# Fashionable Safety Safety and medical alert products come in high fashion designs. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Nov 13, 2019 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/fashionable-safety ## Key Figures - Trend score: 5.3/10 - Evidence articles: 5 ## What is the Fashionable Safety trend? **Fashionable Safety:** Medical and safety alert wearables have long been useful for those who require them, however they've frequently lacked in areas related to design and aesthetics. Now, alert wearables are offered in sleek, fashion-forward designs that those who need them can feel more comfortable wearing on a daily basis. ## The consumer insight behind the Fashionable Safety trend Smart technology is now seen by consumers as something that enhances their day-to-day routines, rather than simply being a necessity for entertainment or work purposes. The advancement of wearable tech has made it so that consumers no longer have to sacrifice convenience or design for function–they now expect that the brands they're loyal to effortlessly merge these three components into their devices. ## At a Glance - Evidence: 5 featured examples - Articles from: Jun 11, 2018 to Feb 5, 2021 - Published: Nov 13, 2019 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Fashionable Safety trend ### Fashionable Safety Wearables Medical and safety alert wearables now offered in sleek, fashion-forward designs that merge convenience, design, and function into their devices ### Discreet Personal Safety Devices Personal safety devices that are quick, discreet, and provide options for hands-free functionalities and multiple functions ### Connected Health-Tracking Wearables Healthcare management becomes digitized with wearables that continuously monitor patients via built-in sensors for better care and control ## What the Fashionable Safety trend means for industry ### For Fashion and Wearable Technology Opportunities for merging fashion with technology to create safety wearables that are both functional and stylish ### For Personal Safety Industry Opportunities for creating personal safety devices that offer multiple functionalities, discreetness, and quick actions without needing a phone ### For Connected Health Industry Opportunities to digitize healthcare management with connected health-tracking wearables that provide better care and control for patients ## Workshop question How could your brand better prioritize both aesthetic and function? ## Trend signals for Fashionable Safety Trend score 5.3 out of 10, from popularity 82%, activity 66%, freshness 9%. - Popularity: 82% - Activity: 66% - Freshness: 9% ## Examples of the Fashionable Safety trend 5 featured examples from Jun 11, 2018 to Feb 5, 2021. - [Medical Alert Pendants](https://www.trendhunter.com/trends/medical-alert-pendant): Medical Guardian's Limitless Icons Collection Supports Stylish Senior Women (Category: Lifestyle) Implication: The Personal Emergency Response Systems (PERS) industry benefits from the introduction of new fashion-forward pieces that may appeal to markets that were previously untapped. - [Haute Safety Wearables](https://www.trendhunter.com/trends/wearable-safety-jewelry): The HittecH Wearable Safety Jewelry Sends Out an SOS When in Danger (Category: Tech) Implication: Create disruptive innovation in the consumer electronics industry by developing wearable safety devices with advanced features. - [Safety-Focused Smart Jewelry](https://www.trendhunter.com/trends/safer-pro-smart-jewelry): The 'Safer Pro' Jewelry Lets Users Send Alerts to Well-Wishers (Category: Fashion) Implication: Disruptive innovation opportunity: Infusing smart technology into jewelry and accessories to merge fashion with functionality. - [Connected Health-Tracking Rings](https://www.trendhunter.com/trends/oxygem): The Conceptual 'Oxygem' Detects Low Blood Oxygen Levels (Category: Tech) Implication: The rise of connected health-tracking ring devices like the Oxygem ring present a disruptive innovation opportunity for healthcare technology companies. - [Fast-Acting Safety Bracelets](https://www.trendhunter.com/trends/personal-safety-device1): Flare is a Personal Safety Device That's Quick and Discreet (Category: Tech) Implication: Opportunities for companies to develop innovative personal safety devices with quick and discreet functionalities. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)