# Manufactured Fresh On-the-go cuisine evolves to satisfy consumer demand for quick, healthy choices. By [Michael Hemsworth](https://www.trendhunter.com/Michael.Hemsworth), Contributing Researcher | Published Apr 16, 2014 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/fast-fresh-food ## Key Figures - Trend score: 3.2/10 - Evidence articles: 6 ## What is the Manufactured Fresh trend? **Manufactured Fresh:** Moving beyond existing options for the health-conscious or vegetarian consumer, brands are satisfying a desire for healthy, organic meals with recipes designed to be eaten on-the-go. Catering to the office community with limited time to choose wisely, the options help to evolve notoriously unhealthy eateries as more in touch with customer concerns for healthier lifestyle choices. ## At a Glance - Evidence: 6 featured examples - Articles from: Feb 21, 2013 to Aug 15, 2015 - Published: Apr 16, 2014 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Themes within the Manufactured Fresh trend ### On-the-go health food Brands are increasingly offering healthy, organic meals designed to be eaten on-the-go for consumers with limited time to choose wisely. ### Transparent packaging Packaging that clearly displays the healthy ingredients, along with a color-coded nutritional label and calories, is being developed to make it easier for people to see what they are buying. ### Healthful food delivery Companies are delivering freshly-prepared, wholesome meals, complete with motivational sayings and clear instructions for heating, to customers' doorsteps, making healthful meal preparation much easier. ## What the Manufactured Fresh trend means for industry ### For Food and Beverage With the increasing demand for on-the-go health food, food and beverage businesses have an opportunity to branch out into the healthy meal market, offering quick and convenient options to health-conscious consumers. ### For Packaging Design Transparent packaging design with clear nutritional information and bold labeling can be a disruptor in the food packaging industry, helping consumers make healthier choices and promoting brands on shelves. ### For Delivery Services Delivery companies have an opportunity to capture the health and wellness market with freshly-prepared, wholesome meals that can be delivered right to consumers' doorsteps, making meal planning easier for busy people. ## Trend signals for Manufactured Fresh Trend score 3.2 out of 10, from popularity 44%, activity 43%, freshness 8%. - Popularity: 44% - Activity: 43% - Freshness: 8% ## Examples of the Manufactured Fresh trend 6 featured examples from Feb 21, 2013 to Aug 15, 2015. - [Pop-Up Salad Bars](https://www.trendhunter.com/trends/salad-bar): Subway's Outdoor Salad Bar Encourages Healthy Eating on the Street (Category: Marketing) Implication: Disruptive innovation opportunity: Fast food chains can incorporate more healthy options into their menus and experiment with pop-up food bars. - [Upscale Corner Store Packaging](https://www.trendhunter.com/trends/fast-food-packaging): This 7-Eleven Fast Food Packaging Gets a Typographic Treatment (Category: Lifestyle) Implication: The trend of minimal fast food packaging creates opportunities for the food packaging industry to create more sustainable and visually appealing packaging solutions. - [Healthy Prepared Meals](https://www.trendhunter.com/trends/freshly-food-delivery): Meal Preparation is Taken Care of with a Freshly Food Delivery (Category: Lifestyle) Implication: The Freshly food delivery system is disrupting the traditional food delivery industry by introducing pre-prepared meals with health-conscious packaging and labeling. - [Healthy Fast-Food Deliveries](https://www.trendhunter.com/trends/spoonrocket): Spoonrockets Deliveries Healthy and Organic Meals Within 10 Minutes (Category: Lifestyle) Implication: Food delivery services need to adapt to provide healthier options and faster delivery times to meet consumer demands. - [Chef-Prepped Frozen Meals](https://www.trendhunter.com/trends/frozen-food-meal): Dinner for N's Frozen Food Meals are Like Having a Chef of Your Own (Category: Lifestyle) Implication: Opportunity for food manufacturers to expand their product lines to include chef-prepped frozen meals. - [Healthful Fast Food Options](https://www.trendhunter.com/trends/mcdonalds-breakfast-menu): A McDonald's Menu Option in Turkey Includes Sliced Veggies and Feta (Category: Lifestyle) Implication: Fast food chains are exploring new ways to attract health-conscious consumers without sacrificing taste. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)