# Vintography Once-outdated technologies become relevant to new generation. By [Bianca](https://www.trendhunter.com/bianca), Brand & Innovation Strategist | Published Sep 25, 2009, updated Nov 19, 2009 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/faux-vintagetography ## Key Figures - Trend score: 4.3/10 - Evidence articles: 8 ## What is the Vintography trend? **Vintography:** Faux-vintage innovations continue to be influential as consumers seek new avenues of inspiration from past decades. The Web has made it easier to study old techniques, technologies and favored aesthetics of then-pros, allowing today’s amateurs to create similar results with affordable and accessible tools. ## At a Glance - Evidence: 8 featured examples - Articles from: Apr 22 to Sep 23, 2009 - Published: Sep 25, 2009 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Instant Entrepreneurship](https://www.trendhunter.com/megatrend/instant-entrepreneurship), [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Themes within the Vintography trend ### Faux-vintage innovations As products that are vintage-inspired and contain antique-like qualities continue to become more popular, consumers are looking for new and inventive ways to be exposed to such products. ### Retro aesthetics Despite the technological advancements, photographers display a preference for the grittier, retro approach. There's something about the raw nature of retro photographs that makes the subjects in it more genuine and honest. ### Lomography The rise in availability of prosumer cameras has enabled a new wave of amateur photographers to take professional-quality photos. Some photographers are rebelling against this phenomenon by adopting analog methods of photography that have grown obsolete. ## What the Vintography trend means for industry ### For Fashion A company that can provide not only an antique or vintage-inspired product but also an experience or service is going to generate a much broader clientele. ### For Advertising One of the most effective ways a company can increase brand awareness is by investing in advertising that features unvarnished sexuality. ### For Photography There are disruptive innovation opportunities to provide consumers with alternative retro-inspired photography methods. ## Trend signals for Vintography Trend score 4.3 out of 10, from popularity 49%, activity 71%, freshness 8%. - Popularity: 49% - Activity: 71% - Freshness: 8% ## Examples of the Vintography trend 8 featured examples from Apr 22 to Sep 23, 2009. - [Vintage Uniform Fashion](https://www.trendhunter.com/trends/dear-creatures-fall-2009-1960s-girl-scouts): Dear Creatures Fall 2009 Campaign Inspired by 1960s Girl Scouts (Category: Fashion) Implication: Disruptive innovation opportunity: Incorporate elements from the past into modern fashion designs to create a new and exciting market niche. - [Lomography Showcases](https://www.trendhunter.com/trends/lomography-flickr): Fazai38's Blog Features Retro, Vivid Photography (Category: Art & Design) Implication: The photography industry should be aware of the growing trend towards analog photography and the increasing interest in vivid color photography. - [Retro Engagement Shoots](https://www.trendhunter.com/trends/tim-melideo): Tim Melideo Creates Washed Out Vintage Wedding Pictures (Category: Fashion) Implication: Photography industry can capitalize on the demand for vintage-inspired and personalized engagement shoots. - [Retro Fauxtography](https://www.trendhunter.com/trends/lynsie-roberts): Hyper Saturated ‘Coney Island of the Mind' by Lynsie Roberts (Category: Tech) Implication: Photography professionals can explore creative ways to use high saturation and retro aesthetics to enhance their visual content and attract viewers. - [Traintrack Pillows](https://www.trendhunter.com/trends/bend-to-squares-retro): Bend to Squares' Drama-Fueled and Retro-Filled Photography (Category: Fashion) Implication: The trend towards retro aesthetics creates an opportunity for photographers to tap into a new market of consumers who appreciate the raw and genuine nature of retro photography. - [Vintage Car Editorials](https://www.trendhunter.com/trends/amber-heard-photoshoot): The Amber Heard Photoshoot Makes the Classic Car Look Even Better (Category: Fashion) Implication: Collaborating with fashion and entertainment industries can expand the appeal of vintage cars beyond just car enthusiasts. - [Old School Graphic Videos](https://www.trendhunter.com/trends/kanye-west-street-lights): Kanye West 'Street Lights' Video Uses Vintage Animation (Category: Pop Culture) Implication: The entertainment industry could explore creating retro-inspired content, such as television shows or movies, to appeal to consumers' nostalgia and capitalize on the trend of retr… - [Celestial Cards](https://www.trendhunter.com/trends/frano-brambilla-vintage-postcards): Frano Brambilla's Vintage Postcards Feature Alien Beings (Category: World) Implication: Art and design industries can capitalize on the trend of quirky postcard designs by offering services to create customized and unconventional postcards. ## Recent trend clusters - [Protocol Delegation](https://www.trendhunter.com/protrends/clinical-action-software) (Tech) - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Modular CMF Bluetooth Speakers](https://www.trendhunter.com/trends/modular-cmf-bluetooth-speakers) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)