# Festive Homestyle QSR QSR brands use homestyle holiday menus to allude to family bonding. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Nov 17, 2016 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/festive-homestyle-qsr ## Key Figures - Trend score: 3.7/10 - Evidence articles: 6 ## What is the Festive Homestyle QSR trend? **Festive Homestyle QSR:** In introducing unique menu items that recall family meals spent together over the holidays, quick-service restaurant brands aim to embed themselves in familial traditions during a holiday season marked by communal meals. Highlighting the consumer expectation that the brands they patronize will help them lead their best lives, this progression also demonstrates the value in channeling emotional connotations with product offerings that signify family bonding during the holiday season. ## At a Glance - Evidence: 6 featured examples - Articles from: Dec 9, 2015 to Nov 15, 2016 - Published: Nov 17, 2016 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Experience](https://www.trendhunter.com/megatrend/experience), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Festive Homestyle QSR trend ### Homestyle QSR Restaurants use homestyle holiday menus to allude to family bonding. ### Alternative Thanksgiving Options Brands offer convenient take-out and easy-to-prepare options for traditional Thanksgiving dinners. ### Festive Vegan Options Restaurants are recognizing changing traditions and including vegan holiday options in their menu. ## What the Festive Homestyle QSR trend means for industry ### For Fast Food Industry Quick service restaurants offer themed menu items to attract customers during holiday season. ### For Catering Industry Catering companies create convenient and hassle-free options for busy families during holidays. ### For Food and Beverage Industry Food and beverage industry recognizes the need for festive-themed products to accommodate the changing traditions ## Workshop question What can you do to create stronger sentimental bonds between your brand and its customers? ## Trend signals for Festive Homestyle QSR Trend score 3.7 out of 10, from popularity 61%, activity 43%, freshness 8%. - Popularity: 61% - Activity: 43% - Freshness: 8% ## Examples of the Festive Homestyle QSR trend 6 featured examples from Dec 9, 2015 to Nov 15, 2016. - [Take-Out Holiday Dinners](https://www.trendhunter.com/trends/thanksgiving-meals-togo): Cracker Barrel is Now Offering Thanksgiving Meals To-Go for Busy Families (Category: Lifestyle) Implication: The restaurant industry can benefit from offering holiday-themed take-out meals similar to Cracker Barrel's, attracting families who want to enjoy holiday dinners at home without… - [Festive Ice Cream Flavors](https://www.trendhunter.com/trends/traditional-christmas-treats): These Holiday Flavors are Inspired by Traditional Christmas Treats (Category: Lifestyle) Implication: There's an opportunity for ice cream vendors to create seasonal flavors and indulgent desserts that can attract customers during specific times of the year. - [Festive Vegan Sandwiches](https://www.trendhunter.com/trends/vegan-christmas-baguette): Pret a Manger is Launching Its First Ever Vegan Christmas Baguette (Category: Lifestyle) Implication: Disruptive innovation opportunity: Restaurants can attract diverse customer segments by expanding their menu options to include vegan and non-traditional holiday dishes. - [Convenient Fast Food Turkeys](https://www.trendhunter.com/trends/seasoned-fried-turkey): Bojangles' Seasoned Fried Turkey is a Hassle-Free Thanksgiving Option (Category: Lifestyle) Implication: Disruptive Innovation Opportunity: Fast food chains can expand their offerings to include seasonal specialty dishes like pre-cooked turkeys, providing convenience and saving time… - [Indulgent Christmas Burgers](https://www.trendhunter.com/trends/christmas-burger): This Holiday-Themed Burger is Being Offered by KFC (Category: Marketing) Implication: Fast food chains can continue to innovate and differentiate themselves from competitors by incorporating seasonal and holiday-themed items in their menus. - [Festive Holiday Desserts](https://www.trendhunter.com/trends/holiday-snack): Tim Hortons is Offering Holiday Snacks Inspired by Sugar Cookies (Category: Marketing) Implication: The food and beverage industry can capitalize on the demand for holiday-themed snacks, creating new products and expanding their seasonal offerings. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)