# Fast Food Revamp Traditional fast food brands undergo redesigns to introduce health prioritization. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Oct 18, 2017 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/fast-food-revamp ## Key Figures - Trend score: 3.5/10 - Evidence articles: 4 ## What is the Fast Food Revamp trend? **Fast Food Revamp:** Traditional fast food brands have undergone significant rebranding initiatives in recent years, with a major one being redesigning stores to offer an enhanced illusion of health. Working with more contemporary design elements, including neutral colors and minimalist aesthetics, these brands are diverging from the stark and gaudy store designs they have historically presented to consumers. By repositioning brand identity through art and design, these fast food chains are able to create more positive associations in consumers' minds, and give more credibility to their initiatives that promote "healthy" menu items. ## At a Glance - Evidence: 4 featured examples - Articles from: Jan 6, 2018 to Jan 6, 2020 - Published: Oct 18, 2017 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Experience](https://www.trendhunter.com/megatrend/experience), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Fast Food Revamp trend ### Health-focused Fast Food Menus Traditional fast food brands are rebranding to offer healthier menu options with nutrient-dense superfoods, plant-based proteins. ### Wellness-centric QSR Headquarters QSR brands are creating environments that reflect rising consumer consciousness about health such as through the inclusion of green live walls and forest canopies. ### Resolution-inspired QSR Promotions QSRs are offering cost-effective deals for the New Year, promoting healthier menu options like subs with more servings of vegetables. ## What the Fast Food Revamp trend means for industry ### For Fast Food Restaurants Fast food brands are rebranding and redesigning to reflect modern consumer values around healthy meal options and ingredients. ### For QSR Headquarters Design Designers are creating more wellness-inspired QSR environments, using sensory branding elements like green live walls and forest canopies. ### For Marketing and Promotions QSR marketing and promotions are capitalizing on New Year's resolutions and promoting healthier meal options to meet evolving consumer preferences. ## Workshop question How can your company employ design to create more positive associations (from the consumer perspective) with its brand identity? ## Trend signals for Fast Food Revamp Trend score 3.5 out of 10, from popularity 57%, activity 40%, freshness 9%. - Popularity: 57% - Activity: 40% - Freshness: 9% ## Examples of the Fast Food Revamp trend 4 featured examples from Jan 6, 2018 to Jan 6, 2020. - [Wellness-Inspired QSR HQs](https://www.trendhunter.com/trends/mcdonalds-hq): Mcdonald's HQ in Chicago Takes Cues from Rising Consumer Consciousness (Category: Art & Design) Implication: Fast food industry leaders are implementing wellness-focused design elements to remain competitive in the growing market for health-focused products and services. - [Meat-Free Fast Food Burgers](https://www.trendhunter.com/trends/mcdonalds-plt): The McDonald's P.L.T. is a Plant-Based Burger Made with Beyond Meat (Category: Lifestyle) Implication: The food and beverage industry can capitalize on the plant-based burger trend by developing and marketing innovative, meat-free products. - [Health-Focused Entrée Menus](https://www.trendhunter.com/trends/tgi-fridays-betterforyou-menu): TGI Fridays' Better for You Menu Has a Meatless Burger and Superfoods (Category: Lifestyle) Implication: The restaurant industry can benefit from incorporating health-focused entrée menus to cater to the increasing demand for nutritious and plant-based options. - [Resolution-Focused QSR Promotions](https://www.trendhunter.com/trends/subway-fresh-values-promotion): The Subway Fresh Values Promotion is Here for the New Year (Category: Business) Implication: Disruptive innovation opportunity: Implementing technology-driven ordering systems to streamline the fast food experience. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)