# Faux Rustic Consumers crave a natural connection but aren't willing to give up modern conveniences. By [Michael Hemsworth](https://www.trendhunter.com/Michael.Hemsworth), Contributing Researcher | Published Jan 29, 2014, updated Feb 20, 2014 | Category: [Luxury](https://www.trendhunter.com/pro/category/luxury-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/faux-rustic ## Key Figures - Trend score: 3.8/10 - Evidence articles: 5 ## What is the Faux Rustic trend? **Faux Rustic:** Longing to take part in nostalgic activities, consumers are opting for modernly updated conveniences that are a luxurious take on traditional wares. Catering to the upper echelon's disconnection from common society, the solutions are created on the idea of rusticity, but deviate to satisfy a demographic that's becoming easier to satisfy with the concept of domesticity. ## At a Glance - Evidence: 5 featured examples - Articles from: Mar 26, 2013 to Jan 13, 2014 - Published: Jan 29, 2014 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Curation](https://www.trendhunter.com/megatrend/curation), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Themes within the Faux Rustic trend ### Modern Nostalgia Consumers are opting for modernly updated conveniences that are a luxurious take on traditional wares. ### Electricity-Free Living The popularity of outdoor activities and sustainability pushes people towards appliances that do not require electricity. ### Glamping The combination of glamour and camping, glamping allows consumers to enjoy the great outdoors in a luxurious manner. ## What the Faux Rustic trend means for industry ### For Outdoor Equipment and Appliances Companies can cater to the needs of people who enjoy outdoor activities with electricity-free, portable and luxury appliances. ### For Hospitality Industry Glamping sites can provide a luxurious camping experience, attracting consumers who enjoy the outdoors but want to maintain certain comforts. ### For Automotive Industry Creating luxurious camping vans and comfortable, multi-person tents provides new opportunities for vehicle and camping gear manufacturers. ## Trend signals for Faux Rustic Trend score 3.8 out of 10, from popularity 61%, activity 47%, freshness 8%. - Popularity: 61% - Activity: 47% - Freshness: 8% ## Examples of the Faux Rustic trend 5 featured examples from Mar 26, 2013 to Jan 13, 2014. - [Luxurious Multi-Person Tents](https://www.trendhunter.com/trends/comfortable-tent): Go Camping in Style with This Deluxe Luxury and Comfortable Tent (Category: Luxury) Implication: Opportunity for manufacturers to create high-end camping tents for luxury camping enthusiasts. - [Luxury Camping Vans](https://www.trendhunter.com/trends/camp-in-your-van): Mercedes-Benz Reveals the New Sprinter L5-B Camping Van (Category: Autos) Implication: The automotive industry has the opportunity to create more luxury camping van models with eco-friendly features. - [Electricity-Free Espresso Brewers](https://www.trendhunter.com/trends/nomad-espresso-machine): The Nomad Espresso Machine Makes Premium Brews by Hand (Category: Eco) Implication: The food and beverage industry can capitalize on the trend of energyless and manual coffee makers by investing in research to develop environmentally friendly and efficient brewin… - [Portable Satellite Dishes](https://www.trendhunter.com/trends/tailgater-portable-satellite): The Tailgater Portable Satellite Brings Cable to the Parking Lot (Category: Tech) Implication: The entertainment technology industry benefits from advancements in portable satellite dishes as more people consume media while on-the-go. - [S'more-Making Machines](https://www.trendhunter.com/trends/smores-maker): This S'mores Maker from Sensio Bella is a Summer Sensation (Category: Special) Implication: Opportunities for developing innovative and efficient appliances that can cater to specific and niche audiences, like those wanting to make s'mores at home, can disrupt the kitche… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Luxury - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) - [Elegant Bookbinding-Inspired Shoulder Bags](https://www.trendhunter.com/trends/boky-bag) - [Mangrove Diver Watches](https://www.trendhunter.com/trends/mangrove-diver-watches) All articles: [Luxury](https://www.trendhunter.com/luxury)