# Family Content New streaming services are prioritizing content for children and teens. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Feb 9, 2022 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/family-content ## Key Figures - Trend score: 2.5/10 - Evidence articles: 6 ## What is the Family Content trend? **Family Content:** Standalone streaming services are becoming more niche by narrowing down their targeted demographics. Now, emerging services are specifically targeting Gen Z customers with niche child and teenager-focused content. ## The consumer insight behind the Family Content trend Brands are increasingly having to shift their focus on to younger Gen Z consumers as they begin to be the primary shapers of pop culture. These digital natives are already shaping the future of media--and brands that follow this demographic's digital habits are most likely to set themselves up for future success. ## At a Glance - Evidence: 6 featured examples - Articles from: Jan 26, 2021 to Oct 19, 2022 - Published: Feb 9, 2022 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Alpha, Gen Z, Millennial - Top markets: North America, Europe, Asia ## Themes within the Family Content trend ### Niche streaming services New streaming services are focusing on highly specific niches, catering to children and teenagers. ### Hand-curated content Streaming services are offering hand-curated content for children, rather than relying on algorithms. ### Immersive experiences Children's streaming services are offering immersive, interactive experiences to keep children entertained. ## What the Family Content trend means for industry ### For Streaming services There is a growing need for streaming services that cater to specific demographics, such as children and teenagers. ### For Media Brands are shifting their focus to younger Gen Z consumers as they begin to shape pop culture. ### For Advertising Advertisers are looking for new and unique channels to reach a difficult-to-pin-down demographic, such as teenagers. ## Workshop question How is your brand shifting focus to better cater to Gen Z? ## Trend signals for Family Content Trend score 2.5 out of 10, from popularity 39%, activity 23%, freshness 13%. - Popularity: 39% - Activity: 23% - Freshness: 13% ## Examples of the Family Content trend 6 featured examples from Jan 26, 2021 to Oct 19, 2022. - [Teenager-Focused Streaming Channels](https://www.trendhunter.com/trends/brat-tv): Brat TV Teams Up With Future Today to Launch New AVOD Channel (Category: Tech) Implication: Streaming services can invest in teenage-focused programming to attract and engage this younger demographic. - [Immersive Kids Streaming Services](https://www.trendhunter.com/trends/kartoon-channel): Genius Brands Will Launch 'Kartoon Channel! Kidaverse’ in April (Category: Tech) Implication: Opportunities for developing and introducing new, innovative media formats for children, utilizing technology like VR and personalized streaming features. - [Religious Children's Streaming Services](https://www.trendhunter.com/trends/yippee): Yippee Streams Faith-Themed Programming for Families (Category: Tech) Implication: Media and entertainment companies can leverage this trend by creating niche programming on various aspects of faith and heritage to cater to religious families. - [Kid-Friendly Streaming Services](https://www.trendhunter.com/trends/parental-watchlists): Google TV Added Parental Watchlists to its Smart TV Application (Category: Tech) Implication: Streaming services can tailor their offerings to cater to the needs of families and children, creating a new market segment. - [Educational Kid's Streaming Services](https://www.trendhunter.com/trends/da-vinci-kids): Curiosity and Macademia Launch New 'Da Vinci Kids' Platform (Category: Tech) Implication: The partnership between Macademia and Curiosity in launching 'Da Vinci Kids' suggests an opportunity for ed-tech companies to collaborate with entertainment companies to create in… - [Curated Kids Streaming Services](https://www.trendhunter.com/trends/streaming-service-for-kids): The 'Sensical' Streaming Service for Kids is Available for Free (Category: Life-Stages) Implication: Streaming services for niche audiences like children open doors for companies to offer hand-selected content and personalized recommendations to users, creating unique offerings a… ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)