# Fermented Snacks Brands are tapping fermentation to elevate the taste and health profile of snacks. By [Kalin Ned](https://www.trendhunter.com/knedelch), Research Writer | Published Sep 17, 2020 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/fermented-snacks ## Key Figures - Trend score: 2.5/10 - Evidence articles: 4 ## What is the Fermented Snacks trend? **Fermented Snacks:** Fermented foods are credited to be health-conscious and many brands are introducing such ingredients to their snack offerings. Whether it is in chips, desserts, or even pet food, these products offer a new flavor experience, as well. ## The consumer insight behind the Fermented Snacks trend The abundance of product options in the market has sparked curiosity in consumers and as a result, many individuals are feeling a little bit more adventurous when making purchasing decisions. In the food and beverage category, consumers are looking for products that suit their taste and lifestyle—whether they are dealing with a diet restriction or they want to be more mindful of their health at-home and on-the-go. ## At a Glance - Evidence: 4 featured examples - Articles from: Oct 3, 2018 to Feb 27, 2020 - Published: Sep 17, 2020 - Patterns: [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Fermented Snacks trend ### Fermented Snacks Brands are introducing fermented ingredients, providing new flavor experience and health benefits without compromising the taste or dietary preference. ### Alternative Protein Using Koji and other fungus-based protein to provide pets with all 10 essential amino acids and boost digestion. ### Fermentation in Snacks Companies are using fermentation to boost the flavor and health profile of snack alternatives. ## What the Fermented Snacks trend means for industry ### For Food and Beverage Incorporating fermented ingredients in the products provides the consumers with a healthy and unique experience. ### For Pet Food Alternative protein sources are in demand by pet owners for its ability to provide the necessary nutrients without the controversial attributes of meat products. ### For Fitness and Health Snack options like plant-based waffles with the right health benefits and taste can be marketed to athletes post-workout or individuals with active lifestyles. ## Workshop question How might you cater your product/service to a health-conscious consumer? ## Trend signals for Fermented Snacks Trend score 2.5 out of 10, from popularity 32%, activity 33%, freshness 9%. - Popularity: 32% - Activity: 33% - Freshness: 9% ## Examples of the Fermented Snacks trend 4 featured examples from Oct 3, 2018 to Feb 27, 2020. - [Fermented Cabbage Chips](https://www.trendhunter.com/trends/kraut-krisps): Kraut Krisps Have Three Ounces of Sauerkraut Baked into Every Bag (Category: Lifestyle) Implication: Snack food companies can develop products that cater to health-conscious consumers looking for a convenient and nutritious snack option. - [Chewy Kombucha Candies](https://www.trendhunter.com/trends/cultured-candy): Eva's Cultured Candy Makes Snacks from the Culture That Ferments Kombucha (Category: Lifestyle) Implication: Incorporating probiotics into candy production can revolutionize the candy manufacturing industry by tapping into the growing demand for gut-friendly snacks. - [Premium Plant-Based Waffles](https://www.trendhunter.com/trends/plantbased-waffles): 'Vafels' are Great for Snacking or Post-Workout Recovery (Category: Lifestyle) Implication: Opportunity for food and beverage companies to expand their plant-based product offerings. - [Fungi-Based Dog Treats](https://www.trendhunter.com/trends/protein-dog-snacks): Wild Earth's Good Protein Dog Snacks with Koji Avoids the Use of Meat (Category: Lifestyle) Implication: There is potential for disruption in the pet food industry through the use of alternative, natural, and sustainable ingredients. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)