# Fashionizing Rebranding ordinary products to appeal to fashion-focused consumers. By [Katherinev123](https://www.trendhunter.com/katherine), Contributing Editor | Published Jan 26, 2012, updated Mar 27, 2012 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/fashionizing ## Key Figures - Trend score: 4.5/10 - Evidence articles: 6 ## What is the Fashionizing trend? **Fashionizing:** There are just some things that people don't expect to be fashionable -- like soft drinks and razors, for example. But that doesn't mean brands won't get consumer attention when it recreates or markets these ordinary products with a fashionable twist. A lot more people, both men and women, are interested in style these days, and turning a simple item into a stylish one stands to make it more appealing, especially when your target is a younger, hipper audience. ## At a Glance - Evidence: 6 featured examples - Articles from: Mar 28, 2011 to Jan 20, 2012 - Published: Jan 26, 2012 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Experience](https://www.trendhunter.com/megatrend/experience), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Themes within the Fashionizing trend ### Fashionizing ordinary products As more people prioritize style, brands stand to gain consumer attention by marketing ordinary products with a fashionable twist. ### Collaborations between fashion and consumer industries Brands have the opportunity to create cross-industry collaborations and co-branded products in order to reach new audiences. ### Targeting younger, hipper audience Brands that create products and ad campaigns tailored to younger, style-conscious consumers stand to gain market share in these demographics. ## What the Fashionizing trend means for industry ### For Packaging Design The design and packaging industry can take inspiration from fashion trends and incorporate them into ordinary products to create a unique and trendy consumer experience. ### For Fashion and Beauty Retail Retailers in the fashion and beauty industries can collaborate with consumer product brands to create co-branded products and cross-promote each other's offerings. ### For Male Grooming Brands that create innovative grooming tools designed to meet the specific needs of style-conscious men can stand out in a market traditionally focused on function over form. ## Trend signals for Fashionizing Trend score 4.5 out of 10, from popularity 78%, activity 48%, freshness 8%. - Popularity: 78% - Activity: 48% - Freshness: 8% ## Examples of the Fashionizing trend 6 featured examples from Mar 28, 2011 to Jan 20, 2012. - [Couture Cola Campaigns](https://www.trendhunter.com/trends/karl-lagerfeld-diet-coke): The Karl Lagerfeld Diet Coke 2011 Campaign is Pretty in Pink (Category: Celebs) Implication: Beverage companies can partner with fashion designers to create designer bottles and differentiate their products in the market. - [Posh Pop Packaging](https://www.trendhunter.com/trends/diet-coke-get-glam): The Diet Coke Get Glam Campaign is in Collaboration With Benefit Cosmetics (Category: Marketing) Implication: Opportunity for companies to innovate and create fashionable and visually appealing designs for beverage packaging. - [Fashionable Feminine Hygiene](https://www.trendhunter.com/trends/u-by-kotex-limited-edition-designer-series): U by Kotex Limited Edition Designer Series Offers Stylish Protection (Category: Life-Stages) Implication: Opportunity for brands to differentiate themselves in the feminine hygiene market by offering fashionable and stylish designs. - [Couture Icon Cola Bottles](https://www.trendhunter.com/trends/karl-lagerfeld-diet-coke-bottles): Karl Lagerfeld Diet Coke Bottles Add Fashionable Flair to Soft Drinks (Category: Fashion) Implication: The fashion design industry can leverage limited edition collaborations with beverage brands to create exclusive, collectible fashion items. - [Dapper Grooming Campaigns](https://www.trendhunter.com/trends/gillette-fusion-proglide-styler): Three Stylish Stars to Represent the Gillette Fusion ProGlide Styler (Category: Marketing) Implication: Disruption in the male grooming industry with innovative grooming tools and celebrity endorsements. - [Haute Couture Water Vessels](https://www.trendhunter.com/trends/courreges-limited-edition-evian-bottle): The Courreges Limited Edition Evian Bottle is Stylishly Vivacious (Category: Eco) Implication: Opportunity for beverage packaging companies to innovate by creating eco-friendly and stylish packaging solutions for bottled water. ## Recent trend clusters - [Formula Specialization](https://www.trendhunter.com/protrends/formula-specialization) (Fashion) - [Dessert Pour](https://www.trendhunter.com/protrends/liquid-treats1) (Lifestyle) - [Power Modularity](https://www.trendhunter.com/protrends/power-modularity) (Eco) - [Smart Utility](https://www.trendhunter.com/protrends/smart-utility) (Autos) ## Trending in Marketing - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Marketing](https://www.trendhunter.com/marketing)