# Farming Network Brands are bringing communities together through the availability of fresh produce. By [Kalin Ned](https://www.trendhunter.com/knedelch), Research Writer | Published Nov 29, 2019 | Category: [Eco](https://www.trendhunter.com/pro/category/environmental-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/farming-network ## Key Figures - Trend score: 5.0/10 - Evidence articles: 5 ## What is the Farming Network trend? **Farming Network:** The urban environment is accented with local farming initiatives and brands strategize on how to bring the communities closer together through this. Many city agriculture start-ups make their output available to restaurants in the vicinity, while mobile apps make users aware of agricultural bartering sites. ## The consumer insight behind the Farming Network trend As stressors like traffic, self-reported isolation and competitive urban environments take a toll on consumers mental health, particular attention is paid to wellness and environmental escapism to avoid burnout. In these instances, consumers look for communities, nature, and health-centric products. As a result, individuals seek local solutions that are preferably peer-to-peer in order to connect with people and nature. ## At a Glance - Evidence: 5 featured examples - Articles from: May 31, 2018 to Feb 3, 2020 - Published: Nov 29, 2019 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Many to Many](https://www.trendhunter.com/megatrend/many-to-many) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Farming Network trend ### Peer-to-Peer or P2P Produce Networks Consumers seek local solutions that are preferably peer-to-peer in order to connect with people and nature. ### Inclusive rooftop urban farms Particular attention is paid to wellness and environmental escapism to avoid burnout. As a result, individuals seek local solutions that are preferably peer-to-peer in order to connect with people and nature. ### Modular Stackable Urban Farms Cities rely on farms to feed citizens but require a vast amount of land and water, which is something the 'Glasir' project takes into account to help change. ## What the Farming Network trend means for industry ### For Agriculture Technology Developing technology to create modular, stackable and scalable urban farms which could be installed on underutilized urban land or abandoned buildings may be an opportunity for agriculture technology businesses looking to expand their operation in urban centers. ### For Food Delivery and Logistics The development of urban farms could address the problems associated with the transport, storage and packaging of farm produce. This presents an opportunity for food delivery and logistics businesses to tap into the new markets created by urban farms. ### For Smart City Integration Urban agriculture technology presents an opportunity to create sustainable, secure and resilient food systems in the urban environment and tackle urban sustainability challenges. This represents a unique opportunity for businesses involved in the integration of smart city technology to address challenges of energy recovery and resource management including urban farming. ## Workshop question How could your brand facilitate local exchange practices? ## Trend signals for Farming Network Trend score 5.0 out of 10, from popularity 70%, activity 73%, freshness 9%. - Popularity: 70% - Activity: 73% - Freshness: 9% ## Examples of the Farming Network trend 5 featured examples from May 31, 2018 to Feb 3, 2020. - [Repurposed Parking Lot Farms](https://www.trendhunter.com/trends/farm-in-the-city): Car Parks 2.0 Turns Big, Empty Spaces Into a Farm in the City (Category: Eco) Implication: Repurposing commercial parking lots into urban farms to create a more sustainable and eco-friendly urban environment, while potentially increasing property values and attracting e… - [Modular Stackable Urban Farms](https://www.trendhunter.com/trends/glasir-project): The 'Glasir' Project by Framlab Enables Food Farming in Urban Areas (Category: Eco) Implication: The agriculture industry can benefit from implementing modular and AI-supported farming systems for sustainable and efficient food production. - [P2P Produce Networks](https://www.trendhunter.com/trends/dropfruit): Dropfruit Lets Toronto Residents Shop and Sell Homegrown Fruits & Vegetables (Category: Lifestyle) Implication: Disruptive innovation opportunity: Integrating P2P produce networks into existing food delivery services to offer customers a wider selection of fresh and locally sourced produce. - [Library-Urban Farm Hybrids](https://www.trendhunter.com/trends/selfsustaining-ecosystems): Farming Architects' Structure Embraces Self-Sustaining Ecosystems (Category: Eco) Implication: Exploring the use of modular wooden grids and self-sustaining ecosystems in architectural designs for urban spaces. - [Inclusive Rooftop Urban Farms](https://www.trendhunter.com/trends/rooftop-urban-farm): Ryerson University's Farm Advocates for Sustainability and Tolerance (Category: Eco) Implication: Disruptive innovation opportunity: Integrating urban farming practices into traditional agriculture systems to enhance sustainability and productivity. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Eco - [Jewel-Toned Fall Apparel](https://www.trendhunter.com/trends/quince-silk) - [Compostable Coffee Pucks](https://www.trendhunter.com/trends/compostable-coffee-pucks) - [Intelligent Private Grids](https://www.trendhunter.com/trends/ara-core-powers) - [Compact Electric Family MPVs](https://www.trendhunter.com/trends/compact-electric-family-mpvs) All articles: [Eco](https://www.trendhunter.com/eco)