# Feminized Wearable Wearables are designed to target women to increase demographic reach. By [Michael Hemsworth](https://www.trendhunter.com/Michael.Hemsworth), Contributing Researcher | Published Feb 13, 2015 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/feminized-tech ## Key Figures - Trend score: 4.3/10 - Evidence articles: 6 ## What is the Feminized Wearable trend? **Feminized Wearable:** Brands are taking a targeted approach to wearables by creating and marketing products specifically towards young women. By incorporating jewelry-like aesthetics, this approach to wearable goods creates a way for women to seamlessly integrate emerging tech into their wardrobes and lives. ## At a Glance - Evidence: 6 featured examples - Articles from: Sep 15, 2014 to Jun 1, 2016 - Published: Feb 13, 2015 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Themes within the Feminized Wearable trend ### Feminine Wearables Targeting wearables towards women through jewelry-like aesthetics to increase comfort and seamless integration into daily life offers an opportunity for brands to enter new demographics. ### Fashionable Fitness Tracking Turning practical trackers into fashionable jewelry pieces provides an opportunity for fitness brands to appeal to a broader audience and seamlessly integrate tech into daily wardrobes. ### Luxury Audio Equipment As users demand peripherals and tech accessories that align with their personal style, creating high-quality fashion technology, such as aluminum and leather earphones, offers an opportunity for cutting-edge audio brands to set themselves apart. ## What the Feminized Wearable trend means for industry ### For Wearable Technology With advancements in technology and changing fashion trends, the wearable technology industry continues to grow and target new markets with unique products and designs. ### For Fitness and Wellness As more consumers prioritize their physical health, the fitness and wellness industry is adapting by offering fashionable and functional products that integrate with technology. ### For Audio Technology As the headphone jack becomes outdated, the audio technology industry must adapt by creating fashionable and practical audio peripherals to meet the constantly evolving demands of tech users. ## Trend signals for Feminized Wearable Trend score 4.3 out of 10, from popularity 62%, activity 60%, freshness 8%. - Popularity: 62% - Activity: 60% - Freshness: 8% ## Examples of the Feminized Wearable trend 6 featured examples from Sep 15, 2014 to Jun 1, 2016. - [Protective Ring Alarms](https://www.trendhunter.com/trends/personal-safety): The Siren Ring is a Powerful Personal Safety Device and Stylish Wearable (Category: Fashion) Implication: The jewelry industry could benefit from incorporating personal safety features into wearable designs as a way to expand their product line and appeal to the safety-conscious marke… - [Fashionable Tech Jewelry](https://www.trendhunter.com/trends/Tory-Burch): Tory Burch Teams Up With FitBit to Create Wearable Fitness Bracelets (Category: Fashion) Implication: Fashion companies that collaborate with fitness and tech brands can create new revenue streams and tap into new markets. - [Female-Targeted Smartwatches](https://www.trendhunter.com/trends/lutetia): The Omate Lutetia Smartwatch is Designed For Women (Category: Fashion) Implication: Disruptive innovation opportunity: Combine fashion and technology to create new product categories like stylish smartwatches that appeal to fashion-forward consumers. - [Fashion Technology Earphones](https://www.trendhunter.com/trends/fashion-technology): The 'EOZ One' Stylish Headphones are Catwalk-Ready (Category: Art & Design) Implication: Disruptive innovation opportunity: Companies can create fashionable and functional tech accessories that cater to the growing market of style-conscious consumers. - [Feminine Hi-Tech Jewelry](https://www.trendhunter.com/trends/memi): The Memi Smart Bracelet is a Stylish Way to Stay Connected Socially (Category: Tech) Implication: The fashion industry can integrate technology with ongoing accessories trends to create new designs that merge fashion and tech. - [Fitness-Tracking Earrings](https://www.trendhunter.com/trends/smart-earring): The Ear-o-Smart Smart Earring Tracks Your Heart Rate (Category: Lifestyle) Implication: The wearable technology industry can create more diverse and accessible products by expanding beyond traditional wrist-worn devices. ## Recent trend clusters - [Festive Fusions](https://www.trendhunter.com/protrends/festive-fusions) (Lifestyle) - 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