# Festive Cannabis The cannabis industry markets products and services in holiday themes. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Dec 14, 2020 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/festive-cannabis ## Key Figures - Trend score: 4.6/10 - Evidence articles: 4 ## What is the Festive Cannabis trend? **Festive Cannabis:** The North American cannabis industry is entering the holiday market, with everything from celebratory champagnes to festive desserts being offered in holiday themes. These products offer a relaxed alternative to more rowdy, alcohol-based holiday celebrations. ## The consumer insight behind the Festive Cannabis trend This holiday season, people around the world are being encouraged to limit their celebrations in the name of public health. Thus, more people are celebrating this season with relaxed and intimate rituals within their own homes. These consumers are looking for items that are in keeping with the theme of the season, but also acknowledge the alternate nature of their celebrations this year. ## At a Glance - Evidence: 4 featured examples - Articles from: Nov 26, 2019 to Dec 8, 2020 - Published: Dec 14, 2020 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Simplicity](https://www.trendhunter.com/megatrend/simplicity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Themes within the Festive Cannabis trend ### Holiday-Themed Cannabis Products The North American cannabis industry is targeting holidays with products such as festive desserts and champagnes, offering less rowdy and alcohol-based alternatives. ### CBD-Infused Holiday Edibles CBD-infused edibles such as puddings, turkey gravy, and advent calendars are being introduced for occasions such as Christmas, providing portion-controlled doses of relaxation, stress-relief, and health-focus. ### Cannabis-Infused Beverages Low-dose cannabis beverages in various flavors are being offered, such as the new Cranberry Sage flavor and Magic Bubbly limited-edition sparkling apple juice, providing an alternative refreshment to conventional alcoholic beverages. ## What the Festive Cannabis trend means for industry ### For Cannabis Industry The cannabis industry can further develop festive, themed, and low-dose cannabis products and beverages, responding to the increased demand for health-focused, less-alcohol-based, and portion-controlled doses during holidays. ### For Food and Beverage Industry The food and beverage industry can explore opportunities to infuse CBD in holiday-themed edibles and desserts for a stress-relieving, relaxation-inducing experience that complements intimate, at-home celebrations and promotes health and wellness. ### For Hospitality Industry The hospitality industry such as restaurants, bars, and hotels can incorporate low-dose cannabis beverages into their menu, offering an innovative and attractive option for consumers looking for a unique, relaxing, and health-focused experience during their holiday gatherings. ## Workshop question How could your brand better respond to changed consumer lifestyles? ## Trend signals for Festive Cannabis Trend score 4.6 out of 10, from popularity 75%, activity 55%, freshness 9%. - Popularity: 75% - Activity: 55% - Freshness: 9% ## Examples of the Festive Cannabis trend 4 featured examples from Nov 26, 2019 to Dec 8, 2020. - [Cannabis Cranberry Sage Beverages](https://www.trendhunter.com/trends/cranberry-sage): Cann Recently Launched the New Cranberry Sage Flavor (Category: Lifestyle) Implication: The cannabis-infused beverage industry is growing rapidly and offers a disruptive innovation opportunity for companies to enter the market with unique flavor profiles. - [Festive CBD-Infused Puddings](https://www.trendhunter.com/trends/handmade-christmas-pudding): Firebox's Handmade Christmas Pudding Boasts Relaxing Benefits (Category: Lifestyle) Implication: The food and beverage industry can capitalize on the trend of CBD-infused edibles and occasion-specific functional foods by expanding their product offerings. - [Champagne-Style Cannabis Beverages](https://www.trendhunter.com/trends/magic-bubbly): Magic Bubbly from Magic Number is a Limited-Run Offering (Category: Marketing) Implication: Chance for beverage companies to explore the cannabis market and create innovative products. - [Cannabis-Infused Truffle Calendars](https://www.trendhunter.com/trends/luxury-chocolate-truffles): This Advent Calendar Shares Luxury Chocolate Truffles (Category: Lifestyle) Implication: The confectionery industry can explore the production of CBD-infused truffle advent calendars to tap into the growing demand for wellness-oriented treats. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)