# Familial Workplace 2.0 Family-friendly workplaces become more important as Gen X works at home. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Oct 19, 2020 | Category: [Business](https://www.trendhunter.com/pro/category/business-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/familial-workplace-20 ## Key Figures - Trend score: 3.4/10 - Evidence articles: 6 ## What is the Familial Workplace 2.0 trend? **Familial Workplace 2.0:** The older Generation X micro-generation -- known as Gen XS -- has always been quite family-focused; they are even more so during quarantine, as many of them are working from home. Balancing this requires even more of a push toward a family-friendly office culture. ## The consumer insight behind the Familial Workplace 2.0 trend Many members of Gen XS are not only looking after children but parents as well. This puts a lot of pressure on this "sandwich generation," who is also the head of household and typically, in a leadership position from a professional perspective. Despite their dedication to family, this generation remains highly dedicated to their work as well. Ushering in more family-friendly work culture is both personally beneficial to this generation, and a principle they generally believe would improve corporate culture as a whole. ## At a Glance - Evidence: 6 featured examples - Articles from: Sep 10, 2019 to Oct 1, 2020 - Published: Oct 19, 2020 - Patterns: [Reduction](https://www.trendhunter.com/pattern/reduction), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Examples of the Familial Workplace 2.0 trend 6 featured examples from Sep 10, 2019 to Oct 1, 2020. - [Family-Friendly Co-Working Spaces](https://www.trendhunter.com/trends/family-friendly-co-working): 'The Workaround' Appeals to Parents Who Need Flexibility (Category: Lifestyle) Implication: Developing co-working spaces that cater to parents with onsite childcare and workshops to create a more inclusive and welcoming work environment. - [Childcare-Centric Workplaces](https://www.trendhunter.com/trends/working-ensemble): Working Ensemble Provides Care for Employees' Children On-Site (Category: Lifestyle) Implication: Co-working industry can benefit from integrating on-site childcare services, creating a differentiated offering and attracting a larger customer base. - [Behavioral Health Insurance Benefits](https://www.trendhunter.com/trends/ginger-1): Ginger Makes Mental Health Care More Flexible and Accessible (Category: Lifestyle) Implication: The insurance industry can benefit from partnering with platforms like Ginger to offer comprehensive and flexible behavioral health coverage, addressing the growing employee deman… - [Flexible Family Benefits](https://www.trendhunter.com/trends/stork-club): Stork Club Offers Flexible Maternity Care and Family Planning Options (Category: Business) Implication: The healthcare industry could benefit from partnering with family benefit providers to offer comprehensive family planning services. - [Child Tutor Work Perks](https://www.trendhunter.com/trends/noodle-pro): Noodle PRO Tutors Students Online as a Well-Being Benefit for Employees (Category: Special) Implication: Disruptive innovation opportunity: Expanding online tutoring services to cater to the needs of parents and students in a remote learning environment. - [Family-Specific Mental Health Platforms](https://www.trendhunter.com/trends/thefamilyhelpnetworkca): TheFamilyHelpNetwork.ca Launched a Mental Health Campaign (Category: Lifestyle) Implication: Opportunity for telehealth companies to expand their services to include mental health support for families. **Workshop question:** What are you doing as an employer to provide busy team members with respite? ## Themes within the Familial Workplace 2.0 trend ### Family-Friendly Workplaces Businesses can offer family-friendly workspaces and benefits to support employees who are members of the sandwich generation, increase productivity, and improve corporate culture. ### Behavioral Health Insurance Businesses can offer comprehensive behavioral health insurance and benefits to fill gaps in traditional health and dental insurance offerings and meet growing employee demand for wellness benefits. ### Child Tutor Work Perks Businesses can offer child tutoring services as a well-being benefit for employees who are struggling to work from home while also being responsible for their children's ability to learn. ## What the Familial Workplace 2.0 trend means for industry ### For HR and Talent Management HR professionals can implement family-friendly workplace policies and support programs to attract and retain talent from the sandwich generation. ### For Insurance Insurance professionals can develop comprehensive behavioral health insurance and benefit plans to meet growing employee demand for wellness benefits. ### For Education and Training Education and training professionals can offer child tutoring services as a well-being benefit for employees to improve their children's ability to learn from home. ## Trend signals for Familial Workplace 2.0 Trend score 3.4 out of 10, from popularity 54%, activity 38%, freshness 9%. - Popularity: 54% - Activity: 38% - Freshness: 9% ## Recent trend clusters - [Caffeine Remix](https://www.trendhunter.com/protrends/portable-caffeine-formats) (Lifestyle) - [Climate Buffer](https://www.trendhunter.com/protrends/range-extended-suv) (Autos) - [Purpose Tuning](https://www.trendhunter.com/protrends/electric-suv-variants) (Autos) - [Driver Display](https://www.trendhunter.com/protrends/driver-display) (Autos) ## Trending in Business - [Integrated Cash Back Savings](https://www.trendhunter.com/trends/integrated-cash-back-savings) - [Fragrant Body Care Ranges](https://www.trendhunter.com/trends/summer-fridays-body-collection1) - [Fashionable Frozen Yogurts](https://www.trendhunter.com/trends/aritzias-aok-caf) - [Spice Discovery Calendars](https://www.trendhunter.com/trends/flavor-countdown-calendars) All articles: [Business](https://www.trendhunter.com/business)