# Fast Flavor Diffusion QSRs seek to stay top of mind with packaged grocery store offerings. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Jun 1, 2017 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/fast-flavor-diffusion ## Key Figures - Trend score: 3.3/10 - Evidence articles: 5 ## What is the Fast Flavor Diffusion trend? **Fast Flavor Diffusion:** In an effort to win over hard to reach consumers and extend themselves as lifestyle brands to fans, quick service restaurant brands are launching packaged versions of fan favorite flavors making them available and visible in food retail spaces. This shift highlights the opportunity for all brands to expand their presence in consumers' lives by catering to new desires, such as that of replicating familiar experiences such as fast food indulgence at home. ## At a Glance - Evidence: 5 featured examples - Articles from: Jul 15, 2016 to May 27, 2017 - Published: Jun 1, 2017 - Patterns: [Reduction](https://www.trendhunter.com/pattern/reduction), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Fast Flavor Diffusion trend ### Fast Food Grocery Store Offerings QSRs are launching packaged versions of fan favorite flavors making them available and visible in food retail spaces, opening up the opportunity for all brands to expand their presence in consumers' lives by catering to new desires. ### Fast Food Packaged Sauces and Spreads Chains such as KFC and Krispy Kreme are venturing into the packaged goods market and selling pre-packaged products with flavors such as Honey Maple sauce and Caramel Macchiato coffee spread, indicating a great demand for these products and an opportunity for other chains to do the same. ### Food Collections Chains such as Pizza Nova are now offering collections of food items that are related to pizza and other popular Italian foods, providing consumers with flavorful and easily accessible pizza-making products, suggesting the possibility of other restaurants creating their own collections for consumers. ## What the Fast Flavor Diffusion trend means for industry ### For Fast Food/Retail Industry Fast food chains are venturing into the retail industry by offering packaged products to be sold as retail items in grocery and convenience stores. ### For Packaged Goods Industry Fast food chains are selling pre-packaged products such as sauces and spreads, indicating a great demand for these products and an opportunity for other companies to enter the market. ### For Food Product Industry Chains such as Pizza Nova are offering collections of food items that are related to pizza and other popular Italian foods, suggesting the possibility of other restaurants creating their own collections for consumers and opening up new opportunities in the food product industry. ## Workshop question What adjacent industry can your brand tap into in order to stay top of mind for your consumers? ## Trend signals for Fast Flavor Diffusion Trend score 3.3 out of 10, from popularity 56%, activity 34%, freshness 8%. - Popularity: 56% - Activity: 34% - Freshness: 8% ## Examples of the Fast Flavor Diffusion trend 5 featured examples from Jul 15, 2016 to May 27, 2017. - [Chicken Sauce-Flavored Chips](https://www.trendhunter.com/trends/swiss-chalet-sauce): The New Lay's Potato Chips Feature the Taste of Swiss Chalet Sauce (Category: Lifestyle) Implication: Snack food companies can capitalize on unique flavor profiles to attract and engage consumers. - [Fast Food Sandwich Sauces](https://www.trendhunter.com/trends/bottled-sauce): McDonald's Canada is Set to Launch Bottled Sauces in Spring (Category: Lifestyle) Implication: Fast food chains can explore opportunities in the packaged goods market by offering their popular sauces for retail sale. - [Pizza Chain Food Collections](https://www.trendhunter.com/trends/pizza-nova): Pizza Nova Now Offers Its Own Range of Pizza-Related Foods (Category: Lifestyle) Implication: Food retail and distribution companies can offer a range of products that promote home cooking. - [Bottled Fast Food Sauces](https://www.trendhunter.com/trends/fast-food-sauce): KFC is Now Selling Its Honey Maple Sauce by the Bottle (Category: Lifestyle) Implication: Bottling signature sauces and offering them for retail sale can provide a new revenue stream for fast food chains. - [Caffeinated Hazelnut Spreads](https://www.trendhunter.com/trends/coffee-spread): Krispy Kreme's Caramel Macchiato Coffee Spread Includes Real Coffee (Category: Lifestyle) Implication: Food industry companies can look into creating innovative products such as caffeinated spreads to appeal to consumers' changing tastes. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)