# Festive Mixers Cocktail mixers are themed around holiday flavors. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Nov 16, 2021 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/festive-mixers ## Key Figures - Trend score: 2.3/10 - Evidence articles: 6 ## What is the Festive Mixers trend? **Festive Mixers:** The holiday season always brings about festive flavors in food and beverage products, and this now extends to cocktail mixers. These mixers allow consumers to create holiday-themed cocktails and beverages with minimal effort. ## The consumer insight behind the Festive Mixers trend While the holiday season is filled with celebration and family time for many, the busyness of this time of year can impact consumers' daily routines. Between holiday shopping and various events, many consumers seek out ways to minimize the extra time they spend outside of their routines during this time, and seek out brands that prioritize convenience for them. ## At a Glance - Evidence: 6 featured examples - Articles from: Nov 27, 2019 to Oct 4, 2022 - Published: Nov 16, 2021 - Patterns: [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Festive Mixers trend ### Convenient Festive Flavoring As consumers seek to optimize and simplify their daily routines during the holiday season, brands that offer festive flavorings that are easy to use or add to drinks can provide appealing solutions. ### Glitter and Glam By adding glitter or shimmer to products or packaging, brands can offer a new, visually appealing twist while capitalizing on consumers' interest in unique experiences and fun presentations. ### Organic and Natural The growing interest in organic and natural food and beverage products extends to cocktail mixers, offering opportunities for brands to cater to this market with unique, all-natural and delicious ingredients. ## What the Festive Mixers trend means for industry ### For Alcoholic Beverages With inventive and innovative mixers and flavorings, alcohol brands can appeal to customers looking for something new and exciting to try or to enjoy for seasonal celebrations. ### For Food and Beverage Packaging By providing aesthetically-pleasing, themed and unique packaging, brands can capitalize on the holiday spirit and emphasize the festiveness of their products. ### For Eco-friendly Products As consumers increasingly expect sustainable and responsible products, cocktail mixers made with natural or organic ingredients and recyclable packaging can appeal to consumers looking for eco-friendly alternatives. ## Workshop question How is your brand prioritizing convenience for its customers? ## Trend signals for Festive Mixers Trend score 2.3 out of 10, from popularity 31%, activity 24%, freshness 13%. - Popularity: 31% - Activity: 24% - Freshness: 13% ## Examples of the Festive Mixers trend 6 featured examples from Nov 27, 2019 to Oct 4, 2022. - [Glitter-Infused Wine Enhancers](https://www.trendhunter.com/trends/sparkling-wine-fizzers): The Raspberry Sparkling Wine Fizzers Add Glitz to a Libation (Category: Marketing) Implication: The beverage industry can explore the use of sparkling wine enhancers and edible glitter to offer consumers new and exciting drink options. - [Festive Cocktail Mixers](https://www.trendhunter.com/trends/spiced-apple-mixer): Woodford Reserve Launched the Holiday-Themed Spiced Apple Mixer (Category: Lifestyle) Implication: Beverage companies can explore innovative ingredients to create unique cocktail mixers during festive seasons. - [Organic Cocktail Party Mixers](https://www.trendhunter.com/trends/cocktail-party-pack): Root Offers a Cocktail Party Pack of All Natural Cocktail Mixers (Category: Lifestyle) Implication: The trend towards organic and natural cocktail mixers presents an opportunity for beverage companies to expand their product lines and cater to health-conscious consumers. - [Liqueur-Flavored Hot Chocolate Kits](https://www.trendhunter.com/trends/baileys-hot-chocolate): This Baileys Hot Chocolate Kit Was Made with Dominique Ansel (Category: Lifestyle) Implication: The food and beverage industry can capitalize on the trend of creating liqueur-flavored hot chocolate kits by creating unique and innovative flavor combinations that cater to diff… - [Autumnal Cocktail Mixers](https://www.trendhunter.com/trends/damson-sloe-berry-tonic-water): The Fever-Tree Damson & Sloe Berry Tonic Water is Limited-Edition (Category: Lifestyle) Implication: Beverage manufacturers can capitalize on the trend of seasonal cocktail mixers by offering limited-edition products that utilize seasonal flavors and ingredients. - [Seasonally Enhanced Cocktail Mixers](https://www.trendhunter.com/trends/old-fashioned-mix): The Bittermilk Gingerbread Old Fashioned Mix is Festive (Category: Marketing) Implication: Food and beverage companies can innovate with unique and festive flavors infused into cocktail mixers for consumer enjoyment. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)