# Fantastical Luxury Fantasy franchises appeal to older fans with upscale, opulent themed products. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published May 1, 2017 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/fantastical-luxury ## Key Figures - Trend score: 4.1/10 - Evidence articles: 4 ## What is the Fantastical Luxury trend? **Fantastical Luxury:** As fantasy franchises have taken center stage with the explosive success of series' such as 'Game of Thrones,' and a return to timeless fairytales, consumers are embracing co-branded luxury products that embody their 'fandom' in a more mature, fashion-focused manner. This shift highlights a progression of the genre into mainstream culture that may reflect an interest in escapism in arguably turbulent political times. ## At a Glance - Evidence: 4 featured examples - Articles from: Oct 20, 2016 to Apr 5, 2017 - Published: May 1, 2017 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Fantastical Luxury trend ### Upscale Themed Products Co-branded luxury products that embody 'fandom' in a more mature, fashion-focused manner ### Adult-Inspired Toys Manufacturers are increasingly drawing inspiration from adult brands to bring a level of sophistication to popular children's toys ### Luxury Movie Merchandise Release of luxurious products that promote movies to tug at the hearts of Millennials who fell in love with the original version ## What the Fantastical Luxury trend means for industry ### For Luxury Goods Opportunity to create upscale products that appeal to mature fans of popular franchises ### For Fashion Developing adult-inspired toys that draw inspiration from adult brands ### For Movie Merchandise Creating luxury movie merchandise that is appealing to adult fans ## Workshop question How can your brand provide consumers with a temporary escape for day-to-day realities? ## Trend signals for Fantastical Luxury Trend score 4.1 out of 10, from popularity 62%, activity 53%, freshness 8%. - Popularity: 62% - Activity: 53% - Freshness: 8% ## Examples of the Fantastical Luxury trend 4 featured examples from Oct 20, 2016 to Apr 5, 2017. - [Luxury Anime Watches](https://www.trendhunter.com/trends/rj-x-pokemon): The RJ X Pokemon Watch Features Fine Swiss Movement and a Pikachu (Category: Fashion) Implication: Embracing partnerships with popular media franchises to create high-end watches that cater to niche consumer interests. - [Opulent Rose Accessories](https://www.trendhunter.com/trends/rose-jewelry-pieces): Disney and Swarovski Teamed Up to Make Elegant Rose Jewelry Pieces (Category: Fashion) Implication: The film merchandise industry can explore opportunities to expand into luxury products to target a wider demographic of movie enthusiasts. - [Collectible Crystal Clutches](https://www.trendhunter.com/trends/crystal-clutch): Judith Leiber's 'Belle of the Ball' Bag is a $5,300 Clutch (Category: Luxury) Implication: Luxury fashion companies can leverage collaborations with pop culture franchises to create limited edition, high-end pieces that tap into a dedicated fanbase. - [Doll-Sized Shoe Collections](https://www.trendhunter.com/trends/charlotte-olympia-barbie): The Charlotte Olympia Barbie Comes with Designer Footwear (Category: Life-Stages) Implication: Toy and doll manufacturers have an opportunity to collaborate with luxury fashion brands to create high-end doll accessories, expanding their product offerings and appealing to fa… ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)