# Fashion On Show Designer exhibits turn couture into an experience. By [Katherinev123](https://www.trendhunter.com/katherine), Contributing Editor | Published Jun 21, 2012, updated Jun 25, 2012 | Category: [World](https://www.trendhunter.com/pro/category/global-trends-and-hip-travel) Source: Trend Hunter, https://www.trendhunter.com/protrends/fashion-on-show ## Key Figures - Trend score: 3.6/10 - Evidence articles: 6 ## What is the Fashion On Show trend? **Fashion On Show:** Although the catwalk offers an exciting and engaging experience for fashion consumers, it's such a brief affair that the magic associated with a great runway show is often quickly forgotten. For designers who want to really stick in the consumer mindset, however, an option is to take a cue from historic fashion exhibits and design shows and create a limited-time exhibit of their own. This way, the designer's best works can be showcased in a way that captivates and immerses the consumer in an unparalleled fashion experience. ## At a Glance - Evidence: 6 featured examples - Articles from: Sep 29, 2011 to Jun 15, 2012 - Published: Jun 21, 2012 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Experience](https://www.trendhunter.com/megatrend/experience), [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia) ## Audience - Gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Fashion On Show trend ### Fashion Exhibits Limited-time fashion exhibits that captivate and immerse the consumer in unparalleled fashion experiences. ### Collaboration Exhibits Exhibits that mix designs of prominent designers to create complementary looks featuring fashion powerhouses. ### Salon-Style Showings Salon-style gallery showings wherein high-powered celebrities model iconic fashion staples in an artistic attempt to revive their beauty. ## What the Fashion On Show trend means for industry ### For Museums Fashion houses can collaborate with museums to display their unique history and art in the form of exhibits that showcase the progress the house has made over the years. ### For High Fashion Designers The use of historic style and iconic fashion staples can be leveraged to create a renewed interest in the fashion industry among a new generation of design enthusiasts. ### For Luxury Merchandise Retailers Salon-style gallery showings wherein high-powered celebrities model iconic fashion staples can increase consumer interest and rekindle brand fascination with buyers. ## Trend signals for Fashion On Show Trend score 3.6 out of 10, from popularity 48%, activity 51%, freshness 8%. - Popularity: 48% - Activity: 51% - Freshness: 8% ## Examples of the Fashion On Show trend 6 featured examples from Sep 29, 2011 to Jun 15, 2012. - [Body-Loving Designer Exhibits](https://www.trendhunter.com/trends/grongier-museum-exhibits-alaias-greatest-designs-from-the-past-decade): The Alaïa. Azzedine Alaïa in the 21st Century Exhibition (Category: Fashion) Implication: Exhibitions could explore the use of specific materials to offer a more engaging and insightful experience for attendees. - [Fashion House Museums](https://www.trendhunter.com/trends/gucci-museo-in-florence): The Gucci Museo in Florence Unveils Gucci's Secrets (Category: World) Implication: The fashion and luxury industry can leverage fashion house museums to deepen customer engagement, enhance brand loyalty, and increase brand value. - [Historic-Style Salon Showings](https://www.trendhunter.com/trends/chanel-little-black-jacket-exhibition): The CHANEL 'Little Black Jacket' Exhibition is Timeless (Category: Fashion) Implication: Fashion brands can leverage historic-style salon showings to engage with consumers and reinforce their brand identity. - [Couture Icon Collaboration Exhibits](https://www.trendhunter.com/trends/shiaparelli-prada): The Schiaparelli and Prada 'Impossible Conversations' Display (Category: Luxury) Implication: The fashion industry can leverage the collaboration between fashion icons to inspire new designs and collections. - [Historical Couture Exhibits](https://www.trendhunter.com/trends/louis-vuitton-marc-jacobs-exhibition): The Curator of the Louis Vuitton Marc Jacobs Exhibition Tours the Show (Category: Pop Culture) Implication: Fashion brands have a ripe opportunity to create exhibitions that showcase their history and influence in the industry, thus extending their reach beyond the runway. - [One-Day Designer Exhibits](https://www.trendhunter.com/trends/prada-24-h-museum): The Prada '24 h Museum' is a Quick & Elegant Installation (Category: World) Implication: Fashion companies can create high-end, exclusive experiences for their customers through short-term installations and exhibits. ## Recent trend clusters - [Layered Getaways](https://www.trendhunter.com/protrends/short-trip-leisure) (World) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in World - [Electrically Powered Airline Seats](https://www.trendhunter.com/trends/premium-economy-seat) - [Family Rave Vacations](https://www.trendhunter.com/trends/family-rave) - [Free In-Flight Internet](https://www.trendhunter.com/trends/free-in-flight-internet) - [Flexible Luxury Motorhomes](https://www.trendhunter.com/trends/flexible-luxury-motorhomes) All articles: [World](https://www.trendhunter.com/world)