# Fasting Snack Snacks that help people fast easier are on the rise. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jul 9, 2021 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/fasting-snack ## Key Figures - Trend score: 5.3/10 - Evidence articles: 5 ## What is the Fasting Snack trend? **Fasting Snack:** Fasting is extremely popular for religious, health and mental wellbeing-related purposes, and brands are aiming to make the process easier with snacks that offer the sustenance needed for people to maintain their fasts in a healthy way. ## The consumer insight behind the Fasting Snack trend As consumers' hobbies and rituals become more diverse and personalized, they expect that brands are able to accommodate all the ways in which they need support in maintaining their lifestyles. Brands that are able to target niche markets are more likely to have loyalty from their customers. ## At a Glance - Evidence: 5 featured examples - Articles from: Jun 19, 2019 to Aug 15, 2021 - Published: Jul 9, 2021 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia, Africa ## Themes within the Fasting Snack trend ### Fasting with Food Movement Brands are introducing snacks that offer the sustenance for people to maintain their fasts in a healthy way, opening opportunities for the fasting and nutrition industries to combine forces. ### Keto-Friendly Products in Low-Carb Diets People's increasing interest in low-carb diets and biohacking requires more brands to create keto-friendly products, opening opportunities for the functional food industry to develop innovative products to cater to this demand. ### Plant-Based Options for Niche Diets The popularity of niche diets, such as intermittent fasting, carb-cycling, and ketogenic diets, creates a growing demand for plant-based food options, opening opportunities for the vegan and functional food industries to develop innovative snacks that support these diets. ## What the Fasting Snack trend means for industry ### For Fasting Industry The fasting industry should explore ways to make fasting more achievable for people by introducing fasting-compatible snacks. ### For Functional Food Industry The functional food industry should aim to help people maintain their dietary regimens by creating snacks that support specific diets like ketogenic, low-carb and vegan. ### For Vegan Food Industry The vegan food industry should develop more plant-based snack options that cater to niche diets like intermittent fasting, keto and carb-cycling. ## Workshop question How is your brand personalizing its products/services? ## Trend signals for Fasting Snack Trend score 5.3 out of 10, from popularity 80%, activity 70%, freshness 10%. - Popularity: 80% - Activity: 70% - Freshness: 10% ## Examples of the Fasting Snack trend 5 featured examples from Jun 19, 2019 to Aug 15, 2021. - [Intermittent Fasting Snack Bars](https://www.trendhunter.com/trends/intermittent-fasting-bar): The Fast Bar Intermittent Fasting Bar Keeps the Body Fasting (Category: Marketing) Implication: Companies can capitalize on the popularity of intermittent fasting by creating more healthy and convenient fasting-friendly food options. - [Fasting Nutrition Bars](https://www.trendhunter.com/trends/fast-bar): 'Fast Bar' Nourishes the Body and Keeps Cells in a Fasting State (Category: Lifestyle) Implication: Disruptive innovation opportunity: Introduce new products and formulations that cater to specific dietary needs, such as fasting-friendly nutrition bars. - [Scientifically Formulated Fasting Bars](https://www.trendhunter.com/trends/fast-bars): Fast Bar Boasts New Flavors—Lemon Berry & Blueberry Acai (Category: Marketing) Implication: Developing products that meet dietary restrictions (gluten-free, soy-free, dairy-free) and provide functional benefits (intermittent fasting, plant-based protein) can allow brands… - [Nutrient-Loaded Food Smashes](https://www.trendhunter.com/trends/food-smash): Solvasa’s Fastify is Designed to Fight Stress Eating (Category: Lifestyle) Implication: This trend highlights an opportunity for the functional foods industry to develop products that cater to specific dietary requirements and serve as a healthy snacking alternative… - [Keto-Friendly Functional Cookies](https://www.trendhunter.com/trends/the-cookie-department): The Cookie Department's Keto Cookies Have Just a Gram of Sugar (Category: Lifestyle) Implication: Businesses can capitalize on the growing demand for healthier, low-carb snacks by developing new keto-friendly products for the food and beverage industry. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)