# Fast Customization Fast fashion and food brands adopt customizable elements into their models. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Mar 19, 2019 | Category: [Business](https://www.trendhunter.com/pro/category/business-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/fast-customization ## Key Figures - Trend score: 5.2/10 - Evidence articles: 4 ## What is the Fast Customization trend? **Fast Customization:** The fast food and fashion business models typically rely on producing as much as possible to cater to as many as possible, but some brands within these spaces are branching out to offer customized products and food items. These add-ons allow for such brands to better connect to individual consumers, in the face of backlash that points out their unhealthy or environmentally harmful impact. ## At a Glance - Evidence: 4 featured examples - Articles from: May 11, 2018 to Mar 16, 2019 - Published: Mar 19, 2019 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Experience](https://www.trendhunter.com/megatrend/experience), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Fast Customization trend ### Customization Brands are offering customizable options for fast food and fashion to better connect with individual consumers. ### Community Engagement Sports brands and retailers are creating community spaces and offering training sessions, workshops, and Q&A sessions for athletes and enthusiasts. ### DIY Events Brands are organizing in-store DIY events and inviting customers to participate in the production process and learn more about the brand. ## What the Fast Customization trend means for industry ### For Fast Food Fast food brands are embracing customization to offer personalized options for their consumers, creating a deeper connection with them. ### For Fashion Fashion brands are introducing in-store customization options for denim clothing, allowing customers to embroider and personalize their favorite pieces. ### For Sports Retail Sports goods retailers are expanding their spaces by creating community areas and offering training sessions, workshops, and Q&A sessions for athletes and enthusiasts. ## Workshop question Conceptualize a customizable add-on for your customers. ## Trend signals for Fast Customization Trend score 5.2 out of 10, from popularity 83%, activity 66%, freshness 8%. - Popularity: 83% - Activity: 66% - Freshness: 8% ## Examples of the Fast Customization trend 4 featured examples from May 11, 2018 to Mar 16, 2019. - [Denim Customization Pop-Ups](https://www.trendhunter.com/trends/denim-customization): 'Zara Edited' Lets Customers Embroider Their Name on Denim Clothing (Category: Business) Implication: The fashion retail industry has the opportunity to engage customers with new, unique in-store experiences by offering customization services that are not available online. - [Community-Enhancing Sports Goods Retailers](https://www.trendhunter.com/trends/nike-dubai): Nike Dubai Expands to Favor Community & Customization (Category: Business) Implication: Nike Dubai's approach to customization, community-building and in-store experience are trends that can disrupt the sports goods retail industry globally. - [Social Media Burger Personalization](https://www.trendhunter.com/trends/customize-your-own-burger): Burger King Lets You Customize Your Own Burger Via Instagram (Category: Marketing) Implication: The fast food industry can use social media and technology to offer personalized meal options and innovative, customer-focused promotions that resonate with consumers. - [DIY Chicken-Cooking Events](https://www.trendhunter.com/trends/kfc-open-kitchen): KFC 'Open Kitchen' Invites Customers to Make Their Own Burger (Category: Marketing) Implication: Fast food restaurants can offer behind-the-scenes experiences to give customers a greater appreciation for their food. ## Recent trend clusters - [Assisted Conversion](https://www.trendhunter.com/protrends/ai-assisted-checkout) (Business) - [Occasion Commerce](https://www.trendhunter.com/protrends/occasion-commerce) (Business) - [Autonomous Merchandising](https://www.trendhunter.com/protrends/autonomous-merchandising) (Business) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) ## Trending in Business - [Performance-Based Creator Ads](https://www.trendhunter.com/trends/creator-ad-platforms) - [MIami Pop-Culture Shirts](https://www.trendhunter.com/trends/miami-pop-culture-shirts) - [Natural Deodorant Expansions](https://www.trendhunter.com/trends/target-beauty-studios) - [Mini Beauty Stores](https://www.trendhunter.com/trends/little-luxuries-store) All articles: [Business](https://www.trendhunter.com/business)