# Farm Wearable Tech brands are boasting wearables that track the behavior and health of cows. By [Kalin Ned](https://www.trendhunter.com/knedelch), Research Writer | Published Aug 19, 2020 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/farm-wearable ## Key Figures - Trend score: 2.6/10 - Evidence articles: 4 ## What is the Farm Wearable trend? **Farm Wearable:** Brands who are offering high-tech wearables for livestock—in particular, cows—are gaining traction in the AgTech space by marketing affordable digital solutions. These gadgets promise to optimize profits and improve health and wellness in cattle by monitoring the animal's behavior and offering actionable insights. ## The consumer insight behind the Farm Wearable trend Concerns about animal welfare and food safety have intensified for modern consumers in recent years, and these factors are driving their purchasing decisions. This creates an increased demand for the humane treatment of animals in the agriculture sector—from their nutrition to their overall health. As consumers seek to gain peace of mind, they turn to technology as digital solutions offer seamless benefits to animals. ## At a Glance - Evidence: 4 featured examples - Articles from: Aug 19, 2020 - Published: Aug 19, 2020 - Patterns: [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Farm Wearable trend ### High-Tech Livestock Wearables Tech brands are offering more affordable and practical wearables for cows that can optimize profits and improve health and wellness in livestock. ### Data-Driven Animal Health Monitoring Using wearable technologies, farmers can monitor the health, behavior and fertility of livestock 24/7 to provide early disease detection and prevent illnesses through early intervention. ### Responsive Livestock Management Livestock wearables provide animal welfare insights that help farmers make data-driven decisions to improve herd health and productivity. ## What the Farm Wearable trend means for industry ### For Agriculture Farmers can use high-tech wearables to automate the livestock management process and improve the productivity and efficiency of their operations. ### For Consumer Goods As consumers become increasingly concerned with animal welfare and food safety, wearable technologies for cows offer brands the opportunity to demonstrate their commitment to sustainable and humane farming practices. ### For Data Analytics Wearable technologies allow farmers to collect real-time data, which can be analyzed and translated into actionable insights, improving livestock health and business revenue. ## Workshop question How might your business leverage technology to win consumer trust? ## Trend signals for Farm Wearable Trend score 2.6 out of 10, from popularity 36%, activity 33%, freshness 9%. - Popularity: 36% - Activity: 33% - Freshness: 9% ## Examples of the Farm Wearable trend 4 featured examples from Aug 19, 2020. - [Cow-Optimized Wearable Collars](https://www.trendhunter.com/trends/wearable-collar): The Cowlar Seeks to Help Farmers Streamline Their Dairy Business (Category: Tech) Implication: Creating and implementing technology for farmers to improve efficiency, reduce costs and maximize profits. - [Behavior-Tracking Cow Collars](https://www.trendhunter.com/trends/cow-collars): Lely's Robotic Milking System Tracks Internal and External Behavior (Category: Tech) Implication: The agriculture industry can utilize wearable technology to track behavior, improve animal care, and reduce staffing requirements for increased efficiency. - [Cow Heat Trackers](https://www.trendhunter.com/trends/cow-heat): Moocall Sends You a Text When Your Cow Enters a Standing Heat (Category: Tech) Implication: Animal health tech industry could integrate IoT devices to provide cow heat monitoring and other herd management solutions that improve livestock health and productivity. - [Cow-Targeted Ear Sensors](https://www.trendhunter.com/trends/ear-sensor): Cow Manager's Ear Sensor for Cows Tracks Herd Fertility and Health (Category: Tech) Implication: Disruptive innovation opportunity: Utilize sensor technology and data analytics to enhance agricultural practices and improve efficiency. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)