# Fandom Gaming Out-of-home gaming references popular culture for mass appeal. By [Vasiliki Marapas](https://www.trendhunter.com/Vasiliki.Marapas), Research Advisor & Writer | Published Feb 22, 2016 | Category: [Pop Culture](https://www.trendhunter.com/pro/category/pop-culture-and-internet-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/fandom-gaming ## Key Figures - Trend score: 4.4/10 - Evidence articles: 4 ## What is the Fandom Gaming trend? **Fandom Gaming:** Popular film genres and video game characters are being adapted for arcade enjoyment to appeal to the modern, experience-driven fan. Even more importantly, these iconic adaptations point to the next generation of families, in which gaming has played an integral role in growing up for both parents and children. This progression relates to the close relationships between millennial parents and their kids, as well as the increased level of familial bonding. ## At a Glance - Evidence: 4 featured examples - Articles from: Sep 15, 2015 to Feb 17, 2016 - Published: Feb 22, 2016 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Gamification](https://www.trendhunter.com/megatrend/gamification), [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Fandom Gaming trend ### Pop Culture Adaptations Gaming is adapting popular film genres and video game characters for arcade enjoyment to appeal to the modern experience-driven fan. ### Immersive Gaming Experience Arcade games are providing players with a fully immersive experience through 3D technology, interactive touch panels, and built-in fans for tactile feedback. ### Group Gaming Developers are creating arcade games that allow up to six players to compete against one another, drawing players into all aspects of the competitive game. ## What the Fandom Gaming trend means for industry ### For Gaming Industry This industry can leverage the popularity of fan-favorite characters and cinematic adaptations to appeal to a younger, experience-driven demographic. ### For Entertainment Industry The entertainment industry can benefit from immersive gaming experiences to create connections with audiences. ### For Hospitality Industry The hospitality industry can take advantage of the interactive, group-based nature of arcade gaming to create experiential entertainment in venues such as hotels and theme parks. ## Workshop question How could your brand remix a nostalgic fan-favorite to create a never-before-seen experience? ## Trend signals for Fandom Gaming Trend score 4.4 out of 10, from popularity 67%, activity 57%, freshness 8%. - Popularity: 67% - Activity: 57% - Freshness: 8% ## Examples of the Fandom Gaming trend 4 featured examples from Sep 15, 2015 to Feb 17, 2016. - [Hipster Video Game Characters](https://www.trendhunter.com/trends/super-mario-brothers-characters): These Images Display Super Mario Brothers Characters as Hipsters (Category: Pop Culture) Implication: The re-imagined hipster versions of Super Mario Brothers characters indicate a need for innovative character designs in the video game design industry. - [Horror-Themed Arcade Games](https://www.trendhunter.com/trends/3d-arcade-game): This 3D Arcade Game Immerses Players in a Creepy Fantasy Game (Category: Tech) Implication: The gaming industry can embrace horror-themed arcade games as a way to attract a new audience and provide innovative gaming experiences. - [Intergalactic Multiplayer Games](https://www.trendhunter.com/trends/star-wars-arcade-game): This Star Wars Arcade Game Features a Fully-Immersive Cockpit (Category: Tech) Implication: The gaming industry can tap into the trend of immersive multiplayer arcade gaming to develop new games and innovative gaming devices that offer an interactive and immersive gaming… - [Six-Player Arcade Games](https://www.trendhunter.com/trends/mario-party-game): The CAPCOM Mario Party Game Brings a Nintendo Favorite to the Arcade (Category: Tech) Implication: The development and release of arcade versions of Nintendo titles like Mario Party presents opportunities for the gaming industry to expand into new markets and environments ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Pop Culture - [MIami Pop-Culture Shirts](https://www.trendhunter.com/trends/miami-pop-culture-shirts) - [Makeup Artist Jewelry Collaborations](https://www.trendhunter.com/trends/pandora-x-pat-mcgrath) - [Influencer-Curated Cafe Menus](https://www.trendhunter.com/trends/kit-keenan) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Pop Culture](https://www.trendhunter.com/popculture)