# Facebook Fascination Organizations continue to leverage & understand Facebook's cultural impact. By [Bianca](https://www.trendhunter.com/bianca), Brand & Innovation Strategist | Published Nov 12, 2007, updated Aug 10, 2010 | Category: [Pop Culture](https://www.trendhunter.com/pro/category/pop-culture-and-internet-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/fascinated-with-facebook-organizations-continue-to-push-to-leverage-underst ## Key Figures - Trend score: 4.5/10 - Evidence articles: 14 ## What is the Facebook Fascination trend? **Facebook Fascination:** Facebook is one of the fastest growing social networking sites on the web, and with its progression, a range of applications and publicity campaigns have emerged. It introduces like-minded individuals, bridges the gap with icons and leaders, is used in media campaigns, advertising and as a medium for public messages. As the site expands and evolves, businesses invest more time and financial energy on innovations to leverage their status. As it is still an emerging and privately owned site, there is still room for novel PR tactics. The site also reaches a broad age demographic, allowing marketers to target everyone from school aged children to baby boomer and beyond. ## At a Glance - Evidence: 14 featured examples - Articles from: Jun 26, 2007 to Mar 29, 2009 - Published: Nov 12, 2007 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism), [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Themes within the Facebook Fascination trend ### Social Networking Facebook's cultural impact has sparked a range of applications and publicity campaigns introducing like-minded individuals and bridging the gap with icons and leaders. ### Data Mining Socioeconomic differences between users from various social networking sites can provide important demographic information that companies can use to their advantage. ### Facebook Applications The popularity of Facebook has inspired startups to create applications like ClubOne, Nip/Tuck Golden Ratio, Festi and Matt Held's painting service which can add unique and creative value to users. ## What the Facebook Fascination trend means for industry ### For Marketing Facebook's broad age demographic provides opportunities for marketers to target everyone from school aged children to baby boomers and beyond. ### For Media & Entertainment Facebook has opened new avenues for the media industry with TV shows like Mujeres Asesinas making their media debut on Facebook and multiple virtual music communities like iLike. ### For Technology Facebook's innovative and disruptive programs like Greenbook application, Takes All Types and fbFund has encouraged technology companies and developers to keep pushing for novel PR tactics, applications and programs. ## Trend signals for Facebook Fascination Trend score 4.5 out of 10, from popularity 65%, activity 64%, freshness 8%. - Popularity: 65% - Activity: 64% - Freshness: 8% ## Examples of the Facebook Fascination trend 14 featured examples from Jun 26, 2007 to Mar 29, 2009. - [TV Shows Launched Via Facebook](https://www.trendhunter.com/trends/mujeres-asesinas-or-murderous-women-launching-tv-series-trough-facebook): Mujeres Asesinas (Category: Pop Culture) Implication: The entertainment industry should look at incorporating a strategic focus on social media to promote new TV shows and other related services. - [Custom Avatar Paintings](https://www.trendhunter.com/trends/facebook-profile-portraits-matt-held-paints-your-facebook-profile-picture): Matt Held Paints Your Facebook Profile Picture (If You're Friends) (Category: Art & Design) Implication: Artists can explore the potential of this trend to create personalized portraits for individuals or collaborate with brands for new revenue streams. - [Analyze Your Beauty on Facebook](https://www.trendhunter.com/trends/facebook-nip-tuck-golden-ratio): Nip/Tuck Golden Ratio Application (Category: Pop Culture) Implication: The beauty industry could benefit from this technology by creating more accurate and personalized beauty products and treatments. - [Elitism on Facebook](https://www.trendhunter.com/trends/elitism-on-facebook-are-you-one-of-the-cool-kids-in-clubone): Cool Enough For ClubOne? (Category: Pop Culture) Implication: Opportunity for disruptive innovation in the social media industry by creating new features promoting inclusivity, such as mandatory profile reviews and verification checks - [Facebook Knock-Offs](https://www.trendhunter.com/trends/facebook-knock-offs-for-babies-pets-and-high-school-students): For Babies, Pets and High School Students (Category: Lifestyle) Implication: Social networking platforms for babies offer the children's products industry opportunities to develop new and innovative products for young ones. - [Socioeconomic Differences](https://www.trendhunter.com/trends/socioeconomic-differences-myspace-vs-facebook): MySpace vs. Facebook (Category: Tech) Implication: Disruptive innovation opportunities for social media platforms to develop features and functionalities that cater to the educational and socioeconomic differences between users. - [Facebook for Humanitarianism](https://www.trendhunter.com/trends/facebook-for-humanitarian-purposes-a-million-voices-against-farc): A Million Voices Against FARC (Category: Lifestyle) Implication: The success of the Facebook group in mobilizing millions of people against FARC suggests opportunities for social networking platforms to enhance their functionality to support so… - [Virtual Gifts Become Real Products](https://www.trendhunter.com/trends/mars-celebrate-facebook): Mars Celebrate Application on Facebook (Category: Pop Culture) Implication: The social media industry can explore the trend of redeemable virtual gifts to enhance user engagement and monetize virtual interactions. - [Bands As Buddies](https://www.trendhunter.com/trends/ilike-facebook): iLike Facebook Update (Category: Pop Culture) Implication: iLike's success suggests that the music industry should consider shifting more resources toward connecting artists with fans through online communities, as well as exploring new r… - [Brand Adoration](https://www.trendhunter.com/trends/facebook-cola-coke-has-most-popular-page-after-president-obama): Coke Facebook Page is Number One After Obama (Category: Pop Culture) Implication: Beverage companies can utilize social media platforms to foster brand adoration and connect with their consumers in a more personal way. - [$250,000 For Innovative Applications](https://www.trendhunter.com/trends/facebook-contest): Facebook Contest (Category: Tech) Implication: Opportunity for software developers to create highly innovative and disruptive Facebook applications and win a grant from $25,000 to $250,000. - [Facebook Goes Green](https://www.trendhunter.com/trends/greenbook-ecofriendly-facebook-options): Greenbook Application (Category: Eco) Implication: The Greenbook application integrates with Facebook's social media platform to reduce carbon footprint and promote renewable energy funding. - [Facebook Contests for Moms](https://www.trendhunter.com/trends/sears-joins-the-facebook-craze-sears-launches-a-contest-for-moms): Mothers Weigh in On Economy for Sears' “Busted Moms” (Category: Marketing) Implication: Retail companies are seen to benefit by using social media to reach and engage consumers during tough economic times. - [Facebook Blood Donors](https://www.trendhunter.com/trends/facebook-blood-donors-takes-all-types): Takes All Types (Category: Lifestyle) Implication: The healthcare industry can explore disruptive innovation opportunities by leveraging social networking platforms and technology to streamline blood donation processes and improve… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Pop Culture - [MIami Pop-Culture Shirts](https://www.trendhunter.com/trends/miami-pop-culture-shirts) - [Makeup Artist Jewelry Collaborations](https://www.trendhunter.com/trends/pandora-x-pat-mcgrath) - [Influencer-Curated Cafe Menus](https://www.trendhunter.com/trends/kit-keenan) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Pop Culture](https://www.trendhunter.com/popculture)