# Family Time Redefined Spending time with loved ones is prioritized during and post-pandemic. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Jun 18, 2020 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/family-time-redefined ## Key Figures - Trend score: 4.3/10 - Evidence articles: 6 ## What is the Family Time Redefined trend? **Family Time Redefined:** During the pandemic, consumers are either quarantined with their families and loved ones, or quarantined without them and seeking ways to connect with them. The former group reports increased closeness, while the latter reports planning ways to treat family time like more of an occasion when quarantine is lifted. ## The consumer insight behind the Family Time Redefined trend The idea of family as a key part of the modern life -- chosen family or otherwise -- has been on the rise in recent years as consumers think more deeply about their identity and personal brand. Additionally, times of volatility have consumers prioritizing a sense of togetherness. This re-prioritization of family time will crystalize during times of chaos, giving way to a more family-focused approach moving forward, and creating a demand for more creative methods of familial bonding. ## At a Glance - Evidence: 6 featured examples - Articles from: Apr 29 to Sep 7, 2020 - Published: Jun 18, 2020 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Family Time Redefined trend ### Re-prioritization of Family Time Consumers are focusing on the value of spending time with loved ones due to quarantine ### DIY Activities Consumers are turning to do-it-yourself projects to bring fun and social interactions to their homes ### Social Distancing Solutions Products that promote social distancing allow people to enjoy outdoor activities safely. ## What the Family Time Redefined trend means for industry ### For Food & Dining Businesses are creating family meal options for carryout or delivery. ### For Education & Entertainment Online content creators are providing free resources for do-it-yourself activities for kids. ### For Outdoor Recreation Innovative outdoor products are incorporating social distancing measures. ## Workshop question How does your brand foster a sense of togetherness and community? ## Trend signals for Family Time Redefined Trend score 4.3 out of 10, from popularity 56%, activity 63%, freshness 9%. - Popularity: 56% - Activity: 63% - Freshness: 9% ## Examples of the Family Time Redefined trend 6 featured examples from Apr 29 to Sep 7, 2020. - [Outdoor Distancing Rings](https://www.trendhunter.com/trends/social-distancing-circle): The Beach Ring Creates a 12-Foot Diameter Social Distancing Circle (Category: Lifestyle) Implication: Opportunity for outdoor recreation companies to explore the creation of social distancing equipment with patent-pending designs. - [Snack-Stashing Activity Bags](https://www.trendhunter.com/trends/adventure-bag): The Stashers Modular Insulated Adventure Bags are Handy (Category: Lifestyle) Implication: Opportunity for outdoor gear companies to incorporate modular and insulated bags into their product lines. - [Casual Hammock Furniture Sets](https://www.trendhunter.com/trends/kammok-baya): The Kammok 'Baya' Backyard Hammock Lounge Has Space for Six (Category: Art & Design) Implication: The Kammok 'Baya' backyard hammock lounge presents an opportunity for outdoor furniture manufacturers to explore innovative designs that cater to group relaxation and contemporary… - [Free Children Cooking Series](https://www.trendhunter.com/trends/healthy-kid): Chad Sarno's Wicked Healthy Kids Series Shows How to Make Vegan Food (Category: Lifestyle) Implication: Opportunities for food companies to develop new plant-based products and healthier meal options for children, as well as to launch educational campaigns that promote healthier eat… - [Family-Friendly Picnic Bundles](https://www.trendhunter.com/trends/family-picnic-packs): Joella’s Hot Chicken Has Added Family Picnic Packs to Its Menu (Category: Lifestyle) Implication: Restaurants and catering services can consider incorporating family-friendly meal bundles to their menus as a way to attract families in search of convenient and affordable dining… - [DIY Micro Festival Kits](https://www.trendhunter.com/trends/festival-kit1): Lantern Company is Hoping to Facilitate Connection Between Neighbours (Category: Marketing) Implication: The event planning industry can adapt to the DIY micro festival trend by offering customizable festival kits with materials, equipment, and step-by-step guides that help transform… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)