# Faux Egg Chefs recreate eggs with entirely vegan ingredients. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jun 6, 2018 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/faux-egg ## Key Figures - Trend score: 2.4/10 - Evidence articles: 4 ## What is the Faux Egg trend? **Faux Egg:** Though many food products are now touted as being egg-free, chefs are taking this concept a step further by creating eggs that are free of the protein they're named after. Looking and tasting like real eggs, these artificial food products provide vegan consumers alternatives to the oft-consumed item, and also cater to foodie consumers seeking novelty. ## At a Glance - Evidence: 4 featured examples - Articles from: Apr 21, 2017 to Jun 6, 2018 - Published: Jun 6, 2018 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Faux Egg trend ### Plant-based Egg Alternatives As more consumers opt for plant-based diets, there is a growing demand for eggs made from vegan ingredients, creating opportunities to discover new innovative products. ### Ready-to-use Liquid Egg Replacements Consumers are seeking simpler and easier options for egg replacements in their food, opening opportunities for innovations that cater to this popular demand. ### Innovative Vegan Egg Dishes The increase in demand for plant-based diets is driving innovation in vegan cuisine, especially in finding more innovative ways to create eggs that are made of entirely vegan ingredients. ## What the Faux Egg trend means for industry ### For Food and Beverage Opportunities for food manufacturers and restaurants to explore innovative vegan recipes that include plant-based eggs in their menu. ### For Plant-based Products Plant-based companies can create a new line of products, such as vegan egg substitutes in ready-to-use liquid forms that offer the same versatility and functionality as real eggs. ### For Sustainability Creating plant-based egg substitutes is not only satisfying the demand for vegan food but is also promoting more sustainable and ethical food practices that align with consumer values. ## Workshop question How could your brand recreate one of its products/services to better suit an alternative set of consumers? ## Trend signals for Faux Egg Trend score 2.4 out of 10, from popularity 38%, activity 27%, freshness 8%. - Popularity: 38% - Activity: 27% - Freshness: 8% ## Examples of the Faux Egg trend 4 featured examples from Apr 21, 2017 to Jun 6, 2018. - [Vegan Egg Burgers](https://www.trendhunter.com/trends/egg-burgers): VeganBurg is Debuting Singapore's First Vegan Sunny-Side-Up Egg on a Burger (Category: Lifestyle) Implication: Opportunity for plant-based burger chains to tap into the growing demand for vegan options by introducing unique and flavorful menu items. - [Ready-to-Pour Egg Replacers](https://www.trendhunter.com/trends/egg-replacer): Follow Your Heart's VeganEgg is Now Offered as a Bottled Liquid (Category: Lifestyle) Implication: Food manufacturers can explore possibilities of developing versatile and convenient egg substitutes for consumers looking for plant-based options. - [Vegan Egg Alternatives](https://www.trendhunter.com/trends/vegan-egg): Students from the University of Udine Created a Plant-Based Egg and Yolk (Category: Lifestyle) Implication: Food Science and Technology programs in universities have the potential to shape future food innovations, including plant-based egg substitutes. - [Vegan Deviled Eggs](https://www.trendhunter.com/trends/vegan-deviled-eggs): London's Mao Chow Serves an Innovative, Plant-Based Egg Dish (Category: Lifestyle) Implication: The food and beverage industry should explore the potential for more plant-based options, including egg and meat alternatives. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)