# Fancy Food Hall Chef-driven food halls signal a new form of fast-casual dining. By [Mary Van Puymbroeck](https://www.trendhunter.com/Mary.Puymbroeck), Research Advisor at Trend Hunter | Published Jul 23, 2019 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/fancy-food-hall ## Key Figures - Trend score: 3.7/10 - Evidence articles: 4 ## What is the Fancy Food Hall trend? **Fancy Food Hall:** The food hall concept is quickly adapting to contemporary times by appealing to the elevated consumer experience. This is done through the introduction of high-end interior design and chef-curated meal offerings. ## The consumer insight behind the Fancy Food Hall trend Consumers tend to value choice, accessibility, and aesthetics and this is motivated by their desire to get what they want, fast. In part motivated by convenience, many contemporary consumers look for accessible ways—either for themselves or their families—to indulge in a lifestyle of luxury. Even if they do not necessarily possess the means to do so on a daily basis, a one-time indulgence can do its part in making them feel special. ## At a Glance - Evidence: 4 featured examples - Articles from: Apr 27, 2018 to Jul 23, 2019 - Published: Jul 23, 2019 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Themes within the Fancy Food Hall trend ### Curated Upscale Food Halls Upscale food halls that provide curated dining experiences through the selection of high-quality vendors and an emphasis on quality design and atmosphere. ### Expansion of Food Hall Concept The food hall trend is expanding to new regions, bringing unique culinary experiences to consumers worldwide. ### Chef-Driven Meal Offerings Food halls are increasingly placing emphasis on chef-driven menus, offering consumers elevated dining experiences. ## What the Fancy Food Hall trend means for industry ### For Food Service Food service businesses can leverage the popularity of food halls to offer unique dining experiences and curate quality menus. ### For Hospitality Hotel and resort operators can capitalize on the trend towards high-end food halls to provide guests with unique, gourmet dining options. ### For Real Estate Developers can take advantage of the growing demand for upscale food halls by incorporating them into mixed-use real estate projects. ## Workshop question Where within the food hall business model could your company find inspiration? ## Trend signals for Fancy Food Hall Trend score 3.7 out of 10, from popularity 49%, activity 55%, freshness 8%. - Popularity: 49% - Activity: 55% - Freshness: 8% ## Examples of the Fancy Food Hall trend 4 featured examples from Apr 27, 2018 to Jul 23, 2019. - [Curated Upscale Food Halls](https://www.trendhunter.com/trends/upscale-food-hall): The Bravery Chef Hall Boasts Five Chef-Driven Restaurant Concepts (Category: Lifestyle) Implication: Upscale food halls and chef-driven restaurants create opportunities for innovation and experiential dining within the food and beverage industry. - [Toronto-Based Food Halls](https://www.trendhunter.com/trends/assembly-chefs-hall): Assembly Chef's Hall Celebrates Some of Toronto's Favorite Eateries (Category: Lifestyle) Implication: The food hall trend allows for a variety of restaurants to come together in a single location, potentially disrupting traditional stand-alone restaurant models. - [First-to-Market Food Halls](https://www.trendhunter.com/trends/market-co): Market & Co. Brings Premium and Specialty Food to York Region (Category: Lifestyle) Implication: The emergence of food halls as a viable alternative to traditional food and retail establishments creates opportunities for disruptive innovations in the realm of communal dining… - [Chef-Driven Food Halls](https://www.trendhunter.com/trends/the-understory): The Understory is Located in Houston, Texas (Category: Lifestyle) Implication: Restaurants, food halls, and chefs can innovate by experimenting with new and creative cuisine options. ## Recent trend clusters - [Gentle Diagnostics](https://www.trendhunter.com/protrends/home-heart-screening) (Lifestyle) - [Targeted Macros](https://www.trendhunter.com/protrends/functional-protein-ingredients) (Lifestyle) - [Flavor Borrowing](https://www.trendhunter.com/protrends/soft-drink-flavor-mashups) (Lifestyle) - [Silent Triage](https://www.trendhunter.com/protrends/passive-health-wearables) (Lifestyle) ## Trending in Lifestyle - [Influencer-Curated Cafe Menus](https://www.trendhunter.com/trends/kit-keenan) - [Fragrant Body Care Ranges](https://www.trendhunter.com/trends/summer-fridays-body-collection1) - [Fashionable Frozen Yogurts](https://www.trendhunter.com/trends/aritzias-aok-caf) - [Spice Discovery Calendars](https://www.trendhunter.com/trends/flavor-countdown-calendars) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)