# Festive Frozen A counter-intuitive rise in cold holiday treats is seen. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Nov 24, 2016 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/festive-frozen ## Key Figures - Trend score: 2.0/10 - Evidence articles: 5 ## What is the Festive Frozen trend? **Festive Frozen:** Typically, cold treats are saved for summer months, however as the influence of holiday flavors penetrates locations that do not experience a full four seasons, more creative interpretations of traditional seasonal flavors can be seen. This speaks to a need for personalization according to various factors, including exact location. ## At a Glance - Evidence: 5 featured examples - Articles from: Nov 8, 2016 to Nov 26, 2017 - Published: Nov 24, 2016 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Experience](https://www.trendhunter.com/megatrend/experience), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Festive Frozen trend ### Cold Treats in Holiday Flavors By introducing holiday flavors to cold treats, businesses can capitalize on the desire for seasonal personalization even in warmer locations. ### Holiday Shakes Shaking up traditional holiday drinks with indulgent frozen treats offers consumers new ways to celebrate the season and mix up their holiday traditions. ### Homemade Aesthetic By incorporating a rustic aesthetic into seasonal products, businesses can differentiate themselves and appeal to consumers looking for a more personal and luxurious dessert experience. ## What the Festive Frozen trend means for industry ### For Food and Beverage As demonstrated by the range of cold holiday treats available, there are endless opportunities to innovate and personalize traditional food and drink offerings. ### For Hospitality and Tourism Businesses in the hospitality and tourism industry can cater to the desire for seasonal personalization by offering unique holiday experiences and menus. ### For Retail Retail brands can incorporate holiday flavors and aesthetics into their products, offering customers a way to immerse themselves further in the season and make their festivities more special. ## Workshop question What counter trends could you incorporate into your offerings to surprise and delight consumers? ## Trend signals for Festive Frozen Trend score 2.0 out of 10, from popularity 29%, activity 24%, freshness 8%. - Popularity: 29% - Activity: 24% - Freshness: 8% ## Examples of the Festive Frozen trend 5 featured examples from Nov 8, 2016 to Nov 26, 2017. - [Festive Gelato Jars](https://www.trendhunter.com/trends/fiasco-gelato): This Holiday 'Fiasco Gelato' Collection Offers a Homemade Aesthetic (Category: Marketing) Implication: Food and beverage companies could create limited-time offerings and experiment with packaging to differentiate themselves in the market. - [Sweet Yuletide Shakes](https://www.trendhunter.com/trends/seasonal-shakes): Shake Shack is Rolling Our a Trio of Seasonal Shakes for the Holidays (Category: Lifestyle) Implication: Restaurants can create seasonal treats, like holiday shakes, to capitalize on the festive spirit of the holiday season and attract more customers. - [Frozen Holiday Desserts](https://www.trendhunter.com/trends/caramel-chocolate-cheesecake): The Cold Stone Creamery Carmel Chocolate Cheesecake Ice Cream is Indulgent (Category: Lifestyle) Implication: Innovate in the dessert retail industry by offering unique flavors and formats to capture consumer interest. - [Healthy Autumnal Smoothies](https://www.trendhunter.com/trends/healthy-holiday-indulgences): Robeks' New Healthy Holiday Indulgences are Made Without Added Sugars (Category: Lifestyle) Implication: Smoothie and juice bars can offer healthy holiday indulgences on their menus to attract health-conscious consumers during the holiday season. - [Salted Sandwich Cookie Shakes](https://www.trendhunter.com/trends/salted-caramel-shake): Jack in the Box is Offering a Salted Caramel Shake Over the Holidays (Category: Lifestyle) Implication: Fast food chains can explore new and creative shake flavors to attract customers to their holiday menus. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)