# Fava Snacking Fava beans are increasingly present in the snacking industry. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Feb 7, 2020 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/fava-snacking ## Key Figures - Trend score: 3.5/10 - Evidence articles: 6 ## What is the Fava Snacking trend? **Fava Snacking:** Fava beans are rich in nutrients and are used around the world in various dishes and cuisines. Now, North American brands are increasingly introducing the bean as an on-the-go snack item, in the same way that peanuts and other salted snack items are presented. ## The consumer insight behind the Fava Snacking trend CPG brands in the food and beverage space are often appealing to consumers' appreciation for balanced indulgence. The benefits of choosing nutritious snacking products for consumers is that they can stick to their health goals without being overtly disciplined with what they're consuming. The ever-expanding options in this space come as consumers constantly seek out ingredients they're unfamiliar with in order to feel less restricted in their health and fitness journeys. ## At a Glance - Evidence: 6 featured examples - Articles from: Oct 23, 2019 to Aug 13, 2021 - Published: Feb 7, 2020 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Fava Snacking trend ### Rising Popularity of Plant-Based Snacks As consumer interest in plant-based diets and healthy snacking options continues to grow, there's a disruptive opportunity for CPG brands to create innovative plant-based snack alternatives that offer the same taste and texture as traditional snacks. ### Increased Demand for Nutritious Snacking Options As consumers prioritize their health and wellness, snack brands can create products that balance healthy ingredients with indulgence, providing consumers with guilt-free snacking options. ### Innovative Use of Fava Beans in Snack Products Fava beans offer a protein-rich and nutrient-dense ingredient that can be used as a base for snack products such as dips and spreads, plant-based jerky, and even frozen desserts, providing a range of innovative alternative products for snack-hungry consumers. ## What the Fava Snacking trend means for industry ### For Snack Food Products The snack food industry can leverage these trends by creating healthy and innovative snack products that cater to changing consumer preferences. ### For CPG/Food and Beverage Industry There are disruptive opportunities for CPG companies to offer innovative plant-based and nutritious snacks to meet growing consumer demand. ### For Health and Wellness Industry The health and wellness industry can benefit from these trends by offering healthy snacking options, educating consumers about nutrition and balanced diets, and promoting products that prioritize health while maintaining indulgence. ## Workshop question What are some emerging alternative ingredients/products that your brand could work with? ## Trend signals for Fava Snacking Trend score 3.5 out of 10, from popularity 54%, activity 42%, freshness 10%. - Popularity: 54% - Activity: 42% - Freshness: 10% ## Examples of the Fava Snacking trend 6 featured examples from Oct 23, 2019 to Aug 13, 2021. - [Flavor-Blasted Bean Snacks](https://www.trendhunter.com/trends/bada-bean-bada-boom): Bada Bean Bada Boom Has Introduced Two New Flavors (Category: Marketing) Implication: Opportunity for companies to tap into the growing demand for healthy snack alternatives by introducing innovative and flavorful options. - [Free-From Fava Bean Snacks](https://www.trendhunter.com/trends/fava-bean-snack): Nuttee Bean Co.'s Snacks are Allergy-Friendly, Vegan & Gluten-Free (Category: Lifestyle) Implication: Innovative food manufacturers can capitalize on the growing demand for free-from snacks by developing unique, allergy-friendly products that cater to a variety of dietary preferen… - [Plant-Powered Jerky Snacks](https://www.trendhunter.com/trends/plantbased-jerky): KRAVE Plant-Based Jerky is Made with Peas & Fava Beans (Category: Lifestyle) Implication: The jerky snack industry is being disrupted by the rise of plant-based jerky snacks, offering more options for health-conscious consumers. - [Low-Calorie Bean Dips](https://www.trendhunter.com/trends/fava-bean-dip): Cuenza's Fava Bean Dips are Touted as the "Spicy Cousin of Hummus" (Category: Lifestyle) Implication: Create new bean-based dips and spreads that disrupt the hummus market and cater to the demand for healthier snack options. - [Fava Bean-Based Snack Alternatives](https://www.trendhunter.com/trends/favalicious): Nuttee Bean Co. Releases New Flavors of Favalicious (Category: Lifestyle) Implication: The snack industry has an opportunity to explore alternative snack options that cater to the growing demand for healthy and plant-based options. - [Fava Bean-Infused Frozen Desserts](https://www.trendhunter.com/trends/halo-top-dairyfree): The Halo Top Dairy-Free Desserts Have Been Revamped by the Brand (Category: Marketing) Implication: Food and beverage companies can explore the potential of using fava bean protein and other plant-based ingredients to create healthier and better-for-you products. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)