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# Feather Tech
Extremely lightweight gadgets for easy travel-ability.

By [Katherinev123](https://www.trendhunter.com/katherine), Contributing Editor | Published May 19, 2012 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets)
Source: Trend Hunter, https://www.trendhunter.com/protrends/feather-tech

## Key Figures

- Trend score: 2.9/10
- Evidence articles: 6

## What is the Feather Tech trend?

**Feather Tech:** Gone are the days when the only technology a person might carry while on the go was a Polaroid camera. Today's more tech-savvy consumer typically has a smartphone as well as a laptop or tablet, perhaps even a separate camera. This means that tech gadgets today must be designed for better portability -- they must be more sleek and extremely lightweight. As such, more and more "featherweight" computers, tablets and other devices are making their way into the marketplace, made for the tech-burdened consumer who can't part with any of his gadgets.

## At a Glance

- Evidence: 6 featured examples
- Articles from: Jul 25, 2011 to May 18, 2012
- Published: May 19, 2012
- Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Reduction](https://www.trendhunter.com/pattern/reduction)
- Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization)

## Audience

- Gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Themes within the Feather Tech trend

### Lightweight gadgets

As more consumers are looking for portability in their everyday tech, lightweight gadgets have become increasingly important. Business professionals can create or enhance existing products with these features.

### Ultrabooks

Ultrabooks have become a trend that consumers are gravitating towards. Brand professionals can take advantage of this trend and design their products with portability and functionality in mind.

### Carbon Fiber

Carbon Fiber is crucial to developing high-performance products with lightweight and durable features. Professionals can use this material to create products that are long-lasting and functional.

## What the Feather Tech trend means for industry

### For Technology

The technology industry will benefit from incorporating these trends into their product design.

### For Manufacturing

Manufacturing businesses can utilize these trends to create products with a higher level of quality and reliability.

### For Design

Design professionals can take advantage of these trends to create products that not only look good but also perform well and meet consumers' desires for convenience and portability.

## Trend signals for Feather Tech

Trend score 2.9 out of 10, from popularity 46%, activity 33%, freshness 8%.

- Popularity: 46%
- Activity: 33%
- Freshness: 8%

## Examples of the Feather Tech trend

6 featured examples from Jul 25, 2011 to May 18, 2012.

- [Impossibly Thin Tablets](https://www.trendhunter.com/trends/toshiba-excite): The Toshiba Excite is Finally Debuted at CES 2012 (Category: Tech)
  Implication: Opportunity for disruptive innovation in tablet manufacturing industry by developing new manufacturing techniques to produce ultra-thin tablets.
- [Speedy Lightweight Laptops](https://www.trendhunter.com/trends/acer-aspire-s5-ultrabook): The Acer Aspire S5 Ultrabook is Announced at CES 2012 (Category: Tech)
  Implication: Disruptive innovation opportunity: Introducing new materials and manufacturing techniques to produce thinner and lighter laptop components.
- [Featherweight Artist Tablets](https://www.trendhunter.com/trends/the-wacom-sketcher): The Wacom Sketcher Weighs in at Under Two Pounds (Category: Art & Design)
  Implication: Manufacturers in the technology hardware industry have an opportunity to develop and produce lightweight and innovative tablets like the Wacom Sketcher.
- [Lightweight Tangerine Tablets](https://www.trendhunter.com/trends/lenovo-ideapad-p1): The Lenovo IdeaPad P1 Joins the Revolution of Mobile Computers (Category: Art & Design)
  Implication: Disruptive innovation opportunity: Explore partnerships or acquisitions of companies specializing in lightweight computer hardware to enhance the competitiveness in the mobile com…
- [Feather-Light Personal Computers](https://www.trendhunter.com/trends/lenovo-thinkpad-x1-carbon): The Lenovo Thinkpad X1 Carbon Weighs Less than Three Pounds (Category: Tech)
  Implication: The technology industry can apply ultra-lightweight materials, instant connectivity, and rapid-charging batteries into personal computer design for improved functionality and conv…
- [Superbly Skinny Cameras](https://www.trendhunter.com/trends/sony-cybershot-tx55): The Sony Cybershot TX55 Embodies Today's Most Cutting-Edge Technologies (Category: Tech)
  Implication: Disruptive innovation opportunity: Explore new materials and manufacturing processes to create even thinner and lighter digital cameras with enhanced capabilities.

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All articles: [Tech](https://www.trendhunter.com/tech)
