# Faux Real Society's attraction to fakeness reflects an unfading desire for status goods. By [Katherinev123](https://www.trendhunter.com/katherine), Contributing Editor | Published Sep 23, 2009, updated Nov 19, 2009 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/faux-real ## Key Figures - Trend score: 4.3/10 - Evidence articles: 11 ## What is the Faux Real trend? **Faux Real:** Real and fake are blurring as people embrace all things faux, shaped in part by the inability to afford 'the real thing' in a recession. Engagement in guessing games points toward the enjoyment of flaunting affordable goods disguised as luxuries. Taking advantage of creative parody in a time of economic uncertainty coaxes cash-strapped consumers to reopen their wallets. ## At a Glance - Evidence: 11 featured examples - Articles from: Jul 8 to Sep 21, 2009 - Published: Sep 23, 2009 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Themes within the Faux Real trend ### Faux Everything As people embrace all things faux, shaped in part by the inability to afford 'the real thing' in a recession, businesses can consider taking advantage of creative parody or materialization of the digital world of technology to offer affordable goods disguised as luxuries or satisfy longing for tangible products and services. ### Compact Convenience As individuals look for peace and serenity throughout their busy days, businesses can provide creative products that offer moments of silence and comfort wherever people may be, such as ultra-compact or portable plastic bag alternatives, sofa covers, or lamps that resemble security cameras. ### Rent-a-Friend With individuals too busy, exhausted, or socially inept to make friends, businesses can capitalize on this trend by offering companionship, speech-giving, or singing/dancing services for important events at a cost. ## What the Faux Real trend means for industry ### For Fashion and Accessories The fashion industry can offer luxuries or styles that resemble real animal materials or exotic beach-inspired outfits sans the cost of genuine materials. ### For Interior Design and Home Goods Businesses in this industry can offer distinct design products like perforated homes that blur boundaries between inside and outside or sofa dress covers to transform old pieces of furniture into something modern. ### For Event Planning Services This industry can also take advantage of the trend towards fakeness by renting out friends, relatives, and colleagues for important events with added features like heartfelt speeches or song and dance numbers for an additional cost. ## Trend signals for Faux Real Trend score 4.3 out of 10, from popularity 58%, activity 63%, freshness 8%. - Popularity: 58% - Activity: 63% - Freshness: 8% ## Examples of the Faux Real trend 11 featured examples from Jul 8 to Sep 21, 2009. - [Faux Fur Fashion Lines](https://www.trendhunter.com/trends/rachel-zoes-qvc): Rachel Zoe's QVC Line Won't Make PETA Mad (Category: Celebs) Implication: The faux fur and retro-glam fashion trends create opportunities for innovation in sustainable textiles and vintage clothing manufacturing. - [Modernist Faux Victorian Architecture](https://www.trendhunter.com/trends/the-perforated-house-by-kavellaris-urban-design): The Perforated House by Kavellaris Urban Design (Category: Art & Design) Implication: The Perforated House's unique design elements can be leveraged to create forward-thinking and visually striking architectural projects. - [Fake Landscapes](https://www.trendhunter.com/trends/helmut-smits-clear-blue-sky-billboard): Helmut Smits Creates a Clear Blue Sky Billboard (Category: Marketing) Implication: The rise of portable landscape billboards presents an opportunity for outdoor advertising companies to provide unique and visually appealing advertising solutions. - [Faux Hardcore T-Shirts](https://www.trendhunter.com/trends/bulletproof-vest-t-shirt): The Bulletproof Vest Tee Looks Tough But Won't Protect From a Gun (Category: Fashion) Implication: Fashion retailers can tap into the demand for edgy fashion by offering faux hardcore clothing options. - [Fake Wallet Totes](https://www.trendhunter.com/trends/baggu-bags-eco-friendly): Baggu Bags for the Eco-Friendly Are Ultra Compact (Category: Eco) Implication: Disruptive innovation opportunity: Create and market sustainable materials for bags and other products to cater to the eco-conscious consumer market. - [Fake Animal Scarves](https://www.trendhunter.com/trends/faux-foxy-t-shirt): Faux Foxy T-Shirt Adds Style Without Killing Critters (Category: Fashion) Implication: Can create new products that serve a growing market segment looking for sustainable alternatives to traditional fur clothing. - [Fake Computers](https://www.trendhunter.com/trends/marlies-romberg-materialize-technology-dear-diary-1.0): Marlies Romberg Materializes Technology into ‘Dear Diary 1.0' (Category: Art & Design) Implication: Potential to integrate technology into furniture design, such as embedding computers into tables. - [Faux Sofas](https://www.trendhunter.com/trends/maezm-sofa-dress): Maezm Creates a ‘Sofa-Dress' to Convert Any Chair (Category: Art & Design) Implication: The furniture industry has an opportunity to appeal to new buyers and reduce waste by offering modular, customizable coverings that can refresh and extend the life of existing fur… - [Faux Security Camera Lamps](https://www.trendhunter.com/trends/spoticam-lamp): Spoticam Watches You While You Work (Category: Art & Design) Implication: Opportunity for integrating smart technology and surveillance features into home security systems. - [Paying for Fake Friends](https://www.trendhunter.com/trends/japan-rent-a-friend): Japan Rent-A-Friend Companionship Comes at a Cost (Category: Business) Implication: The personal services industry could benefit from creating a rental service for individuals who are socially isolated and in need of temporary companionship to help improve their… - [Fake Exotic Fashion Shows](https://www.trendhunter.com/trends/boy-by-band-of-outsiders-spring-2010): Boy by Band of Outsiders Spring 2010 Heads to the Beach (Category: Fashion) Implication: Disruptive innovation opportunity: Use technology to revolutionize the way fashion events and exhibitions are organized and presented. ## Recent trend clusters - [Serial Snacking](https://www.trendhunter.com/protrends/serial-snacking) (Lifestyle) - [Calm Monitoring](https://www.trendhunter.com/protrends/calm-monitoring) (Lifestyle) - [Performance Powders](https://www.trendhunter.com/protrends/performance-powders) (Lifestyle) - [Task Beverages](https://www.trendhunter.com/protrends/task-beverages) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Rapid Concussion Screening Headsets](https://www.trendhunter.com/trends/infrared-eye-tracking) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)