# Fatty Beverage Healthy beverage products contain high-fat ingredients. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Aug 13, 2018 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/fatty-beverage ## Key Figures - Trend score: 5.1/10 - Evidence articles: 7 ## What is the Fatty Beverage trend? **Fatty Beverage:** With the rise of ketogenic diets has come the accommodation of such diets even among beverage brands, offering drinks that are high in fat and nutritious ingredients. These products cater to the niche set of consumers who subscribe to keto, while also appealing with novelty to other demographics for their unusual high-fat nature. ## At a Glance - Evidence: 7 featured examples - Articles from: Mar 24, 2017 to Oct 23, 2019 - Published: Aug 13, 2018 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Curation](https://www.trendhunter.com/megatrend/curation), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Fatty Beverage trend ### Ketogenic Diet The rise of ketogenic diets has led to the creation of beverage products high in fat and nutritious ingredients that facilitate weight loss through ketosis. ### Adaptogenic Supplements Consumers are increasingly interested in adaptogenic herbs and supplements for stress relief and overall health benefits. ### Plant-Based Keto Brands are now offering plant-based alternatives to ketogenic supplements and drinks with higher protein counts and zero added sugars. ## What the Fatty Beverage trend means for industry ### For Food and Beverage The food and beverage industry can capitalize on the increasing demand for keto-friendly options with high-nutrient and fat contents for weight loss. ### For Wellness and Health The wellness and health industry can focus on promoting adaptogenic herbs and supplements for stress relief and other health benefits. ### For Plant-Based Foods The plant-based foods industry can introduce keto-friendly alternatives that are rich in protein with no added sugars for consumers seeking diverse and healthier options to keto supplements and drinks. ## Workshop question How could your brand offer an unexpected element to one of its products/services? ## Trend signals for Fatty Beverage Trend score 5.1 out of 10, from popularity 77%, activity 68%, freshness 9%. - Popularity: 77% - Activity: 68% - Freshness: 9% ## Examples of the Fatty Beverage trend 7 featured examples from Mar 24, 2017 to Oct 23, 2019. - [Adaptogenic Lemon Drinks](https://www.trendhunter.com/trends/lemon-drinks): REBBL's Turmeric Lemon Tart Tastes Like Pie, but is Packed with Benefits (Category: Lifestyle) Implication: The beverage industry can create innovative products with adaptogenic herbs and other functional ingredients to appeal to health-conscious consumers. - [High-Fat Tea Beverages](https://www.trendhunter.com/trends/metabrew): Metabrew's Nut-Buttered Tea is Enriched with Superfoods and MCT Oil (Category: Lifestyle) Implication: The high-fat tea trend creates opportunities for beverage companies to develop new and unique products that cater to health-conscious consumers. - [Ketogenic Nutrition Collections](https://www.trendhunter.com/trends/keto-diet): SlimFast's New Product Line Offers Staples for the Keto Diet (Category: Lifestyle) Implication: The SlimFast Keto product line is a great opportunity to develop a new line of keto-friendly food and beverage options targeting consumers looking for low-carbohydrate alternative… - [Ketosis-Inducing Supplements](https://www.trendhunter.com/trends/metabolic-state): Pruvit's Drink Mix Activates a Metabolic State for Weight Loss (Category: Lifestyle) Implication: The increasing interest in ketosis-related products creates opportunities for the health and wellness industry to develop innovative solutions for weight loss and improved health. - [Indulgent Zero-Sugar Smoothies](https://www.trendhunter.com/trends/zero-sugar-smoothie): Odwalla's Decadent Smoothies are Protein-Packed & Keto-Friendly (Category: Lifestyle) Implication: The health food and beverage industry has an opportunity to innovate with new product lines such as Odwalla's zero-sugar smoothies. - [Decadent Keto Drinks](https://www.trendhunter.com/trends/keto-drink): Koia Keto is a Dessert-Inspired Beverage Line with Flavors Like Cake Batter (Category: Lifestyle) Implication: There is a strong opportunity for food and beverage companies to disrupt the industry with more keto-friendly options that support plant-based, grab-and-go, and indulgent trends. - [High-Fat Supplement Powders](https://www.trendhunter.com/trends/fat-packs): Cave Shake's 'Cave Fat Packs' Help Consumers Make "Fatty Drinks" (Category: Lifestyle) Implication: As consumers embrace full-fat products and seek convenient and healthier options, the food and beverage industry can explore innovative offerings. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)