# Fetal Tracking Devices and apps allow pregnant women to track fetus development at home. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Nov 28, 2018 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/fetal-tracking ## Key Figures - Trend score: 4.9/10 - Evidence articles: 8 ## What is the Fetal Tracking trend? **Fetal Tracking:** People who are pregnant now have the option to monitor the health of their babies in utero. Though not a replacement for the medical check-ups pregnant women are recommended to attend, these products give people some autonomy when it comes to their personal health. ## The consumer insight behind the Fetal Tracking trend Pregnancy always comes with anxieties and concerns, particularly among those who have had issues with fertility and miscarriages. To ease some of this anxiety, and to make up for sometimes inaccessible health services, soon-to-be parents are increasingly looking for ways in which they can monitor their own health, and the health of the fetus as its developing. ## At a Glance - Evidence: 8 featured examples - Articles from: Jan 5, 2017 to Jan 10, 2019 - Published: Nov 28, 2018 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Fetal Tracking trend ### At-Home Monitoring Increased accessibility to monitoring devices and apps allow pregnant women to proactively participate in fetal health monitoring from the comfort of their own homes. ### AI-Infused Fertility Solutions Sophisticated and personalized fertility trackers use machine learning and AI to track hormonal patterns and predict ovulation, creating a more streamlined process for women trying to conceive. ### Comprehensive Family Health Trackers Wearable devices specially catered for parents-to-be offer not only pregnancy tracking capabilities, but also activity tracking for the entire family, making health tracking comprehensive and integrated. ## What the Fetal Tracking trend means for industry ### For Healthtech Technological innovations in pregnancy tracking devices and apps are revolutionizing the women's health industry. ### For Wearable Technology Wearable devices catered to parents-to-be are providing a new age of personalized and comprehensive tracking capabilities that empowers parents-to-be to become even more involved in fetal health monitoring. ### For Artificial Intelligence AI-infused fertility tracking solutions are providing modern women a more advanced and accurate personalized tracker for opting for pregnancy rather than the traditional route. ## Workshop question How could your brand make its product/services more accessible to those restricted by things like cost? ## Trend signals for Fetal Tracking Trend score 4.9 out of 10, from popularity 71%, activity 67%, freshness 8%. - Popularity: 71% - Activity: 67% - Freshness: 8% ## Examples of the Fetal Tracking trend 8 featured examples from Jan 5, 2017 to Jan 10, 2019. - [At-Home Echograph Cameras](https://www.trendhunter.com/trends/smart-baby-camera): The 'Smart Baby Camera' Lets Parents Peek at Unborn Infants (Category: Life-Stages) Implication: The healthcare industry can leverage portable echograph cameras to offer more convenient prenatal care options. - [Baby Movement-Tracking Wearables](https://www.trendhunter.com/trends/pregnancy-monitor): The 'Rubi' Pregnancy Monitor Keeps Mothers Further Informed (Category: Lifestyle) Implication: The advancement of baby movement-tracking wearables presents an opportunity for wearables companies to expand into the pregnancy and parental monitoring market. - [Fetal Heart Monitors](https://www.trendhunter.com/trends/fetal-heart-rate-monitor): 'Kaishi' is a Fetal Heart Rate Monitor That Helps Families Share a Heartbeat (Category: Tech) Implication: Opportunity to develop new, more accessible and user-friendly medical-grade devices that enable remote fetal heart rate monitoring and analysis. - [Simplified Fetal Dopplers](https://www.trendhunter.com/trends/fetal-dopplers): The 'Belly Bean' Can Track Health and Send the Data to a Doctor (Category: Life-Stages) Implication: Disruptive innovation opportunity: Develop new healthcare devices with minimalist design and wireless connectivity to enhance patient monitoring and communication with healthcare… - [Smart Parenting Wristbands](https://www.trendhunter.com/trends/project-nursery): Project Nursery's Parent + Baby SmartBand Monitors Adults and Infants (Category: Tech) Implication: The SmartBand represents a disruptive innovation opportunity within the parenting technology industry, offering a comprehensive wearable device for parents. - [Intuitive Pregnancy Wearables](https://www.trendhunter.com/trends/bloomlife): Bloomlife Measures, Times and Tracks Contractions at Home (Category: Lifestyle) Implication: The wearable technology industry can innovate by developing intelligent wearables specifically designed for pregnancy monitoring. - [Comfortable Pregnancy Insight Wearables](https://www.trendhunter.com/trends/owlet-band): The Owlet Band Helps Mothers Keep an Eye on Their Baby (Category: Lifestyle) Implication: The healthcare market which caters to prenatal and postnatal care. - [AI-Infused Fertility Trackers](https://www.trendhunter.com/trends/mira-fertility): Mira Fertility is Using AI to Help People Get Pregnant (Category: Tech) Implication: Healthtech companies can leverage digital health innovations for fertility tracking to improve their product offerings. ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)