# Fast Shredded Sandwich QSR brands reach for authenticity with artisanal pulled meat sandwiches. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Jul 6, 2017 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/fast-shredded-sandwich ## Key Figures - Trend score: 2.0/10 - Evidence articles: 5 ## What is the Fast Shredded Sandwich trend? **Fast Shredded Sandwich:** In creating fast food takes on traditional homestyle dishes such as pulled pork and brisket, QSR brands are able to leverage new customer expectations around authenticity by taking culinary inspiration from the slow food movement. This shift highlights the need for QSR brands to reevaluate their product offering through the eyes of wellness-driven consumers their marketing has previously alienated. ## At a Glance - Evidence: 5 featured examples - Articles from: Apr 18, 2016 to Jul 3, 2017 - Published: Jul 6, 2017 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Fast Shredded Sandwich trend ### Authenticity in Fast Food QSR brands continue to add fast food versions of traditional dishes to cater to consumers seeking something more authentic. ### Collaboration with Local Chefs Fast food restaurants can increase their appeal by collaborating with local chefs to offer unique and flavorful dishes. ### Expansion of Menu Offerings Fast food chains are expanding their menus to include more savory offerings as they attempt to cater to consumer demand for more diverse options. ## What the Fast Shredded Sandwich trend means for industry ### For Fast Food Fast food chains need to focus on offering more diverse and authentic options to cater to consumer demand. ### For Food Service Companies that provide food service solutions can work with fast food chains to develop innovative menu items that cater to new consumer demands. ### For Culinary Arts Culinary professionals can work with fast food chains to develop unique and flavorful dishes that cater to growing consumer demand for more diverse options. ## Workshop question How can your product offering better adapt to contemporary customer expectations around authenticity? ## Trend signals for Fast Shredded Sandwich Trend score 2.0 out of 10, from popularity 26%, activity 27%, freshness 8%. - Popularity: 26% - Activity: 27% - Freshness: 8% ## Examples of the Fast Shredded Sandwich trend 5 featured examples from Apr 18, 2016 to Jul 3, 2017. - [Smoky Pull Pork Sandwiches](https://www.trendhunter.com/trends/southwest-pulled-pork): Tim Hortons' New Southwest Pulled Pork is Available as a Wrap or Panini (Category: Lifestyle) Implication: Tim Hortons' expansion into more savory offerings can cause disruption in the fast food industry, catering to lunch and dinner time customers. - [Tandoori Chicken Burgers](https://www.trendhunter.com/trends/pulled-chicken-burger): the Pulled Chicken Burger is the newest dish from McDonald's Hong Kong (Category: Lifestyle) Implication: Fast food chains are expanding their menus to include more unique and trendy options. - [Smoky Pork Belly Sandwiches](https://www.trendhunter.com/trends/pork-belly-sandwiches): Arby's is Now Offering Sandwiches Made with Hickory Smoked Pork Belly (Category: Lifestyle) Implication: Restaurants can seize the opportunity to introduce pork belly sandwiches and experiment with new ingredients to attract customers and create a distinctive dining experience. - [Savory QSR Artisan Sandwiches](https://www.trendhunter.com/trends/bbq-pork-sandwich): The Dairy Queen Kansas City BBQ Pork Sandwich Offers Balanced Flavor (Category: Lifestyle) Implication: QSRs can embrace the trend of artisan-style sandwiches to meet the demand for more sophisticated and flavorful menu options. - [Fiery Pulled Pork Burgers](https://www.trendhunter.com/trends/boss-hog-burger): Red Robin's New BBQ Boss Hog Burger Puts a Spicy Twist on a BBQ Classic (Category: Lifestyle) Implication: Innovative burger concepts like Red Robin's BBQ Boss Hog burger can help fast food restaurants stand out and attract customers. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)