# Fiber Packaging Fiber-based packaging solutions are being used for sustainability purposes. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Aug 24, 2022 | Category: [Eco](https://www.trendhunter.com/pro/category/environmental-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/fiber-packaging ## Key Figures - Trend score: 5.1/10 - Evidence articles: 8 ## What is the Fiber Packaging trend? **Fiber Packaging:** Sustainable-sourced, fiber-based packaging is a newer packaging solution that's being used in the food industry. Everything from produce to canned beverages are now being packaged with these more eco-friendly packaging options. ## The consumer insight behind the Fiber Packaging trend The food industry has an enormous impact on global pollution--from production processes and packaging to food waste. Climate change and pollution become greater concerns for consumers, more are trying to be mindful about their purchase decisions and turn to brands that help them make eco-conscious choices. ## At a Glance - Evidence: 8 featured examples - Articles from: Jun 18, 2021 to Mar 27, 2024 - Published: Aug 24, 2022 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Fiber Packaging trend ### Sustainable-sourced fiber-based packaging Sustainable-sourced fiber-based packaging is a newer packaging solution that's being used in the food industry as consumers become more mindful of their purchase decisions and turn to brands that help them make eco-conscious choices. ### Fiber-based packaging innovation Fiber-based packaging innovation is driving new possibilities in materials used for packaging, including sustainable-sourced wood fiber that can easily be flattened and recycled after use and fully-recyclable packaging solutions for ready-made meals and chilled foods. ### Revised QSR packaging policies Revised QSR packaging policies that prioritize more environmentally friendly solutions are being adopted by major fast food chains, including the removal of needless packaging and a switch to more sustainable materials. ## What the Fiber Packaging trend means for industry ### For Food industry The food industry is being redefined by sustainable-sourced fiber-based packaging solutions that help reduce the industry's enormous impact on global pollution while meeting consumer demand for eco-conscious choices. ### For Packaging industry The packaging industry is experiencing significant disruptive innovation opportunities with the advent of fiber-based packaging solutions that replace traditional plastic packaging for a more sustainable future. ### For QSR industry The quick service restaurant industry is shifting towards more environmentally friendly solutions and adopting revised packaging policies that prioritize sustainability without sacrificing convenience. ## Workshop question How could your brand better prioritize sustainability? ## Trend signals for Fiber Packaging Trend score 5.1 out of 10, from popularity 66%, activity 66%, freshness 22%. - Popularity: 66% - Activity: 66% - Freshness: 22% ## Examples of the Fiber Packaging trend 8 featured examples from Jun 18, 2021 to Mar 27, 2024. - [Fiber-Based Sustainable Packaging](https://www.trendhunter.com/trends/coca-cola): Coca-Cola Switches Out its Plastic Packaging for the KeelClip (Category: Eco) Implication: The beverage industry can benefit from sustainable packaging solutions such as fiber-based packaging and circular economy practices to reduce waste and promote environmental stewa… - [Fiber-Based Produce Packaging](https://www.trendhunter.com/trends/evergrow): EverGrow Reduces Waste with Sustainably Sourced Wood Fiber (Category: Eco) Implication: There is opportunity for the produce packaging industry to innovate and improve packaging designs with sustainable materials that are more environmentally friendly and appeal to c… - [Fiber-Based Food Packaging](https://www.trendhunter.com/trends/hinojosa): Hinojosa Unveils the New 'Foodservice' Packaging in Three Formats (Category: Eco) Implication: Innovative food packaging solutions using biodegradable and recyclable materials will disrupt traditional packaging methods and become the norm within the industry. - [Fiber-Based Sandwich Packaging](https://www.trendhunter.com/trends/modified-atmosphere-sandwich-pack): The Modified Atmosphere Sandwich Pack is Arriving in North America (Category: Eco) Implication: The development of fiber-based sandwich packaging presents opportunities for innovative solutions in the food packaging sector. - [Paper Chewing Gum Tubes](https://www.trendhunter.com/trends/chewing-gum-tube): The Packaging for Mentos Gum is 90% Paper & Ready to Recycle (Category: Eco) Implication: The packaging industry can leverage the trend of using hybrid or eco-friendly materials to create more sustainable packaging options for their clients. - [Eco-Friendly Tray Packages](https://www.trendhunter.com/trends/traylite): AR Packaging Launches Fully Recyclable Packaging Solution, 'TrayLite' (Category: Art & Design) Implication: AR Packaging's TrayLite disrupts the packaging industry by introducing a fully recyclable and sustainable alternative for ready-made meal packaging. - [Revised QSR Packaging Policies](https://www.trendhunter.com/trends/yum-brands): YUM Brands Unveils a New Packaging Policy for its Restaurants (Category: Eco) Implication: The fast food industry is adopting more sustainable packaging policies as a response to growing environmental concerns and changing consumer preferences. - [Fiber-Based Ice Cream Tubs](https://www.trendhunter.com/trends/fiberbased-ice-cream-tubs): AR Packaging and Picard Team Up to Introduce Fiber-Based Ice Cream Tubs (Category: Eco) Implication: Food and beverage industries can benefit from eco-friendly and sustainable packaging solutions to meet the rising demand from a socially conscious consumer demographic. ## Recent trend clusters - [Gentle Diagnostics](https://www.trendhunter.com/protrends/home-heart-screening) (Lifestyle) - [Targeted Macros](https://www.trendhunter.com/protrends/functional-protein-ingredients) (Lifestyle) - [Flavor Borrowing](https://www.trendhunter.com/protrends/soft-drink-flavor-mashups) (Lifestyle) - [Silent Triage](https://www.trendhunter.com/protrends/passive-health-wearables) (Lifestyle) ## Trending in Eco - [Jewel-Toned Fall Apparel](https://www.trendhunter.com/trends/quince-silk) - [Roomier Budget Electric Hatchbacks](https://www.trendhunter.com/trends/roomier-budget-electric-hatchbacks) - [Compostable Coffee Pucks](https://www.trendhunter.com/trends/compostable-coffee-pucks) - [Phased European EV Models](https://www.trendhunter.com/trends/phased-european-ev-models) All articles: [Eco](https://www.trendhunter.com/eco)