# Fast-Fad Lifestyle The fast fashion model rages on, while impacting other industries. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published May 16, 2017 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/fastfad-lifestyle ## Key Figures - Trend score: 4.5/10 - Evidence articles: 6 ## What is the Fast-Fad Lifestyle trend? **Fast-Fad Lifestyle:** Fast fashion retailers have changed the apparel industry by enabling mid-range spenders to partake in style fads at their peak. In the information age however, aesthetic fads can be observed in other lifestyle categories, with social media elevating them to popularity as ferociously as any fashion fad. As a response, brands in other lifestyle categories are borrowing from the fast fashion model by leading with aesthetic as opposed to quality. This is especially important to consumers who are acutely aware of their personal brand. ## At a Glance - Evidence: 6 featured examples - Articles from: Mar 31, 2016 to Aug 29, 2017 - Published: May 16, 2017 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Instant Entrepreneurship](https://www.trendhunter.com/megatrend/instant-entrepreneurship), [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Themes within the Fast-Fad Lifestyle trend ### Fast Fashion Fads Brands in other lifestyle categories are borrowing from the fast fashion model by leading with aesthetic as opposed to quality, creating a disruptive opportunity to increase consumer demand. ### Snapchat Alternatives With some social media apps banned in certain markets, alternate apps like Snow provide a disruptive opportunity to take over and dominate these untapped markets. ### Unicorn Food Trend Aesthetically pleasing rainbow-colored, unicorn-inspired products are capturing the interests of Millennial consumers and providing a disruptive opportunity to capitalize on their demand for unique and whimsical products. ## What the Fast-Fad Lifestyle trend means for industry ### For Apparel Industry Fast fashion fads have disrupted the traditional quality over quantity approach, making it crucial for brands to consider quality while also leading with aesthetic to meet consumer demand. ### For Social Media Industry With social media apps banned in certain markets, alternate apps like Snow provide a disruptive opportunity to take over and dominate these untapped markets, creating increased competition and innovation in the industry. ### For Retail Wine Industry Affordable and accessible alcohol options like Target's California Roots wine collection are disrupting the traditional high-cost and specialized wine market, creating a disruptive opportunity to provide accessible and affordable options to the average consumer. ## Workshop question How can you be more agile in the face of ever-changing lifestyle fads? ## Trend signals for Fast-Fad Lifestyle Trend score 4.5 out of 10, from popularity 65%, activity 63%, freshness 8%. - Popularity: 65% - Activity: 63% - Freshness: 8% ## Examples of the Fast-Fad Lifestyle trend 6 featured examples from Mar 31, 2016 to Aug 29, 2017. - [Color-Changing Blended Beverages](https://www.trendhunter.com/trends/unicorn-frappucino): The Starbucks Unicorn Frappuccino will be Available for Five Days (Category: Lifestyle) Implication: Companies in the food and beverage industry can leverage the trend of color-changing products to create unique offerings that stand out on social media. - [Rainbow Cosmetic Kits](https://www.trendhunter.com/trends/unicorn-glow): Wet N Wild's 'Unicorn Glow Box' is a Limited Set of Multi-Colored Cosmetics (Category: Fashion) Implication: The launch of Wet N Wild's Unicorn Glow Kit highlights the consumer demand for playful and unique products in the cosmetics industry. - [Blackened Ice Cream Burgers](https://www.trendhunter.com/trends/ice-cream-burger): The Pear Tree Cafe Black Coconut Ice Cream Burger is Darkly Delicious (Category: Lifestyle) Implication: Restaurants can explore the blackened food trend and create visually appealing dishes to enhance their menu offerings. - [Duplicate Lip Kits](https://www.trendhunter.com/trends/lip-kits): This Cosmetic Kit is Inspired by Kylie Jenner's Signature Product (Category: Fashion) Implication: The cosmetics industry has an opportunity to create affordable alternatives to popular and expensive lip kits. - [Instant Messaging Copycats](https://www.trendhunter.com/trends/snapchat-copycat): The Snow App is Asia's Eerily Similar Version of Snapchat (Category: Social Media) Implication: The success and adoption of Snow demonstrates the potential for disruptive innovation in the social media industry through localization and tailored features. - [Affordable Retail Store Wines](https://www.trendhunter.com/trends/california-roots): Target Has Launched a Wine Collection Called California Roots (Category: Lifestyle) Implication: The retail industry gains a new revenue source as the trend of affordable, retailer-branded alcoholic beverages increases in popularity. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)