# Fan-Incorporated Masks Companies are designing face masks with fan units implemented within. By [Amy Duong](https://www.trendhunter.com/amyduong), Trend and Research Writer | Published Sep 15, 2020 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/fanincorporated-masks ## Key Figures - Trend score: 6.4/10 - Evidence articles: 4 ## What is the Fan-Incorporated Masks trend? **Fan-Incorporated Masks:** Face masks have become normalized during the pandemic, and many companies are incorporating additional functions to the masks as a result. Specifically, brands are implementing built-in fan units to maximize airflow and breathability as a development. ## The consumer insight behind the Fan-Incorporated Masks trend Post-Pandemic, consumers will slowly ease back into their regular routines, yet many will take more caution to protect themselves moving forward. Those who are hyper-diligent, or tend to favor more futuristic products, will opt for mask solutions with enhanced features. Moving forward, PPE will need to satisfy more than its most basic need but adhere to multiple consumer tastes as well. ## At a Glance - Evidence: 4 featured examples - Articles from: Jun 16 to Sep 11, 2020 - Published: Sep 15, 2020 - Patterns: [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism) ## Audience - Gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Fan-Incorporated Masks trend ### Built-in Fan Units Companies are designing face masks with built-in fan units to maximize airflow and breathability. ### Multi-functional PPE Post-pandemic, PPE will satisfy more than its most basic need but adhere to multiple consumer tastes as well. ### Enhanced Filter Technology Face masks are being designed to have advanced filters to better protect users and reduce inhalation of pollutants. ## What the Fan-Incorporated Masks trend means for industry ### For Healthcare Technology equipped masks designed with enhanced features are particularly relevant for healthcare professionals. ### For Fashion Built-in fan units and customizable designs for masks improve functionality while making it fashionable at the same time. ### For Home Appliances Manufacturers that offer home air purifiers can extend its market to wearable air purifying devices such as masks. ## Workshop question How is your brand accommodating new consumer habits to make them feel safe? ## Trend signals for Fan-Incorporated Masks Trend score 6.4 out of 10, from popularity 93%, activity 91%, freshness 9%. - Popularity: 93% - Activity: 91% - Freshness: 9% ## Examples of the Fan-Incorporated Masks trend 4 featured examples from Jun 16 to Sep 11, 2020. - [Triple-Airflow Face Masks](https://www.trendhunter.com/trends/airz-reusable-face-mask): The 'AirZ' Reusable Face Mask Offers Adjustable Airflow Capabilities (Category: Lifestyle) Implication: The healthcare industry can explore the use of adjustable airflow face masks with built-in fan technology to improve patient comfort during medical procedures and treatments. - [Transparent Fan-Equipped Face Masks](https://www.trendhunter.com/trends/weetbe-transparent-face-mask): The 'weetbe' Transparent Face Mask is Hypoallergenic and More (Category: Lifestyle) Implication: Hospital and medical staff could benefit from transparent and hypoallergenic face masks to improve communication and minimize skin irritation during prolonged use. - [Air-Purifying Masks](https://www.trendhunter.com/trends/puricare): LG's PuriCare Wearable Air Purifier Has a Pair of Fans & Filters (Category: Lifestyle) Implication: The PuriCare Wearable Air Purifier presents disruptive innovation opportunities in the healthcare industry by combining respiratory protection and air quality monitoring in a sing… - [Bacteria-Killing Face Masks](https://www.trendhunter.com/trends/smart-face-mask): The 'CX9' Smart Face Mask Has a Built-in Fan and More (Category: Tech) Implication: PPE manufacturers can explore the integration of technology and customization options into face masks to offer improved protection and user experience. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)