# Fashionable Filtration Air purifiers get a design-focused rebuild to satisfy all needs. By [Michael Hemsworth](https://www.trendhunter.com/Michael.Hemsworth), Contributing Researcher | Published May 5, 2014 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/fashionable-aeration ## Key Figures - Trend score: 2.8/10 - Evidence articles: 6 ## What is the Fashionable Filtration trend? **Fashionable Filtration:** The social status surrounding health consciousness has evolved to a point where things that improve health must also serve as status symbols for all senses. As such, air purifiers that resemble art as opposed to functioning pieces of equipment are augmenting the industry to be satisfying for consumers that demand health, but also that want to flaunt prestige. ## At a Glance - Evidence: 6 featured examples - Articles from: May 8, 2013 to Feb 14, 2014 - Published: May 5, 2014 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Fashionable Filtration trend ### Status Symbol Health Accessories Health-conscious consumers are demanding products that improve health while also serving as status symbols. ### Eco-Friendly Air Purifiers The air purification industry is using renewable energy and eco-friendly processes to appeal to environmentally conscious consumers. ### Multi-Functional Air Purifiers Designers are creating air purifiers that perform multiple tasks, such as aromatizing, lighting, and separating space. ## What the Fashionable Filtration trend means for industry ### For Home Appliances Home appliance businesses can create and market aesthetically pleasing air purifiers with eco-friendly features. ### For Fashion Accessories Fashion accessory companies can create air purifiers that double as necklaces and bracelets, serving as both functional and fashionable pieces. ### For Architecture and Design Architecture and design firms can incorporate air purifying elements into their designs to improve interior environments. ### For Renewable Energy Renewable energy companies can target the air purification industry and offer solutions that reduce the dependence on traditional power sources. ## Trend signals for Fashionable Filtration Trend score 2.8 out of 10, from popularity 41%, activity 36%, freshness 8%. - Popularity: 41% - Activity: 36% - Freshness: 8% ## Examples of the Fashionable Filtration trend 6 featured examples from May 8, 2013 to Feb 14, 2014. - [Optimized Blind Air Filters](https://www.trendhunter.com/trends/the-window-air-purifier): The Window Air Purifier Works with Existing Architectural Ventilation (Category: Eco) Implication: The home improvement industry can leverage the demand for custom-fit window air purifiers to provide enhanced indoor air quality solutions. - [Air-Purifying Partitions](https://www.trendhunter.com/trends/electrolux-parinna): The Electrolux Parinna Improves Many Aspects of Interior Environments (Category: Art & Design) Implication: The incorporation of multi-functional features in furnishings and décor could be an opportunity for interior designers to offer unique solutions for clients. - [Raindrop Air Purifiers](https://www.trendhunter.com/trends/dropair): The DropAir Filtration System Improves the Quality of Interior Environments (Category: Eco) Implication: The home appliance industry can benefit from incorporating eco-friendly technology and aesthetically pleasing design features into their air purifier offerings. - [Sleek Air-Purifying Collars](https://www.trendhunter.com/trends/collar-air-purifier): The 'OZ-1' is a Collar Air Purifier That Cleans the Air You Breath (Category: Art & Design) Implication: The air purifier industry can explore the potential of designing compact neck accessories that provide efficient air purification while incorporating additional features like scen… - [Arboreal Air Purifiers](https://www.trendhunter.com/trends/air-drop): Air Drop Combines Self-Sustaining Plants and Tech to Clean (Category: Lifestyle) Implication: Air purification companies can incorporate sustainable materials, bio-based filters and smart technologies into their products to create more eco-friendly and efficient products. - [Wooden Air Purifiers](https://www.trendhunter.com/trends/wooden-air-diffuser): This Vase-Like Purifier Cleans and Refreshes Your Home (Category: Art & Design) Implication: Opportunity for home decor companies to incorporate air purifiers with a wooden design into their product offerings. ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)