# Faux Holidecor Alternative Christmas tree options are novel and eco-friendly. By [Katherinev123](https://www.trendhunter.com/katherine), Contributing Editor | Published Jan 1, 2011, updated Mar 27, 2012 | Category: [Special](https://www.trendhunter.com/pro/category/special-features) Source: Trend Hunter, https://www.trendhunter.com/protrends/faux-holidecor ## Key Figures - Trend score: 4.2/10 - Evidence articles: 6 ## What is the Faux Holidecor trend? **Faux Holidecor:** Having a Christmas tree is an integral part of holiday decorating, but more consumers are looking to eco-friendly and novel alternatives to the living, breathing aboreal. Available today is everything from plastic to cardboard tannenbaums for environmentally friendly celebrating, while at the same time brands are appealing to novelty by creating things like drink barrel trees and toy brick trees, which also serve to cultivate a company's branding and marketing message. ## At a Glance - Evidence: 6 featured examples - Articles from: Nov 18 to Dec 12, 2011 - Published: Jan 1, 2011 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Themes within the Faux Holidecor trend ### Sustainable Holidecor The trend towards sustainable holidecor is disrupting traditional Christmas tree options and creating an opportunity for design companies to develop modern and sustainable alternatives. ### Novelty Trees The demand for novelty Christmas trees is disrupting traditional ideas of what a Christmas tree should look like and creating opportunities for brands to develop unique and creative branding and marketing messages. ### Eco-friendly Holidecor The desire for eco-friendly holidecor is disrupting traditional Christmas tree options and creating an opportunity for companies to capitalize on the trend towards sustainable products. ## What the Faux Holidecor trend means for industry ### For Design industry The trend towards sustainable and novel holidecor options is creating an opportunity for design companies to develop modern and unique Christmas tree alternatives. ### For Marketing industry The trend towards novelty trees is creating opportunities for brands to develop unique and creative branding and marketing messages. ### For Sustainable products industry The trend towards eco-friendly holidecor is creating an opportunity for companies to capitalize on the trend towards sustainable products. ## Trend signals for Faux Holidecor Trend score 4.2 out of 10, from popularity 62%, activity 55%, freshness 8%. - Popularity: 62% - Activity: 55% - Freshness: 8% ## Examples of the Faux Holidecor trend 6 featured examples from Nov 18 to Dec 12, 2011. - [Drink Barrel Arboreals](https://www.trendhunter.com/trends/jack-daniel-s-barrel-tree): Jack Daniel's 'Barrel Tree' is a 26-Foot-Tall Christmas Tree (Category: Marketing) Implication: Disruptive innovation opportunity: Explore new ways to leverage branding and product packaging to captivate consumers in the alcohol and beverage industry. - [Odd Inverted Tannenbaums](https://www.trendhunter.com/trends/cmi-upside-down-christmas-tree): The CMI Upside Down Christmas Tree Turns the Holiday on its Head (Category: Unique) Implication: The home decor industry can capitalize on the trend of inverted Christmas trees by offering unique ornaments and accessories specifically designed for these unconventional display… - [Literal Green Holidecor](https://www.trendhunter.com/trends/jolanta-smidtiene): The Christmas Tree by Jolanta Šmidtienė is Made of Plastic (Category: Art & Design) Implication: The use of recycled materials in holiday decorations can spur innovation in waste management and recycling industries, as well as provide new market opportunities for sustainable… - [Giant Cardboard Tannenbaums](https://www.trendhunter.com/trends/cardboard-christmas-tree): Giles Miller's Carboard Christmas Tree is the World's Largest (Category: Eco) Implication: The sustainable design industry has the potential to create innovative and eco-friendly products using cardboard as a primary material. - [Sleek Sustainable Holidecor](https://www.trendhunter.com/trends/sustainable-christmas-trees): Break from the Past with Sleek and Sustainable Christmas Trees (Category: Art & Design) Implication: Opportunity for design companies to innovate and offer modern, sustainable holiday decorations. - [Toy Brick Trees](https://www.trendhunter.com/trends/lego-christmas-tree): The LEGO Christmas Tree Uses Over 600,000 LEGO Pieces (Category: Life-Stages) Implication: The art and design industry will see an increase in demand for interactive installations that engage audiences in a unique way. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Special - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) All articles: [Special](https://www.trendhunter.com/special)