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# Fiery Motif
Tastemakers favor graphical statement pieces enveloped in flames.

By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Aug 27, 2018 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends)
Source: Trend Hunter, https://www.trendhunter.com/protrends/fiery-motif

## Key Figures

- Trend score: 4.1/10
- Evidence articles: 5

## What is the Fiery Motif trend?

**Fiery Motif:** Proving that once ironic imagery can quickly lend itself to serious fashion moments, high-end brands are elevating emoji-esque flame graphics in all kinds of apparel and accessories. Championed by tastemakers, the success of the nostalgic motif hints at the recent pattern of high-brow fashion taking itself less seriously by devouring whole decidedly mundane themes in an elevated manner.

## At a Glance

- Evidence: 5 featured examples
- Articles from: May 20, 2017 to Jul 16, 2018
- Published: Aug 27, 2018
- Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration)
- Megatrends: [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness), [Authenticity](https://www.trendhunter.com/megatrend/authenticity)

## Audience

- Gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Themes within the Fiery Motif trend

### Nostalgia Graphics

High-end brands are elevate nostalgia graphics in all kinds of apparel and accessories.

### Motorsport-Inspired Footwear

Bold and attention-grabbing designs influenced by motorsports are making their way into footwear collections.

### Loud Visuals on Apparel

Fashion houses like Prada are infusing their designs with bold graphics and motifs.

## What the Fiery Motif trend means for industry

### For Fashion

The high-end fashion industry is consistently experimenting with trends and pop culture references.

### For Footwear

Footwear has always been an area of creative expression and designers are relying heavily on bold graphics and daring designs.

### For Streetwear

Streetwear and rap culture have been heavy influences in fashion in recent years, and are inspiring more creative collaborations between musicians and labels.

## Workshop question

What nostalgic design motif can you repurpose into your product's design in order to communicate a certain level of self-awareness?

## Trend signals for Fiery Motif

Trend score 4.1 out of 10, from popularity 52%, activity 62%, freshness 8%.

- Popularity: 52%
- Activity: 62%
- Freshness: 8%

## Examples of the Fiery Motif trend

5 featured examples from May 20, 2017 to Jul 16, 2018.

- [Motorsport-Inspired Stilettos](https://www.trendhunter.com/trends/vetements-stilettos): These New Vetements Stilettos Boast a Racing-Inspired Look (Category: Fashion)
  Implication: Fashion designers can incorporate car racing motifs into their designs to expand their audience.
- [All-Black Fire Sneakers](https://www.trendhunter.com/trends/fire-sneakers): Vans Updates Its Old Skool with a Dynamic Flame on the Tonal Sole (Category: Fashion)
  Implication: The fashion industry can explore disruptive innovation by incorporating creative design updates into their product offerings, inspired by trends in the footwear industry.
- [Custom Flame-Emblazoned Sneakers](https://www.trendhunter.com/trends/fre-customs-vans): These New FRE Customs Vans are Available in Women's Sizes Only (Category: Fashion)
  Implication: Innovative shoe manufacturers can explore customizing sneakers with flame detailing for a unique and trendy appeal.
- [Luxe Graphic Bowling Shirts](https://www.trendhunter.com/trends/flame-shirts): Prada's Flame Shirts are Adorned with Attention-Grabbing Designs (Category: Luxury)
  Implication: The luxury fashion industry can benefit from incorporating unique and attention-grabbing designs that appeal to a broader range of customers.
- [Cotton-Constructed Rapper Capsules](https://www.trendhunter.com/trends/joey-bada): Joey Bada$$ Unveils His Highly Anticipated Collection With PONY (Category: Fashion)
  Implication: The fashion industry can leverage the trend of cotton-constructed urban apparel and the popularity of collaborations with musicians and influencers to appeal to younger demographi…

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All articles: [Fashion](https://www.trendhunter.com/fashion)
