# Fermented Beverage Varying takes on kombucha recipes are playing up on metabolic drinks. By [Jordy E](https://www.trendhunter.com/JordyEleni) | Published May 12, 2015 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/fermented-beverage-varying-takes-on-kombucha-recipes-are-playing-up-on-meta ## Key Figures - Trend score: 5.1/10 - Evidence articles: 7 ## What is the Fermented Beverage trend? **Fermented Beverage:** Numerous forms of kombucha recipes are meeting rising consumer demands for the fermented beverage. The noted healing properties present in the ancient Chinese beverage have been recently interspersed with sodas and DIY kits. These breakout products and recipes speak to the merging of healthy drinks with edgy ingredients. ## At a Glance - Evidence: 7 featured examples - Articles from: Jan 22, 2015 to Sep 16, 2016 - Published: May 12, 2015 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality), [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia) ## Audience - Gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Themes within the Fermented Beverage trend ### Variations in Kombucha Kombucha is taking on edgier ingredients and varying forms such as fermented teas, probiotic beers, and savory blends to keep up with rising consumer demands for healthy but intriguing beverages. ### Digestive Health Beverages Probiotics and fermentation methods are being utilized to produce gut-friendly drinks as consumer demand for functional beverages with high nutrient content and live cultures increases. ### Food Fermenting in the Mainstream Media Fermenting food is becoming a popular activity among people of all ages and from various walks of life as awareness grows about sustainability, health, and wellness. ## What the Fermented Beverage trend means for industry ### For Beverage Beverage companies can provide a variety of Kombucha blends and other functional drinks featuring natural and savory ingredients to cater to health-conscious and curious consumers. ### For Wellness The growing interest in fermentation methods and their association with gut health should inspire companies in the wellness industry to expand their product lines to include healthy beverages. ### For Sustainable Foods Companies in the sustainable foods industry can promote their products through educational opportunities like fermentation and sustainable cooking workshops to entice people to adopt a healthier lifestyle. ## Workshop question How does your brand plan to adapt to emerging consumer trends that are impacting multiple industries? ## Trend signals for Fermented Beverage Trend score 5.1 out of 10, from popularity 74%, activity 73%, freshness 8%. - Popularity: 74% - Activity: 73% - Freshness: 8% ## Examples of the Fermented Beverage trend 7 featured examples from Jan 22, 2015 to Sep 16, 2016. - [Educational Pickling Studios](https://www.trendhunter.com/trends/alchemy-pickle-company): Toronto's Alchemy Pickle Company Runs Hands-On Fermentation Classes (Category: Lifestyle) Implication: Food businesses can explore sustainable and small-scale production of fermented foods and drinks using locally sourced ingredients. - [Kombucha Tea Blends](https://www.trendhunter.com/trends/kombucha-tea): Toronto's Pekoe Kombucha Bar is an Innovator in the World of Fermented Drinks (Category: Lifestyle) Implication: The beverage industry has an opportunity to explore and capitalize on the growing demand for health-focused alternatives like kombucha tea. - [Balanced Kombucha Cocktails](https://www.trendhunter.com/trends/spiced-rum-cocktail): This Spiced Rum Cocktail Combines Figs, Orange, Rum and Gut Health (Category: Lifestyle) Implication: The alcohol industry can leverage kombucha as a healthier alcohol alternative and offer balanced cocktails to appeal to health-conscious consumers. - [Exotic Digestive Beverages](https://www.trendhunter.com/trends/probiotic-beverage): Farmhouse Culture's Probiotic Beverages Encourage Good Gut Health (Category: Lifestyle) Implication: The probiotic beverage market presents a significant opportunity for beverage industry players to develop and market healthy beverage options. - [Salty Kombucha Tea Blends](https://www.trendhunter.com/trends/organic-kombucha): This Variety of Organic Kombucha is Made with Savory Ingredients (Category: Lifestyle) Implication: Manufacturers can explore producing new kombucha blends as a part of their beverage product portfolio. - [Kombucha-Inspired Beers](https://www.trendhunter.com/trends/kombucha-drink): This Boozy Kombucha Drink is Packed with Healthy and Nutritious Probiotics (Category: Lifestyle) Implication: Breweries can develop new products that cater to customers seeking a healthier drinking option, combining beer and probiotics in a single product. - [Nutritious Kombucha Beers](https://www.trendhunter.com/trends/kombucha-beer): Kombrewcha Gives the Alcoholic Beverage a Healthy Spin (Category: Lifestyle) Implication: Craft breweries can explore kombucha beer as a unique product offering, tapping into health-conscious consumers seeking innovative and flavorful beer options. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)