# Farm-to-Phone Brands in the food space are providing digital solutions for local farmers. By [Grace Mahas](https://www.trendhunter.com/Grace.Mahas), VP of Content & Insights | Published Sep 22, 2020 | Category: [Business](https://www.trendhunter.com/pro/category/business-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/farmtophone ## Key Figures - Trend score: 4.0/10 - Evidence articles: 5 ## What is the Farm-to-Phone trend? **Farm-to-Phone:** Brands are offering new "farm-to-phone" apps that allow consumers to purchase fresh produce from local farmers. This is especially useful as many farmers markets and other avenues of shopping were affected by the pandemic. ## The consumer insight behind the Farm-to-Phone trend Amid the COVID-19 pandemic, consumers are emphasizing the need to support local economies, especially in light of the many closures of local businesses. Driven by a sense of community and compassion, many consumers are opting to purchase essential goods from local businesses, allowing them to feel "good" about supporting independent businesses. ## At a Glance - Evidence: 5 featured examples - Articles from: Jun 16 to Nov 21, 2020 - Published: Sep 22, 2020 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Farm-to-Phone trend ### Farm-to-Phone Apps Brands are offering farm-to-phone apps that allow consumers to purchase fresh produce from local farmers, emphasizing the need to support local economies. ### Virtual Farmers' Market Apps Virtual farmers' market apps are being introduced to support suppliers and farmers during a difficult time, offering a streamlined way to improve or launch e-commerce solutions. ### Farmer-Supporting E-Commerce Technologies E-commerce solutions that allow customers to pre-order produce and artisanal products online are increasing in demand since the onset of the pandemic and offer features to take the burden away from farmers. ## What the Farm-to-Phone trend means for industry ### For Agriculture/Food Production Companies can explore farm-to-phone apps and e-commerce solutions to empower local farmers and growers, improve or launch e-commerce solutions and strengthen local food systems. ### For Food Delivery/Service Companies can tap into virtual farmers' market apps to streamline food delivery services and connect suppliers and farmers with customers during a difficult time. ### For Social Impact/Community Building Companies can leverage these trends to raise awareness and support organizations that help empower farmers and connect communities in need. ## Workshop question How can your brand help support local economies? ## Trend signals for Farm-to-Phone Trend score 4.0 out of 10, from popularity 63%, activity 48%, freshness 9%. - Popularity: 63% - Activity: 48% - Freshness: 9% ## Examples of the Farm-to-Phone trend 5 featured examples from Jun 16 to Nov 21, 2020. - [Customizable Crop Subscriptions](https://www.trendhunter.com/trends/cropswap): CropSwap's CropBox Subscription Makes It Easy to Support Local (Category: Business) Implication: Disruptive innovation opportunity: Integrate online platforms and subscription services into the agriculture industry to facilitate local produce distribution. - [Virtual Farmers' Market Apps](https://www.trendhunter.com/trends/farmers-market-apps): Chipotle's Online Marketplace Supports Supplies & Farmers (Category: Lifestyle) Implication: Opportunity for the agriculture industry to adopt online marketplaces and e-commerce solutions to reach consumers directly. - [Farmer-Supporting Food Apps](https://www.trendhunter.com/trends/farmfresh): Uber Eats Canada the Debuts FarmFresh Initiative for Exclusive Orders (Category: Business) Implication: Disruptive innovation opportunity: Integrate features that enable restaurants to easily access and purchase fresh ingredients from local farmers, fostering a stronger farm-to-tabl… - [Farmer-Supporting E-Commerce Technologies](https://www.trendhunter.com/trends/local-line): Local Line Connects Consumers with Local Farmers (Category: Business) Implication: E-commerce solutions like Local Line offer farmers and food hubs a way to connect directly with consumers and streamline the ordering process, creating opportunities for more effi… - [Farm-Connected Burrito Promotions](https://www.trendhunter.com/trends/chipolte-and-farmlink): Chipotle and Farmlink are Teaming Up to Raise Awareness (Category: Social Good) Implication: Partnering with non-profit organizations to aid in hunger reduction efforts and promote sustainability initiatives for the environment. ## Recent trend clusters - [Assisted Conversion](https://www.trendhunter.com/protrends/ai-assisted-checkout) (Business) - [Occasion Commerce](https://www.trendhunter.com/protrends/occasion-commerce) (Business) - [Autonomous Merchandising](https://www.trendhunter.com/protrends/autonomous-merchandising) (Business) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) ## Trending in Business - [Performance-Based Creator Ads](https://www.trendhunter.com/trends/creator-ad-platforms) - [MIami Pop-Culture Shirts](https://www.trendhunter.com/trends/miami-pop-culture-shirts) - [Natural Deodorant Expansions](https://www.trendhunter.com/trends/target-beauty-studios) - [Mini Beauty Stores](https://www.trendhunter.com/trends/little-luxuries-store) All articles: [Business](https://www.trendhunter.com/business)