# Fashionable QSR Fast food brand extensions move beyond edibles into the apparel sector. By [Jordy E](https://www.trendhunter.com/JordyEleni) | Published Aug 25, 2015 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/fashionable-qsr ## Key Figures - Trend score: 3.6/10 - Evidence articles: 4 ## What is the Fashionable QSR trend? **Fashionable QSR:** Devotion to QSR establishments is extensive and, as such, players in this industry are entering new markets with forays into the fashion world. The merger of style with food comes of broader attempts to intermingle typically separated industries. As new co-branding ventures emerge, consumers will be enticed by an appealing sense of novelty. ## At a Glance - Evidence: 4 featured examples - Articles from: Mar 25, 2015 to Nov 15, 2016 - Published: Aug 25, 2015 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Tribalism](https://www.trendhunter.com/megatrend/tribalism) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, South America, Europe, Asia ## Themes within the Fashionable QSR trend ### Co-Branding Ventures The merging of style with food comes from broader attempts to intermingle typically separated industries, leading to new co-branding ventures that will entice consumers with an appealing sense of novelty. ### Fast Food Branded Fashion Fast food franchises and QSR establishments moving beyond edibles to incorporate clothing and merchandise creates opportunities for new fashion trends to emerge in the retail space. ### Charitable Food Fashion Collaborations between fast food chains and fashion designers or retailers that donate their sales to charitable causes present disruption opportunities for more socially conscious fashion and retail businesses. ## What the Fashionable QSR trend means for industry ### For Fast Food/QSR Industry Fast food chains and QSR establishments entering the fashion and retail space represents a trend that is creating disruption opportunities within the industry itself. ### For Fashion Industry The merging of fast food and fashion is creating disruption opportunities within the fashion and retail industry, particularly in terms of co-branded ventures and novelty merchandise. ### For Charitable Industry The trend of collaborations between fast food chains and fashion designers or retailers that donate their sales to charitable causes presents disruption opportunities within the charitable industry for more unique partnerships. ## Workshop question If you could expand your product offerings, what would you sell? What about if you collaborated with another brand? ## Trend signals for Fashionable QSR Trend score 3.6 out of 10, from popularity 40%, activity 60%, freshness 8%. - Popularity: 40% - Activity: 60% - Freshness: 8% ## Examples of the Fashionable QSR trend 4 featured examples from Mar 25, 2015 to Nov 15, 2016. - [Mexican Restaurant Clothing Retailers](https://www.trendhunter.com/trends/taco-bell-taco-shop): The 'Taco Bell Taco Shop' Offers Merchandise from the QSR (Category: Fashion) Implication: Fast food chains looking to diversify revenue streams by entering the retail market. - [Fast Food Fashion](https://www.trendhunter.com/trends/big-mac-product): McDonald's Releases a Big Mac Product Line for Die-Hard Fans (Category: Lifestyle) Implication: The fast food industry is exploring new avenues to enhance brand loyalty and create additional revenue streams through merchandise sales. - [Restaurant-Influenced Sneakers](https://www.trendhunter.com/trends/supreme-x): The Supreme x White Castle x Vans Collection is Fast Food Fashion (Category: Fashion) Implication: Fast food chains can collaborate with fashion brands to create unique products that appeal to consumers interested in both food and fashion. - [Charitable Fast Food Fashion](https://www.trendhunter.com/trends/mcdonalds-australia-and-emma-mulholland): McDonald's Australia and Emma Mulholland Collaborate on a New Range (Category: Fashion) Implication: The fast food industry could explore collaborations with fashion designers to create limited edition clothing and merchandise lines as a new revenue stream and brand promotion str… ## Recent trend clusters - [Seasonal Storytelling](https://www.trendhunter.com/protrends/seasonal-storytelling) (Fashion) - [Palatable Science](https://www.trendhunter.com/protrends/toothpaste-ingredient-innovation) (Fashion) - [Artifact Styling](https://www.trendhunter.com/protrends/themed-watch-design) (Fashion) - [Ease Footwear](https://www.trendhunter.com/protrends/ease-footwear) (Fashion) ## Trending in Fashion - [Weatherproof Mid-Top Sneakers](https://www.trendhunter.com/trends/weatherproof-mid-top-sneakers) - [Football Throwback Sneakers](https://www.trendhunter.com/trends/football-throwback-sneakers) - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fragrant Body Care Ranges](https://www.trendhunter.com/trends/summer-fridays-body-collection1) All articles: [Fashion](https://www.trendhunter.com/fashion)