# Feminized Athleticism The empowerment of young girls rages on in the sports industry. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Jul 28, 2014 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/feminized-athleticism ## Key Figures - Trend score: 3.4/10 - Evidence articles: 7 ## What is the Feminized Athleticism trend? **Feminized Athleticism:** Though the idea of some sports being "just for boys" is quickly dissipating, girls are still not fully accommodated in the realm of athleticism. Feminized equipment and girl-only sports forward this movement in hopes of not just easing tensions today, but of reshaping the minds of youth to no longer perceive gender as a hurdle in sports and in life. ## At a Glance - Evidence: 7 featured examples - Articles from: Feb 28, 2014 to May 6, 2016 - Published: Jul 28, 2014 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 10% men, 90% women - Primary generations: Gen Alpha, Gen Z - Top markets: North America ## Themes within the Feminized Athleticism trend ### Gender-Neutral Sports Equipment Companies are creating sports equipment that is targeted towards girls, with products that don't have a masculine feel ### Female-Only Sports Events Marketing and event campaigns are being organized specifically targeting young girls and women in sports ### Women's Fitness Apparel Athletic apparel companies are marketing to women and girls with workout clothes that feature feminine designs and patterns ## What the Feminized Athleticism trend means for industry ### For Athletic Equipment Companies could capitalize on creating sports equipment that is gender-neutral ### For Sporting Events and Marketing There is a demand for more female-only sporting events and campaigns to encourage females to be more active ### For Fitness Apparel Athletic apparel companies could build out feminine designs catered to women and girls in order to make them feel more empowered ## Trend signals for Feminized Athleticism Trend score 3.4 out of 10, from popularity 51%, activity 45%, freshness 8%. - Popularity: 51% - Activity: 45% - Freshness: 8% ## Examples of the Feminized Athleticism trend 7 featured examples from Feb 28, 2014 to May 6, 2016. - [Princess Softball Uniforms](https://www.trendhunter.com/trends/frozen-girls-softball-team): This 'Frozen' Girls Softball Team Poses in Disney Princess Attire (Category: Fashion) Implication: The sports apparel industry can leverage the trend of gender barrier breaking apparel to create new and unique products. - [Yoga-CrossFit Workouts](https://www.trendhunter.com/trends/reebok-yoga): Reebok Yoga Partner Tara Stiles Experiments with Blending Fitness Styles (Category: Fashion) Implication: The athletic apparel industry can benefit from focusing on designing products specifically targeted at female consumers. - [Female-Targeted Motocross Gear](https://www.trendhunter.com/trends/womens-motocross-clothing): Phoenix Motocross Specializes in Women’s Motocross Clothing (Category: Lifestyle) Implication: The apparel and fashion industry can capitalize on the trend of specialized women's motocross clothing by creating innovative designs and expanding product offerings. - [Girl-Geared Archery Sets](https://www.trendhunter.com/trends/nerf-rebelle): Nerf Rebelle Series Bring the Action to a Different Demographic (Category: Life-Stages) Implication: Disruption opportunity to expand offerings beyond traditional gender roles and appeal to a broader customer base. - [Female Football Campaigns](https://www.trendhunter.com/trends/female-football): This Campaign Aims to Promote Female Football & Increase Youth Interest (Category: Marketing) Implication: There is an opportunity for sports apparel companies to create gender-inclusive clothing lines for all levels of competition, from youth to professional. - [Female-Empowering Sport Events](https://www.trendhunter.com/trends/nike-womens-race): The Nike Women's Race Series Takes Over 20 Cities Around the World (Category: Lifestyle) Implication: Disruptive innovation opportunity: Introduce innovative technologies and equipment specifically tailored for women athletes. - [Gendered Athletic Interviews](https://www.trendhunter.com/trends/cover-the-athlete): This Funny Cover the Athlete Video Exposes Inequality in Sports (Category: Social Good) Implication: Opportunity to innovate by creating an unbiased media coverage and providing better training to media personnel to create equal opportunities for female athletes ## Recent trend clusters - [Serial Snacking](https://www.trendhunter.com/protrends/serial-snacking) (Lifestyle) - [Calm Monitoring](https://www.trendhunter.com/protrends/calm-monitoring) (Lifestyle) - [Performance Powders](https://www.trendhunter.com/protrends/performance-powders) (Lifestyle) - [Task Beverages](https://www.trendhunter.com/protrends/task-beverages) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Rapid Concussion Screening Headsets](https://www.trendhunter.com/trends/infrared-eye-tracking) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)