# Venue Exotica Designers who dared to go for bold runway locations and features. By [Bianca](https://www.trendhunter.com/bianca), Brand & Innovation Strategist | Published Sep 25, 2008, updated Nov 19, 2009 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/fashion-venuniques-designers-who-dared-to-go-for-bold-runway-locations-and ## Key Figures - Trend score: 3.1/10 - Evidence articles: 4 ## What is the Venue Exotica trend? **Venue Exotica:** Fashion shows are venues designers use to flaunt their creativity. In 2008, designers branched out on the types of models they used as well as their settings. While there was no desert or Great Wall like in 2007, there were edible runways, sliding catwalks and shows on airport tarmacs. ## At a Glance - Evidence: 4 featured examples - Articles from: Oct 26, 2007 to May 18, 2008 - Published: Sep 25, 2008 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Experience](https://www.trendhunter.com/megatrend/experience), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Venue Exotica trend ### Unusual Fashion Show Venues Designers are increasingly daring in their selection of fashion show locations, opening up opportunities for event planners to seek alternative, exciting venues. ### Innovative Catwalk Setups Creative catwalk setups like sliding sidewalks and edible runways provide opportunities for event planners to explore playful and unconventional display approaches. ### Extravagant Show Features The use of extravagant show features like naked showers and sliding catwalks add an element of surprise and entertainment to fashion shows and can inspire event planners to experiment with creative and daring elements. ## What the Venue Exotica trend means for industry ### For Event Planning These fashion show trends provide exciting ideas for event planners looking for creative and unique event venues and setups. ### For Fashion These trends showcase the unique and creative ways in which fashion designers push boundaries and challenge conventional norms. ### For Entertainment The use of extravagant and playful show features demonstrates how entertainment value can be added to fashion shows and other events to capture audience attention and create buzz. ## Trend signals for Venue Exotica Trend score 3.1 out of 10, from popularity 38%, activity 48%, freshness 8%. - Popularity: 38% - Activity: 48% - Freshness: 8% ## Examples of the Venue Exotica trend 4 featured examples from Oct 26, 2007 to May 18, 2008. - [Fashion Show in the Desert](https://www.trendhunter.com/trends/pierre-cardin-spring-summer-2008-desert): Pierre Cardin in Dunhuang Desert (Category: Fashion) Implication: Fashion industry can use immersive experiences to promote their brand or products in unexpected locations. - [Edible Runways](https://www.trendhunter.com/trends/etro-edible-runway-green): Etro's Farm Fresh Fashion (Category: Eco) Implication: Incorporating sustainable and environmentally conscious elements into fashion shows and designs to reduce the industry's carbon footprint. - [Sliding Catwalks](https://www.trendhunter.com/trends/sliding-catwalk-making-it-harder-for-models-to-strut-in-style): Neon Makes Strutting Even Harder (Category: Unique) Implication: The fashion show industry can benefit from incorporating technologically advanced moving sidewalks to enhance the visual presentation and excitement of collections. - [Airport Tarmac Turned Catwalk](https://www.trendhunter.com/trends/airport-berlin-fashion-week-2008): Berlin Fashion Week 2008 (Category: Fashion) Implication: Innovative fashion brands can disrupt the industry by reimagining runway shows and incorporating unconventional elements like airport runways. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)