertising, allowing brands to create immersive and interactive experiences for their target audience. ## Trend signals for Filmvertising Trend score 5.1 out of 10, from popularity 81%, activity 65%, freshness 8%. - Popularity: 81% - Activity: 65% - Freshness: 8% ## Examples of the Filmvertising trend 8 featured examples from Jan 13 to May 21, 2011. - [Dubstep Fashion Films](https://www.trendhunter.com/trends/donna-mizani): Kristin Cavallari Sexes It Up in New Donna Mizani Ad Campaign (Category: Marketing) Implication: Fashion brands can use unconventional designs, accessories, and music in their advertisements to appeal to younger audiences drawn to trendy and unique visuals. - [Fashion Revolution Campaigns](https://www.trendhunter.com/trends/create-your-own-revolution): El Boton- Mango Uses Andrej Pejic to Sell an Enticing Challenge (Category: Pop Culture) Implication: The fashion design industry can benefit from new and innovative ideas showcased through international competitions. - [Supermodel Heists](https://www.trendhunter.com/trends/terry-richardson-kate-moss-mango): The New Terry Richardson-Kate Moss Mango Ad Is Dangerous and Fun (Category: Celebs) - [Culinary Fashion Films](https://www.trendhunter.com/trends/precious-monica-menex-willems-wonderglasses): Retro Pizza-Making in Precious by Monica Menez for Willems Wonderglasses (Category: Fashion) Implication: Disruptive innovation opportunities lie in integrating film and storytelling techniques to enhance brand narratives and engage customers on a deeper level. - [Puppet Fashion Films](https://www.trendhunter.com/trends/double-identity-by-karolina-zmarlak-fw11): The Double Identity by Karolina Zmarlak Sickly Sweet (Category: Marketing) Implication: The fashion industry can leverage the trend of incorporating puppetry and performance art into fashion films to create unique and memorable advertising campaigns and runway shows. - [Soaring Model Films](https://www.trendhunter.com/trends/daniel-askill-ksubi-kolors): Ksubi Kolors by Daniel Askill Brings Operatic Slow-Motion Film Ingenuity (Category: Marketing) Implication: Innovative marketing strategies using slow-motion films and unconventional approaches for promoting clothing and denim brands. - [Buzzworthy Beekeeper Ads](https://www.trendhunter.com/trends/nokias-hk-honey-commercial): Nokia's HK Honey Commercial is 'Un-bee-lievable' (Category: Eco) Implication: The commercial shows how beekeeping practices can be adapted for urban areas, pointing to an opportunity for innovative solutions in urban agriculture. - [Mannequinned Model Movies](https://www.trendhunter.com/trends/karl-lagerfeld-window-world): Models in Karl Lagerfeld 'Window World' Short are Literally All Dolled Up (Category: Pop Culture) Implication: Disruptive innovation opportunity for fashion designers to experiment with unconventional model choices and aesthetics. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Marketing - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Nostalgic Beauty Mascots](https://www.trendhunter.com/trends/bliss-girl-series) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) All articles: [Marketing](https://www.trendhunter.com/marketing)