# Fashionable Functionality Materials for active lifestyles become a mainstay in the industry. By [Michael Hemsworth](https://www.trendhunter.com/Michael.Hemsworth), Contributing Researcher | Published Dec 19, 2014 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/fashionable-functionality ## Key Figures - Trend score: 4.4/10 - Evidence articles: 6 ## What is the Fashionable Functionality trend? **Fashionable Functionality:** Brands are changing the game with multi-functional garments made with fabrics typically designed specifically for active lifestyles. Utilizing natural and synthetic fibers, and offering comfort in garments where it wasn't previously a priority, these innovations satisfy a need for versatile goods with health and lifestyle in mind. ## At a Glance - Evidence: 6 featured examples - Articles from: Sep 24, 2013 to Nov 27, 2014 - Published: Dec 19, 2014 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Themes within the Fashionable Functionality trend ### Fashionable Functionality Garments made with fabrics typically designed for active lifestyles and comfort in garments satisfy a need for versatile goods with health and lifestyle in mind. ### Multi-Purpose Apparel Athletic wear technology merged with traditional dress, cycling and work wear to provide practical multi-functional clothing staples that suit various lifestyles and occasions. ### Smart Wearables Monitoring of biological and physiological information is incorporated in sportswear garments for data analysis, creating further opportunities to innovate in advanced wearable technology. ## What the Fashionable Functionality trend means for industry ### For Fashion and Clothing By merging athletic garment technology with traditional clothing apparel, brands can innovate all genres of clothing offering customers multi-purpose, style-forward wardrobe staples. ### For Fitness & health tech Smart wearables for sportswear apparel offer innovative ways to monitor physiological information, presenting health professionals with an opportunity to create further advanced wearable technology. ### For Sustainable product manufacturing Companies are fusing environmentally friendly production practices with socially conscious business models, creating all American products with little environmental impact and stimulating consumer demand for ethically sourced clothing. ## Trend signals for Fashionable Functionality Trend score 4.4 out of 10, from popularity 67%, activity 57%, freshness 8%. - Popularity: 67% - Activity: 57% - Freshness: 8% ## Examples of the Fashionable Functionality trend 6 featured examples from Sep 24, 2013 to Nov 27, 2014. - [Sophisticated Cycling Apparel](https://www.trendhunter.com/trends/lunis-apollo-pants): The LUNIS Apollo Pants Marry Fashion with Rugged Versatility (Category: Lifestyle) Implication: The sportswear and activewear industry can explore incorporating fashion-forward designs without compromising on performance and functionality. - [Day-to-Night Workout Apparel](https://www.trendhunter.com/trends/lululemon-workout-clothes): Lululemon Workout Clothes Release a Line Appropriate for Happy Hour (Category: Fashion) Implication: Companies in the activewear industry can capitalize on the trend of versatile day-to-night workout apparel. - [Bike-Friendly Officewear](https://www.trendhunter.com/trends/commuter-suit): The Commuter Suit by Parker Dusseau Focuses on Movement (Category: Fashion) Implication: Opportunity for disruption: Innovating within the fashion industry to meet the changing needs of bike commuters, offering stylish and functional clothing options. - [Athlete-Inspired Dress Shirts](https://www.trendhunter.com/trends/mizzenmain-by-kevin-lavelle): Mizzen+Main by Kevin Lavelle Guards Against Pit Stains and Wrinkles (Category: Fashion) Implication: Incorporating active wear technology into dress shirts presents a disruptive innovation opportunity in the fashion and apparel industry, providing consumers with more comfortable… - [Bison Wool Socks](https://www.trendhunter.com/trends/ultimate-american-sock): The Ultimate American Sock Uses Soft & Durable Bison Down (Category: Fashion) Implication: Opportunity for apparel brands to create high-quality, eco-friendly products using innovative materials like bison down and merino wool. - [Workout-Monitoring Sportswear](https://www.trendhunter.com/trends/polo-tech-shirt): The Ralph Lauren Polo Tech Shirt Monitors Physiological Info (Category: Lifestyle) Implication: Manufacturers of sportswear can leverage the use of technology and data analytics to develop innovative and smart sportswear products that meet the needs of customers. ## Recent trend clusters - 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